New Blue Ocean of Nuggets Uniforms and Workwear – New Trends in the Transformation of Quanzhou’s Garment Industry
Recently, the “National Chao Quanzhou” uniform workwear promotion and docking event co-sponsored by the Provincial Department of Industry and Information Technology, the Provincial State-owned Assets Supervision and Administration Commission, the Provincial Sports Bureau, and the Provincial Local Financial Bureau was held in Quanzhou. Nearly 300 companies participated in this event, and brand companies such as Anta, Lilang, Rimba, and Mingfang gathered at the scene.
The industry said that under the background of the transformation of the clothing industry, Fujian style clothing, represented by Quanzhou, is entering the field of uniforms and workwear, opening up a new blue ocean for development.
Cutting into a new track
In this docking event, Anta, Lilang, Rimba and other companies signed purchase contracts with the Cultural Tourism Group, Jinjiang International Airport, and Sunshine Procurement Platform, with an amount exceeding 1 billion yuan.
Xu Jingyun, director of the Jinba Men’s Science and Technology Innovation Research Center, told reporters that Jinba has reached cooperation intentions with Jinjiang International Airport, Quanzhou Cultural Tourism Group and other units. “Jinjiang International Airport mainly purchases airport work clothes, workplace clothes, airport maintenance personnel clothes, etc.; Quanzhou Cultural Tourism Group’s main demand is guide clothes, workplace clothes, etc. Although the competition in the professional wear market is fierce, our products are of good quality and brand The premium is high and can fully meet the other party’s needs,” Xu Jingyun said.
Based on the judgment of the blue ocean of the professional attire market, in August last year, Jinba began to get involved in the field of professional attire, and made relevant scientific research and innovation extensions based on the brand’s original core products, and entered the professional attire market in an all-round way. .
Gu Yuanyuan, a professor at Beijing Institute of Fashion Technology, told reporters that the Fujian style textile and apparel industry is developed, with many brands and a solid foundation. In recent years, my country’s professional attire industry is in the ascendant. Among them, professional clothing industries such as military and police law enforcement, transportation and logistics, medical care and elderly care, petrochemical industry, and emergency rescue are ushering in a golden development period. This is a new market opportunity for Fujian textile and apparel companies. In fact, a group of Fujian clothing companies represented by Quanzhou have already entered this new track.
Quanzhou has a complete and complete shoe and clothing industry chain. In Quanzhou, a pair of shoes or a piece of clothing can realize localization and full circulation of the entire process from raw material procurement to production and sales. Statistics show that last year, there were more than 13,000 textile, footwear and clothing companies in Quanzhou, with an output value of nearly 700 billion yuan. Among them, the scale of the professional wear industry in categories such as uniforms, work clothes, school uniforms, and work shoes is about 40 billion yuan, accounting for more than 50% of the province’s professional wear industry output value.
Policy boost
The organizer told reporters that this uniform and workwear promotion and docking event was jointly sponsored by four provincial units, which reflected the synergy of policies, hoping to promote the uniform and workwear industry in our province and Quanzhou City to quickly seize market opportunities and win Development high ground.
Tan Xiaoqiong, general manager of the group buying department of Jiumuwang Co., Ltd., told reporters that the promotion event demonstrated the matchmaking role of the government and relevant departments. Through this event, Jiumu King not only reached cooperation intentions with Quanzhou Financial Holding Group, Fujian Fifth Construction Group and other enterprise groups on the spot, but more importantly, it became clearer about the various policies that support the development of the industry.
Ren Manjun, the legal person of Fujian Mingfang Textile Co., Ltd., told reporters that during the docking activities, the company reached cooperation with a number of central and state-owned enterprises and saw huge market prospects for uniforms and workwear. Currently, the company is stepping up its efforts to upgrade equipment and increase investment in automation and intelligent equipment to adapt to the new needs of the uniform and workwear industry.
In order to support enterprises to enter the uniform and workwear industry, Quanzhou City’s policies are also working hard.
In December last year, the Quanzhou Municipal Government issued the “Ten Measures for Quanzhou City to Support the Development of the Professional Clothing Industry” to fully promote the development of the professional attire industry (including uniforms, work clothes, school uniforms, work shoes and other related fields)Qualitydevelopment, 15 million yuan is allocated every year to support individual industries in cultivating brands, researching and developing designs, and expanding markets.
In August last year, Quanzhou City also established a special class for purchasing uniforms and workwear, carried out professional clothing purchasing competitions, and established a professional clothing industry alliance to support uniforms and workwear companies to expand markets, cultivate leading uniforms and workwear companies, and enhance the uniforms and workwear industry. Competitiveness.
Wang Zhihong, deputy mayor of Quanzhou City, told reporters that in order to actively seize new markets and new tracks in the textile, footwear and clothing segment of uniforms and workwear, we will focus on improving key capabilities such as branding, design, and marketing, and implement differentiated development strategies. Next, Quanzhou City will vigorously carry out the special action of “focusing on leading, strengthening brands, and building chains” to comprehensively launch the “National Trend Quanzhou” regional brand, and strive to achieve an industrial scale of over 80 billion yuan through three years of cultivation.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
