The fashion industry digital innovation ecological community is born! The Fashion Industry Digital Technology Innovation Alliance was established
On April 28, the 2021 China Textile Innovation Annual Conference·Design Summit was held in Dalang Fashion Town, Longhua District, Shenzhen. At the summit, the “Fashion Industry Digital Technology Innovation Alliance” (hereinafter referred to as the Alliance) was launched and established under the guidance of ChinaTextile Industry Federation, China Textile Information Center and National Textile Product Development Center ) was established. The alliance is committed to linking digital technology and the fashion industry in the form of an innovative ecological community and promoting the digital development of the fashion industry.
As a cross-industry, open integrated innovation platform, the alliance gathers advanced technologies such as cloud computing, big data, artificial intelligence, Internet of Things, industrial Internet, blockchain, virtual reality and augmented reality to link digital technology applications in the fashion industry demand and data resources, build a collaborative development and joint promotion platform with smart prediction, smart design, smart manufacturing, smart publishing, and smart marketing as core application scenarios to promote the fashion industry and Cross-border integration and innovative development of digital technology.
Sun Ruizhe, Chairman of China Textile Industry Federation and Chairman of International Textile Manufacturers Federation (ITMF), Cao Xuejun, First-level Inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Yu Jianyong, Academician of the Chinese Academy of Engineering and President of Donghua University, Longhua District CPPCC Vice Chairman Xian Xinmin, Director of the Productivity Promotion Department of the China National Textile and Apparel Federation, Director of the China Textile Information Center Qiao Yanjin, representatives of technology companies from the Fashion Industry Digital Technology Innovation Alliance and other government departments, industry associations, university experts and technology industry elites attended the alliance Launching Ceremony.
Before the launch ceremony of the alliance, Sun Ruizhe delivered a speech and pointed out that the establishment of the alliance represents the birth of a digital innovation ecological community in the fashion industry. When introducing the alliance to representatives from all parties participating in the meeting, Sun Ruizhe emphasized: “The alliance focuses on the entire industry ecological level, revolves around multi-dimensional technical support, serves the diversification, personalization and changeability of industry development needs, and comprehensively integrates the scale of digital resources. ization and collaboration to achieve precision and speed in the application of technology in different scenarios.” He pointed out that among the members of the “Fashion Industry Digital Technology Innovation Alliance”, a number of excellent digital technology solutions for industry needs have emerged. For example: using Xiaobing’s artificial intelligence visual recognition, natural language processing technology and generative adversarial network technology, the China Textile Information Center provides the design logic of fabric pattern fashion trend research results, Developed an artificial intelligence pattern design creative interactive platform for Lufeng, Dali and other companies to realize the diversity and original design of fabric patterns that conform to popular trend style characteristics, enrich the creative capabilities of textile fabric pattern design, and improve the efficiency of textile product development. Innovation efficiency; Shanghai Qingjia Intelligent Technology Co., Ltd. launched the NAO knitting virtual loom system, which digitizes the correspondence between knitting patterns, knitting needles, and tracks, realizing the perfect connection between creative design and knitting technology, and improving the design level and production efficiency; With the help of the idea digital platform of Guangdong “Shidi Intelligent” Technology Co., Ltd., through 3D design and AR/VR and other technologies, the full-process end-to-end virtual design is realized, allowing more than 900 color combinations and all samples of ANTA FILA’s new season products to be produced in It was completed within two weeks, saving about 75% of the overall progress; Shanghai Monk Information Technology Co., Ltd. used big data, cloud computing and other technologies, relying on the COLORO digital color system, to build a leading textile color development, textile dyeing quality control and printing and dyeing solution , effectively embedding digital colors into the field of fabric development; Convertlab starts from omni-channel data insights and user tag portrait systems to build RFM models and user journey designs, helping many international fashion brands establish omni-channel marketing solutions, effectively increasing repurchase rates, Price per customer and overall revenue; Beijing Jirui Technology Co., Ltd.’s “ECPro Yishanghuo” clothinge-commerce one-stop AI intelligent platform, with fashionable intelligent matching and marketing copywriting Based on technologies such as generation and fashion trend analysis, it has helped the e-commerce platforms of Handu Yishe, Yichun, Jiangnan Buyi and other brands to improve their ability to launch fashionable, accurate and rapid new products.
Focusing on how the alliance should link the fashion industry and digital technology and promote the digital development of the industry, Yu Jianyong said in his speech at the establishment ceremony: The alliance should focus on innovation, focus on professional strength, systematically study technology development trends, integrate key technologies, and establish Industry model; Alliance members should strengthen the research and development of key technologies and enhance innovation vitality. The alliance should be value-based, absorb and output innovative resources according to the needs of the industrial chain, improve matching with effective needs, solve industry pain points, and achieve innovation benefits. The alliance should take mechanisms as the core, establish a collaborative innovation mechanism, provide organizational guarantees, form a new system network, and create a new digital fashion ecosystem of mutual benefit and win-win.
Dr. Shen Xiangyang, a dual-appointed professor at Tsinghua University, a foreign academician of the U.S. National Academy of Engineering, a foreign academician of the Royal Academy of Engineering, and the founding chairman of the Guangdong-Hong Kong-Macao Greater Bay Area Digital Economy Research Institute, sent a video message from overseas. When talking about the future of integrated development of technology and fashion industry,��, he said that in the future, technology will connect more fashion, culture and economy, change human’s way of thinking, behavior and lifestyle, and inject the vitality of innovation, creativity and creation into China’s fashion industry.
The power that technology brings to the fashion industry is not to subvert, but to refresh and recreate; the power that fashion provides to the technology industry is long-term value creation; the value of the alliance is to link the two innovation subjects of the fashion industry and digital technology, relying on industrial knowledge and expansion capabilities, gathering the strength of more relevant parties to jointly promote industrial innovation and development. On the road to digital innovation in the fashion industry, there are many obstacles, but progress is coming, and we will continue to do so. The future is promising!
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