Shantou Chaonan District: Committed to building a 100-billion-level textile and apparel industry cluster

On the coast of Nanhai and on the side of Shenhai Expressway at the intersection of Longtian Town and Jingdu Town in Chaonan District, a spectacular new city has risen on a piece of yellow sand in a few years. It is the Chaonan District Textile Printing and DyeingEnvironmental Protection Comprehensive Processing Center, which has been identified as the “National Ecological Environment Third Party Management Demonstration Park”. At present, 102 of the 125 centralized enterprises in the park have been put into operation, and the total industrial output value in the first quarter of this year was 1.624 billion yuan. According to the work deployment of the city and district, the printing and dyeing center will further plan and integrate the surrounding land on the basis of the existing construction land acquisition of more than 3,600 acres, and expand it to about 5,000 acres in the long term, improve the functional supporting facilities of the modern park, and strive to create a green, innovative, sunny Shared textile and clothingindustrial cluster.

Chaonan District is an important textile and garment industry base in the province and even the country. In recent years, the district has actively implemented an innovation-driven development strategy, promoted the establishment of a park platform, smoothenede-commerce channels, enhanced brand value, and strived to build a 100-billion-level textile and clothing industry cluster. The district has two “national brand signs” such as “China’s Famous City for Underwear and Home Clothing” and “National Clothing (Underwear and Home Clothing) Industry Famous Brand Demonstration Zone” and three national-level textile and clothing professional towns. The underwear, home and clothing industry has won the title of “China Famous Brand Product” 8 “National Brand” honors, 25 “Guangdong Brand” honors such as Guangdong Province Famous Brand Products, 11 companies were rated as demonstration backbone enterprises by the former General Administration of Quality Supervision, Inspection and Quarantine, 40% of the country’s women’s underwear, 80% of home clothes and 35% of the noodle auxiliary products come from Chaonan. In 2020, the total output value of the district’s textile and clothing industry was 65.95 billion yuan, accounting for 58.9% of the district’s total industrial output value.

In order to expand and strengthen the textile and garment industry, Chaonan District has made a “combination punch” of highlighting key points and making up for shortcomings. The first is to deepen the innovation drive and promote high-end production. We have established a provincial-level textile printing and dyeing technology research and development center, established an industrial technology innovation strategic alliance, engineering technology center, R&D center and design center, and continued to introduce advanced domestic and foreign textile and garment production equipment. Regarding the clothing design system and computer management system, since 2019, a total of 91 projects from 61 textile and apparel companies have applied for technical transformation project registration, with a total planned investment of 1.722 billion yuan, including 1.595 billion yuan in equipment investment. At present, there are nearly 79,000 units (sets) of textile and garment industry equipment in the region, of which about two-thirds are industry-advanced equipment.

The second step is to build a park platform and promote industrial clustering. With the Textile Printing and Dyeing Center as the core and support, Chaonan District gathers garment processing enterprises, professional markets and sales entities in the area, and strives to build a “one-core and multiple” textile and garment industry platform, forming a collection of raw material production, fabric processing, clothing design, wholesale A complete industrial chain integrating retail,exportlogistics to enhance the effect of industrial agglomeration. At present, the district has 3,270 textile and clothing manufacturing companies, 23 markets for professional clothing and raw materials and accessories, and about 7,000 trading shops engaged in the sales of upstream and downstream textile and clothing products. Since the beginning of this year, the district has implemented a total of 11 industrial projects involving textiles and clothing, with a total investment of nearly 3 billion yuan.

In addition, we leverage the power of e-commerce to promote the integration of production and marketing. Chaonan District relies on its distinctive pillar industries and its basic advantages of having 8 “Taobao Towns” and 50 “Taobao Villages” to integrate products and sales channels and vigorously cultivate clustered online merchants. “Chaonan Underwear” was selected into the nine major industrial belts in the first phase of Alibaba’s China Intelligent Manufacturing and the three major industrial belts in Guangdong of JD.com. The region’s “Fenteng” brand has entered the top of the “Double Eleven” underwear brand best-selling rankings for five consecutive years. ten. Recently, the district has reached a cooperation intention with the South China Branch of Jingdong Group to jointly plan and hold the “8·26 Jingdong Underwear Festival” to further expand sales channels for underwear and home wear products. 2021-05-16 00:00:00:0Chaonan District promotes high-end production, industrial clustering and integration of production and marketing to make pillar industries bigger and stronger.

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