The market size of China’s sports shoes and apparel industry will reach 385.8 billion yuan in 2021
Data from iiMedia Research shows that the market size of China’s sports shoes and apparel industry is expected to reach 385.8 billion yuan in 2021. With Li-Ning’s appearance on the international fashion week stage and the launch of the “China Li-Ning” national trend series, China’s sports shoes and apparel industry has set off a “national trend”, and domestic brands have begun to rise one after another.
Among Chinese consumers of sports shoes and apparel, a high proportion of middle- and high-income groups are involved, and their purchase demands are mainly for daily wear. The most important factor consumers consider when buying sports shoes is style; the most important factor consumers consider when buying sportswear is comfort. The sports shoe and apparel OEM sector is on the rise, especially professional shoe and apparel OEM groups such as Huali Holdings and Shenzhou International are sought after by capital. However, foundries have also brought challenges to traditional brands of sports shoes and clothing. Old domestic brands such as Guirenniao and Huili have to seek transformation. Data shows that from 2015 to 2020, the per capita disposable income and consumption expenditure of Chinese residents have basically maintained a year-on-year increase. It is expected that by 2025, the GDP share of China’s sports industry will double compared with 2020. The increase in the disposable income of Chinese consumers and the improvement in their desire and spending power also provide great development potential for the future of China’s sports shoes and apparel industry. In recent years, benefiting from the increasing health awareness of consumers, the number of sports enthusiasts has continued to expand, driving China’s sports shoes and apparel industry to maintain rapid development. Data shows that more than half of Chinese people choose appropriate exercise as their way to maintain health in 2020. The popularization of the concept of national fitness has promoted the rise of marathons. The increase in the scale of events and the number of participants year by year will also continue to increase the impact on sports shoes. Market demand for service products
It is expected that by the end of 2021, China’s online sporting goods market will reach 200.5 billion yuan, and will continue to grow. Affected by the epidemic, China’s sports shoes and apparel industry has developed new sales methods since 2020, online channels have begun to develop rapidly and the online market size will continue to grow.
Data shows that China’s sportswear retail sales reached 252.3 billion yuan in 2020, showing an upward trend. It is expected that in 2021, China’s sportswear retail sales will reach 269.6 billion yuan, an increase of 6.9% compared to 2020.
iiMedia Consulting data shows that the proportion of female consumers in China’s sports shoes and apparel market is slightly higher than that of men, accounting for about 50.6%. In addition, in various consumption scenarios of sports shoes and clothing, domestic brands are the first choice for consumers. iiMedia Consulting analysts believe that because female consumers often play the role of purchasing clothing for family members, their expenditure and frequency in this area are slightly higher than that of male consumers.
Usage scenario and purchase frequency survey iiMedia Consulting data shows that 50% of consumers say they prefer to wear sports shoes and clothing in most daily scenarios, and more than 40% of consumers are accustomed to purchasing sports shoes and clothing when the seasons change. iiMedia Consulting analysts believe that the penetration of sports shoes and clothing in daily life is due to its continuously amplified casual label in marketing. Secondly, the surge in home office due to the impact of the epidemic has further increased the comfort of sports shoes and clothing. clothing needs.
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