The development of the new class in the “Sweater City”: Market vitality is the greatest confidence
“From starting from scratch to owning our own design company to designing hot-selling items worth hundreds of thousands, we have followed the continuous development of the market and have become more and more confident in Puyuan’s sweater industry.” Recently, Xu Jinde, a member of the new social class in Puyuan, Tongxiang, Zhejiang, designer of Jinyue Fashion Design Studio, and founder of the original designer brand Yanyu, said in an interview with a reporter from China News Network.
The fashion industry is one of Zhejiang’s eight trillion-dollar industries. It is also Puyuan’s characteristic industry and an industry that enriches the people.
Focusing on the topic of “Exploring the Road to Design”, Puyuan has recently organized new social classes such as fashion designers, live broadcast operations directors, and network anchors to launch a “Fashion Puyuan·Jiaxinhui” themed salon to provide sweater fashion Provide advice and suggestions for industrial development.
As China’s “Citizen of Sweaters”, after more than 40 years of development and accumulation, Puyuan has formed a wool knitting industrial cluster with its core, gathering more than 6,000 people production enterprises and more than 200,000 industrial workers. As China’s wool sweater production and sales base, Puyuan is also one of the “customers” with the largest demand for wool textiles in the world.
The transformation from a sweater industry processing cluster to a fashion and creative cluster has always been the direction of Puyuan’s sweater industry.
“The domestic market has gradually developed in the direction of younger people and national trends. If the Puyuan sweater industry wants to find a unique path, creating a brand and designing is the only way to go. The younger and more high-end products are also It is very necessary.” In Xu Jinde’s view, holding such salon forums and brainstorming is not only conducive to broadening horizons, but also conducive to inspiring inspiration among designers. He hopes that the government can organize more designer salons and trend exchange gatherings like this to spark more sparks.
After three years of entrepreneurship in Puyuan, Xu Jinde and his college classmate Xu Caiyang founded their own original designer brand-Yu Yu. 绤. The kudzu weaving has appeared since the Neolithic Age, and it is also recorded in “Shuo Yuan” by Anonymous in the Pre-Qin Dynasty: “The continuous kudzu lies in the wilderness. If you get it with good work, you will think of it as a 絺綌.” Pay tribute to clothing design with your own ingenuity.
What will be the fashion trend in China in the future? How does China’s sweater market achieve a rapid transformation? How to better build Puyuan’s fashion brand? In response to a topic of common concern to many sweater practitioners present, Huang Ke, a designer who has been engaged in the clothing design industry for more than 20 years, put forward his own suggestions: “We can set up a website and put our excellent design works on the website. Customers who need it can pay to download it, thereby gathering our popularity and gradually building up the brand of Fashion Puyuan.”
As the Puyuan original designer incubation base invited to settle in 2019, Shijie-Fashion Industry Innovation Service Complex has attracted a group of original design studios with excellent creative design levels and good industry reputation. Its general manager Xu Jia Yang makes suggestions from the perspective of the platform, “We will also combine the resources of the headquarters pop (clothing design information website), fashion education resources, and well-known offline institutions to carry out operational training in the clothing industry, anchor incubation training, etc. At present, dozens of Puyuan clothing companies have been incubated, with sales reaching tens of millions.”
Zhao Hongying, the proprietress of Shadow Sister Clothing, is a beneficiary of the above plan. Although like other industries, offline wholesale business will be affected by the epidemic in 2022. But through online live streaming, her family business still achieved expansion against the trend. She said, “Market vitality is the greatest confidence. Puyuan has the most complete sweater industry in China. Although many products are now sold online , but as long as you have passion and perseverance, it will never treat you badly.”
Li Yi, member of the United Front Work Committee of Puyuan Town, said: “Puyuan has been committed to building the ‘Fashion Puyuan’ brand, from clothing design to manufacturing operations to brand operations. We are committed to Transformation and upgrading. I hope that the designers here can lead related industries to realize transformation and upgrading from the source. Network anchors promote the Puyuan sweater brand at the end of sales, and improve the quality and efficiency of the fashionable Puyuan brand at both ends of the industry. .” She said that the government will also build a platform and graft resources to provide better services for the development of the sweater industry.
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