Expert judges comment on the good silk design of “Zhenze Silk Cup”
On January 13, the Zhenze Silk Cup·The 7th China Silk Home Textiles Creative Design Competition came to a successful conclusion.
The evaluation work of this competition is divided into three parts: preliminary evaluation, re-evaluation and final evaluation. The competition organizing committee invited 7 industry experts, professors from art schools and heads of famous home textile companies to form a professional judging panel. After layers of selection, Under the full supervision of the Suzhou Wujiang District Notary Office, a blind evaluation method was adopted. Focusing on the theme of the competition “Silk·Encounter”, according to the award setting and in strict accordance with the evaluation standards, all entries were evaluated in depth from multiple angles and aspects.
In the final selection, 1 Gold Medal, 3 Silver Medals, 5 Bronze Medals, 5 Best Creative Design Application Awards, 5 Best Design Theme Awards, 5 Best Traditional Pattern Performance Awards, and 30 Excellence Awards were selected. and several finalist awards. During the review break, the reporter interviewed the judges
Chen Wen, founder of “Zhencaitang” and secretary-general of the Kesi Professional Committee of the Suzhou Arts and Crafts Society: The overall feeling of this year’s entries is that they are very creative, bringing a lot of freshness and different thinking. I like young people very much Designers are unconstrained, which means they are not constrained and can use their imagination to create without any scruples. At the same time, I also found some very interesting works that use Kesi elements or are created with Kesi inspiration. . However, the techniques or in-depth application of tapestry in these works are still relatively simple and have not been fully understood. Therefore, I hope that designers can collect more styles and understand the origins of a culture in depth before designing, so that they can produce More novel inspiration and deeper thinking. At the same time, I believe that there must be a central point when designing, so when I select this work, I will first consider whether it fits the theme. Secondly, the designer must make a good idea when designing the work. With the layout of order and density, the picture only needs to have a particularly prominent design center. If you talk about this center, the work will be very eye-catching.
Hao Ninghui, professor and doctoral supervisor at the Central Academy of Fine Arts: This year’s entries as a whole reflect the contestants’ unique and diverse understanding of Chinese culture, and demonstrate the diversity of art in their own way. During the review process, I will pay more attention to what the contestants want to express from the perspective of design concept and cultural identity. First, I will have a deep understanding of the work; in addition, I will focus on the work’s understanding of the craftsmanship and judgment of the market. I see For many works that have aesthetic value and solve market problems, designers can feel that they have found a sense of belonging and satisfaction from the creation itself. I suggest that designers should first be prepared for lifelong learning and strive to “upgrade” themselves into composite designers with multi-disciplinary knowledge and multi-industry experience. They must not only cultivate in-depth knowledge, but also expand in horizontal fields. , be fully prepared to cope with the changes in the industry environment caused by technology and cognition; secondly, pay attention to the experience summed up and the new skills acquired in each design task, and always provide efficient methods for the next design empowerment; At the same time, designers should also strengthen communication, especially designers with different professional directions. They can help each other recognize each other and jointly create a good design development environment.
Qian Xuemei, senior home textile designer and head of home textile design major at Jiangsu Engineering Vocational and Technical College: There are many entries this year! Overall, the works are highly innovative, with rich design themes and diverse forms of expression. Some start from Chinese culture and choose to innovate in aspects such as the Silk Road, festival customs, bronze ritual vessels, folk crafts, and literary works of the Classic of Mountains and Seas; others seek design inspiration from the symbiotic relationship between nature, society, and people to reflect Show the depth of design thinking between tradition and modernity, existence and continuity. I will focus on the following aspects during the review. First, whether the theme of the work and the semantic information conveyed are clear, and whether it can interpret the theme of the competition; second, whether the visual effect of the work is distinctive, which is mainly reflected in the style, characteristics and tendency of the work. Whether the composition is novel, the painting skills in form processing, the application ability of computer technology, the expression of color matching and tones, etc.; third, consider the application and development value of the work on silk products, for example, whether it conforms to the aesthetics of silk products requirements, production technology, fashion trends, product market prospects, etc.; the fourth is to observe the integrity of the overall design layout, including the relationship between the main pattern and the matching pattern, in different products The application texture effects, the primary and secondary relationship of screen layout and visual effects, etc.
Shen Ping, deputy director of the Silk Office of Zhenze Town: Looking at the entries this year, these young designers are able to design closely with the theme of the competition, interpreting “national trends, Chinese style and intangible cultural heritage” with elements such as national trends, Chinese style and intangible cultural heritage. “Silk·Encounter” not only fits with current fashion trends and fashion innovations, but also highlights the beautiful traditional oriental culture. The artistic conception of many works is rich in expression, and the color levels are full and bright, reflecting the relatively good design strength and level of the authors. There are also many works that can feel the distinctive personality, full of whimsy and wonderful ideas, which make people’s eyes bright. “ShockThe successful holding of the “Silk Cup” competition has given full play to the role of the competition in discovering creativity, tappingtalents, and serving enterprises, and accelerated the transformation of silk creative design works from “show stage” to ” The transformation of the market has transformed creative design thinking into visible commercial value, allowing these outstanding works to be used by local silk home textile companies, promoting a number of new silknew products The implementation of font> has helped silk companies increase their design soft power and enhance their brand image.
Sheng Yarong, general manager and design director of Wujiang Sangshang Silk Co., Ltd. and Suzhou Xinqi Yi Silk Technology Co., Ltd.: During the review process, I felt the whimsical ideas of the new generation of young designers. By dismantling and reshaping various elements, using bold colors and ingenious conception, many entries have reached an excellent level. When selecting works, I will focus on whether the work can skillfully combine Chinese elements with modern aesthetics, and whether it can express the same wish through different concepts: inherit, carry forward, and innovate traditional Chinese culture. I have lived in Suzhou since I was a child and have been engaged in the silk industry for many years. My feelings for silk are rooted in my heart, so I believe that design comes from life. Only by deeply understanding and loving it from the heart can we design works with connotation, stories and vitality. . An excellent silk product must go through repeated deliberation and experimentation from the initial manuscript design to the product implementation. For example, choosing silk with different properties according to different products, or choosing the appropriate process to present the most perfect effect of the product. In addition, designers should also pay attention to the current market trends, and then combine their own ideas to innovatively and creatively display the dazzling brilliance of silk.
Wang Shiyong, Secretary-General of Shanghai Home Textiles Industry Association: Many of the entries in this competition make full use of Dunhuang art, national characteristics, landscapes, trees, flowers, oceans, animals and other elements. They are both realistic and freehand, and both Luxurious yet simple, it uses unique ideas and bold innovation to create a unique visual effect, giving people a feeling of natural and silent dialogue between people and space and communication with the soul, as if they are traveling through ancient and modern times, China and foreign countries, and the ocean of the universe. Although the competition is about silk pattern design, it is very rich in content and covers a wide range of designs. It has a leading and guiding role in the field of silk, and has guiding significance and reference value for home textiles, indoor soft decoration, cloth art, and home furnishing fields. It also uses copywriting design as a The linkage promotes the integrated development of the silk home textile industry cluster. The continuous holding of the “Zhenze Silk Cup” competition further proves that the creative theme of the competition is in line with the fashionable, international and national characteristics of Chinese silk and home textiles, and can continuously satisfy people’s pursuit of a better life.
Zhang Baohua, tenured professor and doctoral supervisor at the Academy of Fine Arts, Tsinghua University: From the entries, I feel that the designers have a broader vision. Although some places are not very mature, they can also take into account the future while emphasizing traditional themes. From the perspective of product design, the contestants began to have the prototype of systematic thinking. Design is a combination of sensibility and rationality. Only by exploring the process and logic of design can we “convince people with reason and emotion.” Designers can enhance the visual expression from text to abstract design, that is, the expressive power of the work. This requires improving their appreciation, judgment and aesthetic ability, from the perspective of other fields such as graphic design, sculpture or painting art. Promote your own thinking and vision in the field of dyeing and weaving, and ultimately form personalized expression and complete innovation logic. Many contestants are students from dyeing and weaving colleges. We hope that they can master a certain theoretical and aesthetic level and think about their works from the perspective of sustainability, internationality or national and cultural compatibility. At the same time, they should pay attention to fashion, market, and combine Use your own hands-on ability to design your own works. I also hope that future designers can base themselves on their own cultural roots, then think about how modern design trends collide and combine with Chinese culture, find new ways of expression and new angles to interpret works, and use culture to reflect the value of design.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
