“Nantong Home Textiles” was selected as an outstanding case in national trademark and brand construction
The reporter learned from the Municipal Market Supervision Bureau (Intellectual Property Bureau) yesterday that the State Intellectual Property Office released excellent cases of trademark and brand building, and there were 2 cases in Nantong City. The number of cases selected ranks first in the province. Among them, “Building a Home TextileIndustrial Cluster Brand Cultivation Base submitted by the Municipal Intellectual Property Office helps Nantong’s high-end home textile industry to achieve highquality Development” was selected as an outstanding case in the policy and measure category. In addition, “Developing the “Xinyuan” Brand to Help Rural Revitalization” was selected as an outstanding case in the enterprise management category.
The high-end home textile industry is one of the five key industries identified by the municipal party committee and government. In recent years, the Municipal Market Supervision Bureau (Intellectual Property Office) has focused on brand strategy, building service carriers, focusing on creating brands, creating industry benchmarks, highlighting technological innovation, and promoting application transformation , increase protection efforts, and focus on cultivating and building industrial cluster brands. Leading the preparation of the “Nantong Home Textile Industry Collaborative Development Plan 2020-2030”. Relying on the industrial cluster brand building pilot, industry associations are supported to carry out collective trademark registration. Currently, the “Nantong Home Textiles” collective trademark is being applied for. Establish a home textile trademark and brand guidance station to focus on providing one-stop intellectual property services for home textile enterprises in the cluster. Relying on the China (Nantong) Intellectual Property Protection Center and the China (Nantong) Home Textile Intellectual Property Rapid Rights Protection Center to provide assistance for the development of the home textile industry. Relying on the country’s first “Home Textile Quality Cooperative” model, enterprises within industrial clusters are encouraged and guided to carry out various forms of cooperation, improve the level of professional collaboration, improve the industrial chain, create an innovation chain, and enhance the value chain.
With multiple measures taken simultaneously, the “Nantong Home Textiles” brand has stronger influence and higher brand value. The two major markets in the industrial cluster have been successively awarded as the national home textile industry well-known brand creation demonstration area, China’s clothing and home textile regional brand pilot area, the World Intellectual Property Protection Organization’s outstanding case demonstration site, the national intellectual property protection standardization cultivation demonstration market, and the national copyright protection demonstration unit Waiting for honor. Nantong Home Textiles currently owns 21 Chinese Well-known Trademarks, 1 China Quality Award Nomination Award, and 5 National Textile Industry Quality Awards in the textile industry. It leads or participates in the formulation of 1 international standard, 30 national standards, and 124 industry standards in the industry. item.
In the next step, the Municipal Market Supervision Bureau (Intellectual Property Office) will accelerate the construction of the Nantong Home Textile Industry Cluster Brand Cultivation Base, relying on the China (Nantong) Intellectual Property Protection Center and the China (Nantong) Home Textile Intellectual Property Rapid Rights Protection Center to build industrial clusters With the support of internal online, offline and overseas trademark and brand guidance stations, we have built a “one body, two wings and three legs” cluster brand cultivation model of “one base + two centers + three types of trademark brand guidance stations” to promote the high-end home textile industry in Nantong. Quality development.
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