Asics sets sustainability goals

Japanese sportswear giant Asics Corp has outlined 2030 sustainability goals that include converting all polyester fiber into the company’s products and then recycling them into recycled products at the end of their lifespan. polyester.

In 2019, Asics will develop a polyester recycling roadmap for each product developed by the company, and accelerate the recycling of polyester in new product development. use. This initiative is expected to increase the proportion of recycled polyester used in the company’s products starting in 2020.

This announcement is part of the company’s 2020 five-year sustainability plan update. Asics said it managed to reduce the emissions of each pair of shoes in 2019 compared to the 2015 emissions baseline. CO2 emissions generated during the manufacturing process are reduced by 27.9%. This is a target of 10% that should be achieved in 2020.

Asics Corporation Chairman and CEO Motoi Oyama said: 2020 is the last year of our five-year strategic plan. Although we have achieved many of our planned sustainability goals ahead of schedule, our work will not stop there. Based on the new important analysis we completed at the end of 2019, we have begun formulating new plans for 2030. In accordance with the United Nations Sustainable Development Goals (SDGs), we will continue to strive for a sustainable future for our current business and the global environment.

As part of its goals, Asics said it is increasing its efforts to reduce greenhouse gas emissions. The company’s new commitment is in line with efforts to keep global average temperatures within 1.5 degrees Celsius above pre-industrial levels and is consistent with the 2050 net-zero carbon dioxide emissions target.

Asics will launch a new sustainable shoe box from July 2020, which will use water-based ink instead of oil-based ink. Compared with the previous shoe box, this new box allows Asics to reduce ink usage by approximately 50%. The design also uses around 10% less cardboard, thereby reducing the carbon intensity of the production process, with the company claiming to save approximately 1,200 tonnes of CO2 emissions per year.

At the beginning of this month, Ventures Corporation, a subsidiary invested by Asics, acquired shares of Seevix Material Sciences, an Israeli startup that specializes in the development and production of synthetic spider silk. . In October 2019, the company announced an investment in Spanish start-up Pyrates Smart Fabrics and plans to use its advanced and environmentally responsible materials in the capsule series.

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