2021 China Brand Development International Forum-Textile and Garment Industry Brand Building Sub-forum was held in Shanghai

On May 11, the 2021 China Brand Development International Forum-Textile and Garment Industry Brand Building Sub-forum was held in Shanghai. The event was organized by the National Development and Reform Commission, the Propaganda Department of the CPC Central Committee, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State Administration for Market Regulation, the StateIntellectual PropertyBureau, Co-sponsored by the Shanghai Municipal People’s Government, with special support from the State-owned Assets Supervision and Administration Commission of the State Council, hosted by ChinaTextile Industry Federation, co-organized by China Textile Industry Federation Brand Office, Qingdao·Oriental Fashion The center is a special cooperation unit.

Since 2019, as a series of sub-forums of the International Forum on China Brand Development on China Brand Day, the textile and apparel industry brand building sub-forum has been successfully held for two sessions, providing a very powerful platform for promoting China’s excellent textile and apparel brands to the world. communication and display platform.

With the theme of “New Era, New Value and New Ecology”, this forum has two major links: “authoritative release” and “theme sharing”. It uses a combination of offline and online models to focus on high-end textile industry The global comparative advantage of qualitydevelopment, demonstrating the outstanding contributions of outstanding brands in the industry in the three major fields oftechnological innovation, cultural confidence and green development, and demonstrating the industry Develop a new look, interpret the new connotation of the brand, highlight the new cultural vitality, promote high-quality development of the industry, help build a powerful brand, and meet the people’s needs for a better life.

Sun Ruizhe, Chairman of the International Textile Manufacturers Federation and Chairman of the China National Textile and Apparel Industry Federation, and Yang Zhaohua, Vice Chairman of the China National Textile and Apparel Federation and Director of the Brand Work Office attended the meeting. Representatives from the Ministry of Industry and Information Technology and the State-owned Assets Supervision and Administration Commission of the State Council attended the meeting. Representatives from relevant departments and bureaus of the Management Committee, industry associations, textile and apparel brand companies from all over the country, and news media gathered at the scene to discuss the development plans of China’s textile and apparel brands.

Sun Ruizhe, Chairman of the International Federation of Textile Manufacturers and Chairman of the China Textile Industry Federation, emphasized the important role and status of brand building in his speech, profoundly explaining that driven by a new round of industrial revolution and market changes, With the enrichment and change of brand connotation and carrier, it is proposed that “concept is the brand, traffic is the brand, and ecology is the brand”. At the same time, three suggestions are put forward on how the brand can achieve high-quality development: First, based on product quality, systematically improve supply capabilities; the second is to focus on ecological construction and systematically improve the development model; the third is to focus on responsible development and systematically promote the introduction of concepts.

Over the years, the China Textile and Apparel Industry Federation has always placed brand work in a vital position. It established a brand work office in 2011 and is committed to the research and implementation of brand strategic planning, brand cultivation and promotion, and the promotion of textile and apparel brands. Improvement of construction capabilities. At the same time, this forum released three new brand building results: “2020 China Textile and Apparel Brand Development Report”, “2021 China Contemporary Youth Fashion Life Trend White Paper”, and “2021 China Textile and Apparel Brand Competitiveness Results”.

The “China Textile and Apparel Brand Development Report” was first published in 2012 and has been released for the ninth time this year. By sorting out new characteristics, taking the pulse of new situations and looking forward to new trends, the report has become a vane and important guide for industry brand development. Work Guide.

Yang Zhaohua, vice president of the China Textile and Apparel Industry Federation and director of the Brand Work Office of the China Textile and Apparel Industry Federation, released the “2020 China Textile and Apparel Brand Development Report” on-site. Starting from the three parts of challenges and opportunities, adjustment and innovation, and strengthening and improvement, based on systematic and detailed brand building data survey and a large number of typical case analyses, with a global perspective, this article deeply analyzes the new environment faced by Chinese textile and apparel brands in the new era. , sorted out and refined the new trends in brand building, and pointed out the new direction of industry-wide brand building work during the “14th Five-Year Plan” period.

In today’s China, technological, social progress and cultural development are changing people’s lifestyles and consumption concepts. Consumers’ fashion needs are more personalized and segmented. Especially among the younger generation, their fashion attitudes and cultural awareness are constantly increasing, and their diverse lifestyles and cultural circles are placing higher demands on brands’ cultural creativity.

Against this background, the China National Garment Association and Peacebird Apparel Co., Ltd. jointly established the China Contemporary Youth Fashion Research Center, focusing on the cutting-edge aesthetic concepts, lifestyles and self-expression of contemporary Chinese youth, gaining in-depth insights into youth consumption trends, and launching a major “White Paper on Fashion and Lifestyle Trends of Contemporary Chinese Youth in 2021”. At the meeting, Qu Fei, deputy director of the Brand Work Office of the China National Textile and Apparel Council, gave an in-depth interpretation of the “White Paper” based on “new concepts, new groups, and new trends”.

In order to implement the division of work tasks of “improving the brand value evaluation system and providing consulting and evaluation for corporate brand creation” proposed by the national “Three Products Strategy”, the China National Textile and Apparel Industry Federation has specially established a “Working Mechanism for Improving the Competitiveness of Chinese Textile and Apparel Brands” ”, forming researchAfter nearly two years of in-depth research, the team has perfected and formulated a textile and apparel brand value evaluation system and established a calculation model based on relevant international standards and national standards, closely following the characteristics of textile and apparel brands, and after multiple rounds of evaluations. Through voluntary declaration and systematic evaluation, the “2021 China Textile and Apparel Brand Competitiveness Evaluation Results” were produced.

At the meeting, Hua Shan, deputy director of the Brand Work Office of the China Textile and Apparel Federation, released the “2021 China Textile and Apparel Brand Competitiveness Evaluation Results”. This evaluation covered professional fields such as clothing, home textiles, cotton spinning, chemical fiber, industrial use, and textile machinery. In the end, a total of 55 companies with a brand value exceeding 5 billion yuan were shortlisted for the “2021 China Textile and Apparel Brand Competitive Advantage Enterprises.”

In the “theme sharing” session, five entrepreneurial representatives from different fields shared their experiences and enlightened them based on their own brand building achievements from the perspectives of product innovation, digital operation, brand culture construction, creative design empowerment, and healthy consumption. wisdom.

A good industrial ecology contains great potential and vitality for the rise of Chinese textile and apparel brands. Facing the new normal, new consumption, and new power, the 2021 China Brand Development International Forum – Textile Industry Sub-forum is based on brand strategy and works together to promote China’s textile industry to become the world’s largest textile industry. The main driver of textile technology, an important leader in global fashion, and a powerful promoter of sustainable development.

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