In 2021, domestic brands will receive three times more attention than foreign brands

According to news on May 10, Baidu released the “Baidu 2021 Guochao Pride Search Big Data” report. The report shows that the attention of Guochao has increased by 528% in the past ten years, and today’s Guochao has entered the 3.0 era. .

In the past few years, driven by core technology and supported by Chinese culture, Chinese independent brands in popular industries such as mobile phones, automobiles, and beauty products have attracted more attention than overseas brands. In 2021, the attention of domestic brands will reach that of foreign brands. 3 times that of Chinese brands in mobile phones, automobiles, beauty and other fields are on the rise.

The report pointed out that in the era of National Trend 1.0, a number of time-honored products have taken the lead in returning to the public eye, triggering heated discussions among the people. At this time, the national trend was still in its infancy, focusing on clothing, food, daily necessities and other daily necessities. In the era of National Trend 2.0, domestic products have experienced quality upgrades and brand operations, blossoming in more high-tech consumer fields such as mobile phones and automobiles, and producing more high-quality products.

In the era of National Trend 3.0, the connotation of National Trend has expanded again. Chinese brands, Chinese culture and Chinese technology have led the National Trend. At this time, National Trend is not limited to physical objects, but also includes pride in national culture and technology.

Baidu search big data shows that in the past five years, the search popularity of Chinese brands has increased from 45% to 75% of the total brand popularity, which is three times that of overseas brands. Led by the mobile phone industry, categories such as clothing, automobiles, beauty, food, and home appliances have all achieved rapid improvements in research and development and production technology in the past few years, and are the six categories with the fastest growing search popularity.

Recently, Baidu announced the launch of the “Baidu National Trend Season”, stating that it will fully integrate and use Baidu’s mobile ecological products, technologies and traffic to set off an interactive feast of national trends with the participation of all people, and help promote the trend of national trends.

AAA

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