Chinese men’s clothing has entered a “high-end, sophisticated” era, and “Forty Years of Chinese Men’s Wear” has been released
After three years of careful polishing, at the end of 2022, the China Fashion Designers Association, China Men’s Haute Customization Research Center, Wuhan Textile University, and Guangzhou Red Cotton International Fashion City jointly launched the first domestic men’s wear research masterpiece “Forty Years of Chinese Men’s Wear (1979-2021)” is officially published.
This book is led by Xiong Zhaofei, Vice Chairman of the China Fashion Designers Association, Director of the China Men’s Haute Customization Research Center, Professor of the School of Fashion at Wuhan Textile University, Specially Invited Vice President of the China Textile Federation, President of the Guangdong Garment and Apparel Industry Association, Guangzhou It was jointly compiled by Bu Xiaoqiang, general manager of Hongmian International Fashion City, and Zhang Qinghui, chairman of China Fashion Designers Association.
The changes in Chinese men’s clothing over the past 40 years of reform and opening up reflect the changes of the times and are the epitome of the development and progress of the entire Chinese clothing industry. To this end, in January 2020, Zhang Qinghui and Bu Xiaoqiang and their delegation came to the Chinese Men’s Advanced Customization Research Center (hereinafter referred to as the “Center”) of Wuhan Textile University to guide the work and jointly launched the first step of strategic cooperation in the development research of China’s men’s clothing industry.
In order to ensure the authority and accuracy of the research results, the center has established an expert team of more than 20 people. After extensive research, the center has established industrial clusters in Zhejiang, Fujian, Jiangsu, Liaoning and other places, as well as leading men’s clothing companies such as Septwolves, Lilang, Heilan House, Qipai, Xtep, Anta, Youngor, and Rimba, have conducted comprehensive data collection and analysis, exclusive interviews, questionnaires, and historical evolution research.
During the research, we received strong support and help from Chen Dapeng, vice president of the China Textile Industry Federation and president of the China Garment Association. He wrote in the preface of the book that the changes in Chinese men’s clothing over the past forty years have profoundly reflected the changes in the times since the reform and opening up, and are a symbol of China’s growing strength and a sign of its great rejuvenation. Through this book, we can understand the changes in the past forty years since the reform and opening up. The life history and intellectual history of Chinese men.
This book has been personally titled and prefaced by Du Yuzhou, the former president of the China Textile and Apparel Federation. Minister Du Yuzhou spoke highly of the book, which combs and analyzes the relationship between the development of China’s men’s clothing industry and political, economic, cultural, social life and other factors since the reform and opening up. It will provide a long-term perspective for my country’s textile and garment industry, especially the men’s clothing industry, in the new era. Development provides useful reference and thinking.
Leading the trend of Chinese men’s clothing and promoting sustainable innovation in the industry
As member units of the center, Kapok International Fashion City and Guangzhou Zhongmen have continued to deepen their efforts in China’s men’s clothing industry in recent years, building a platform for exhibition promotion, international exchanges, and business cooperation for the Chinese men’s clothing industry, and also provided a platform for the publication of this book. and academic research at the Center provided a wealth of material.
2018 is the year of integration for Chinese men’s clothing brands. At that time, men’s clothing companies gradually transformed into “brand ecosystem” and “brand management platform”; a large number of men’s clothing designer brands emerged; personalized and customized men’s clothing brands developed rapidly; with intelligent manufacturingFlexible production lines serve as technical support, taking customer needs as the starting point, and the characteristics of returning to the essence of the industry are increasingly obvious.
With a keen sense of fashion, the Kapok Group, with the guidance of the national textile and apparel industry and the support of relevant government departments, innovatively launched the first Kapok International Men’s Wear Week, becoming the focus of the industry. Standing at a new node in the comprehensive advancement of the Guangdong-Hong Kong-Macao Greater Bay Area development strategy, the launch of the Red Cotton International Men’s Wear Week has created an important window for the export of China’s cutting-edge men’s fashion culture to the international stage.
In 2019, Kapok Group was invited to become an important partner of the “China Guest Country” project of the 96th PITTI UOMO Men’s Wear Show, helping China’s cutting-edge designs to enter the international stage. On June 11, the third Kapok International Men’s Wear Week opened at the same time as PITTI UOMO. Fashion trends were simultaneously staged in the two fashion capitals of Florence, Italy and Guangzhou, China, leading the new wave of Chinese men’s wear in the era of globalization and becoming a Chinese fashion brand. One of the highlight moments of the industry year.
During the 4th Men’s Fashion Week in November of the same year, ON REAL SHOWROOM debuted as the country’s first exclusive showroom platform for Men’s Fashion Week, further highlighting the efficient development advantages of Hong Kong International Men’s Fashion Week’s business and trade, and operating as a “show+” in the international fashion industry. showroom” model to maximize the platform value of the “fashion engine of China’s men’s clothing industry”.
At the 2020 China-Italy Fashion Summit Forum held in November 2019, Mario Boselli, Honorary Chairman of the European Design Center and Honorary Lifetime Chairman of the Italian Fashion Association, attended the scene and was awarded the “General Consultant of Red Cotton International Men’s Wear Week”, which means Red Cotton International Men’s Wear Zhou has reached a new height, helping China’s original men’s clothing to further integrate with the international community.
In 2022, Guangzhou Zhongdamen will launch the first PARKING LOT Guangzhou Red Cotton Zhongdamen Men’s Clothing Ordering Exhibition. Linking the power of the B-side, it gathers the national supply chain of personalized fashionable men’s clothing, designer brands, creative R&D brands, etc. to provide convenient one-stop men’s clothing ordering services for national buyers, and strives to create a new trendy men’s clothing ordering exhibition IP.
Red Cotton Fashion City and Guangzhou Zhongmen focus on international brands and local original brands,The balance between cutting-edge designers focuses on men’s wear weeks and men’s wear ordering exhibitions, grafting global high-end fashion resources to the local men’s wear industry, creating a more diversified and international exchange platform, and allowing more valuable elements to play an important role on the platform.
Starting a new journey for the men’s clothing industry and accelerating towards “high-end, sophisticated”
“The new journey of fashion, moving towards high-end and sophisticated” is the next development direction of China’s clothing industry. “High” represents the company’s R&D intensity, “fine” refers to original innovation with independent intellectual property rights, and “top” refers to the international technological frontier that can lead the development direction of the industry.
Zhang Qinghui spoke highly of the research results such as the preparation and publication of this book. He pointed out that the new generation of Chinese men has awakened to the importance of clothing. The center gathers the advantageous resources of industry associations, industrial clusters, and academic platforms, focusing on key contents such as men’s clothing theoretical research, design guidance, trend release, and advanced research training, to provide high quality for China’s men’s clothing industry. font>Development brings tangible results.
Xiong Zhaofei said that relying on the center’s industry-university-research resource advantages and after three years of academic discussions, market analysis, and corporate research, a relatively complete Chinese men’s clothing cultural innovation system has been initially formed. This book not only establishes and presents the development history of China’s men’s clothing industry, but also serves as a reference for Chinese men’s clothing culture, men’s clothing design theory, and men’s clothing brand development strategies.
Bu Xiaoqiang said that in recent years, Kapok Group has actively invested in the development of industry, academia and research in China’s fashion industry. As a central member unit, we took advantage of the resource advantages and influence of the professional market, organized in-depth and cooperated with the project team for research, mobilized the enthusiasm and participation of industry enterprises, and completed the compilation and publication of this book. It has also cooperated with Wuhan Textile University and other clothing colleges to build a graduate internship base to build a communication platform for talents, brands, and industries, especially in high-end talent training and original brands. Remarkable results have been achieved in incubation and industrial resource docking.
On May 21, 2018, at the suggestion of Xia Lingmin, Secretary-General of China Textile Federation and Chairman of Circulation Branch, China Textile Federation Circulation Branch initiated the establishment of China Men’s Wear Business Innovation Alliance, Jiangsu Changshu Garment City, Hongmian International Fashion City and other national key men’s clothing industry markets as member units, jointly promote the coordinated development of the national men’s clothing industry and build a men’s clothing industry fleet. Xia Lingmin also paid great attention and guidance to the preparation and publication of this book, and put forward higher requirements for the project team and center members. He said that the high-quality development of China’s original men’s clothing brands requires more precise and professional services. Taking the publication of this book as an opportunity and relying on the center’s industry-university-research resource advantages, we will strive for more and greater scientific research results in the future, guide companies to apply them in design research and development and brand cultivation, and accelerate the improvement of the men’s clothing industry’s fashion innovation capabilities and international competitiveness. .
The report of the 20th National Congress of the Communist Party of China proposed that we should adhere to the theme of promoting high-quality development and organically combine the implementation of the strategy of expanding domestic demand with deepening supply-side structural reform.
In the future, the center will work with member units to take scientific research results such as “Forty Years of Chinese Men’s Wear” as an opportunity to help the industry build “high-precision” internal capabilities and external strengths, lead China’s men’s fashion trend culture, and further Give full play to the role of a platform for the integration of industry and education, and contribute wisdom to the high quality of China’s men’s clothing industry.
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