The Canton Fair concluded successfully
The 127th Canton Fair came to a successful conclusion in the “cloud” on June 24. Xu Bing, spokesperson of the Canton Fair and deputy director of the China Foreign Trade Center, introduced the overall operation of the Canton Fair.
Xu Bing said that the Party Central Committee and the State Council attach great importance to this Canton Fair, General Secretary Xi Jinping personally cares about it, and Premier Li Keqiang attended the “cloud opening” ceremony in Beijing and inspected the corporate online exhibition hall. Under the strong leadership of the Ministry of Commerce and the Guangdong Provincial People’s Government, the joint efforts of relevant central ministries and commissions, the strong support of local commercial departments and overseas agencies, and the joint efforts of all participants, the overall operation of this Canton Fair was smooth.
Xu Bing said that holding this Canton Fair online is a new attempt, with tight time, heavy tasks, new content and high requirements. Since early April, all parties organizing the exhibition have entered a “war state” with a strong sense of political responsibility and a high sense of mission. According to the work schedule and mission statement, they have made efforts in various aspects such as platform construction, exhibition organization, investment promotion, and services. , interpreting the Canton Fair spirit of “loyalty to mission, courage to open up, perseverance, reform and innovation” with practical actions. The Canton Fair, which jumped to the “cloud” for the first time, opened up an infinite space for Chinese and foreign enterprises to carry out trade cooperation beyond the limitations of time and space, explored a new path for the development of international trade, made a positive contribution to stabilizing the fundamentals of foreign trade and foreign investment, and demonstrated to the international community China’s firm determination to expand opening up and strive to maintain the security of international industrial and supply chains demonstrates China’s responsibility as a major country in responding to the epidemic and actively supporting the multilateral trading system.
Xu Bing introduced that the cloud platform of this Canton Fair is running smoothly. The five major sections of exhibitors and exhibits, news and activities, global supply and procurement docking, conference services, and cross-border e-commerce area complement each other, and join hands with global exhibitors to jointly perform a “cloud” feast.
New products and new technologies shine in the “cloud”. Many new products debuted globally and at the Canton Fair, giving the world a new understanding of Made in China and Chinese brands. Nearly 26,000 domestic and foreign exhibitors uploaded a large number of exhibits through graphics, text, video, 3D and other forms, and new products, smart products, and “three-self-one-high” products continued to increase. The dazzling array of products in the “cloud” attracted global buyers to “surf” the exhibition.
Live broadcast marketing is popular and popular. The online live broadcast room launched at this Canton Fair broke through the limitations of time and space, enhanced the interactive experience, and the enthusiasm of enterprises to participate was high. Some companies develop personalized live broadcast plans based on the actual conditions of various overseas markets and launch more than a dozen live broadcasts every day. Some companies not only present product exhibition halls, corporate panoramas, etc. in the form of VR, but also live broadcast automated production lines to fully demonstrate the strength of the company. Some companies divide the live broadcast time zones into four major live broadcast time zones: America, Europe, Asia-Pacific, and Middle East and Africa based on the characteristics of customer distribution, conduct live broadcast promotions in a time-based and targeted manner, and seamlessly connect with buyers from around the world.
Online trade matching is smart and efficient. This Canton Fair is guided by the needs of buyers, based on exhibitor exhibit information, and uses digital technology to build an intelligent and efficient supply and procurement docking push and online negotiation system. Overseas buyers can initiate appointment negotiations, conduct instant communication, and reach intended orders through the system. At the same time, the trade negotiation environment of mutual trust between the two parties was replicated online at the physical exhibition, which improved the trust of communication between the two parties and the efficiency of procurement negotiations, and was welcomed by merchants.
The supporting activities are exciting. This Canton Fair holds a variety of related activities with high standards. Organized 24 “cloud promotion” events for buyers. Five trade contract “cloud signings” were held in a concentrated manner. 58 leading companies in 20 trading groups (sub-groups) held 64 new product release events. Invite JD.com, NetEase Yanxuan and Suning.com to jointly hold online procurement demand briefing activities to build domestic trade channels for enterprises. The Customs jointly held a special policy presentation to provide authoritative and professional information sharing for exhibitors and merchants. The Product Design and Trade Promotion Center (PDC) of the Canton Fair used cloud lectures + cloud live broadcast to conduct 13 theme sharing sessions, and organized 33 fashion brands to participate in 20 “cloud” catwalk events. The Canton Fair Export Product Design Award (CF Award) launched the award-winning product cloud exhibition hall for the first time, providing a display platform for award-winning companies and products.
Comprehensive reinvention of integrated services. Eight financial institutions in the Financial Services Zone have customized exclusive financial products for exhibitors, with higher credit limits, lower settlement rates, and more convenient financing channels. This year’s Canton Fair has established a new model for handling complaints that combines online and offline operations, and has built a strong shield for intellectual property protection with high standards. The country’s 105 cross-border e-commerce comprehensive pilot zones have been unveiled to the world for the first time, demonstrating the vigorous development of China’s cross-border e-commerce. The six cross-border e-commerce platforms that are connected to the official website of the Canton Fair have received widespread attention, with active website visits.
The results were in line with expectations. With the epidemic still spreading around the world, the risk of world economic recession rising sharply, and global trade being severely impacted, this Canton Fair successfully attracted overseas buyers from 217 countries and regions to register for the exhibition. The origin of the buyers Distribution hits historical record and remains highDiversification and globalization will continue to help optimize the international market layout. Many foreign trade companies used this Canton Fair to display and live broadcast online in an all-round way, fully promoting all products, production workshops, and sample rooms to customers, attracting customers from all over the world, receiving many inquiries and intended orders, and achieving good results from the exhibition. Many foreign trade companies said that the Canton Fair helped them maintain old customers and meet new customers, and provided a “timely rain” for companies in need of orders. After the fair, they will conduct more in-depth negotiations with buyers and strive to achieve more trade. Results.
Support enterprises from exporting to domestic sales. In order to better serve the construction of a new development pattern in which domestic and international dual cycles promote each other, and implement the State Council’s decision-making and deployment on supporting marketable export commodities to open up the domestic market, this Canton Fair has increased the intensity of inviting domestic buyers. , the registration of domestic buyers to visit the exhibition increased significantly compared with the 126th session.
Xu Bing said that this Canton Fair has attracted widespread attention from domestic and foreign media. In response to the innovative move to be held online, major news media planned in advance and carefully planned, panoramic presentations from different angles, and full media coverage to create a positive public opinion atmosphere for the smooth holding of this Canton Fair. Looking forward to seeing you again at the 128th Canton Fair.
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