Small categories create big markets, and Keqiao becomes the “first city” for the production and sales of Hanfu fabrics
Recently, the 2023 Hanfu New Product Release Show and the “Shuiyun Textile City” station opening event were held at the North Square of Dongcheng Market in Keqiao District China Textile City. The unique charm of Hanfu fabrics was demonstrated through model demonstrations and national style interpretations.
If Chengdu is the “number one city” for Hanfu consumption, Hangzhou and Heze are the “number one cities” for Hanfu industry, then Keqiao, Shaoxing is the “number one city” for Hanfu fabric production and sales. Recently, the “White Paper on the Development of China’s New Hanfu Industry in 2022” released by the China National Garment Association and many other organizations shows that the national Hanfu market will reach 12.54 billion yuan in 2022 and is expected to reach 19.11 billion yuan in 2025. There is still a lot of room for upside in the future. Keqiao produces and sells most of the Hanfu fabrics in the country.
Small categories can also create big markets. As early as last year, China Textile City Co., Ltd. launched a number of cloud exhibitions with national style themes. At the China Textile City·Peacock Cloud Exhibition (Special Exhibition on Chinese Style Hanfu Fabrics) in March this year, 60 Hanfu companies from the China Textile City Joint Market, including Maisha Textile, Dongshi Market Shiyuan Textile, and Gray Cloth Market Yun Shuxin Textile Fabric companies actively participated in the exhibition, and nearly a thousand Chinese-style Hanfu fabrics were launched online.
At the same time, Area A of the China Textile City Joint Market has expanded to a Hanfu fabrics exclusive area of nearly 2,000 square meters, gathering more than 30 jacquard and linen product dealers specializing in Hanfu fabrics. In the first half of this year, the United Market also took the initiative to connect with Shandong Heze Hanfu Base and the Fashion Design School of Zhejiang Science and Technology University to discuss cooperation intentions in Hanfu fabrics and jointly promote the development of the Hanfu franchise area.
“Hanfu fabrics are changing from performance and shooting clothing to daily wear clothing. Consumers have increasingly higher requirements for the comfort, fineness and exquisiteness of the fabrics. For this reason, we have developed curling cloud patterns, wrapped branch patterns, Fabrics rich in traditional culture such as madder pattern and loop pattern, and mid-to-high-end fabrics such as brocade, chiffon, Tencel, and linen are more popular in the market.” The person in charge of Zhongge Textile, a business owner in Area A, told reporters that this year’s Textile City In just 4 months since its opening, the sales of Hanfu fabrics in its stores have exceeded 4 million yuan.
“Next, we will further optimize the investment promotion policy, cultivate and prosper the Hanfu fabric cluster, and improve the quality of the ‘International Textile City’.” said the relevant person in charge of China Textile City Co., Ltd.
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