With intelligent workshops, product differentiation and online sales, Chuanjiang Home Textile Enterprise changes and starts again
In the past month, well-known home textile companies such as Lansiyu in Chuanjiang Town, Tongzhou have held new product launch conferences, with continuous orders and booming production and sales. Chuanjiang Town has always highlighted the main body of enterprises, increased support, adhered to transformation and upgrading, and focused on the integration of industrialization and industrialization, brand cultivation, industry-university-research cooperation, etc., to support enterprises to increase Invest in technological transformation, implement intelligent transformation projects, promote enterprise innovation, transformation and development, and guide home textile enterprises to move towards modern production.
Improve efficiency and implement smart workshop transformation
Walking into the intelligent kit workshop of Lansiyu Company, hundreds of workers are busy in an orderly manner on four production lines.
I saw the hangings on the transmission system going up and down, and fabrics of various colors were transported to the sewing machine. The workers operated according to the parameter standards on the display screen to complete the operation. Finally, by tapping the button at hand, these semi-finished products such as quilt covers, sheets, and pillowcases will be lifted up and sent to the next process. Workers and hangers work as “partners”, which not only saves manpower, but also improves efficiency. Zheng Wenjuan, manager of the company’s administrative department, said that by eliminating intermediate links such as material picking, collection, and transportation, 20% of manpower was saved. “In the past, there were multiple workshops for cutting, transshipment, ironing, packaging, etc., and it would take a week to complete a four-piece set. Now, all the processes are in one workshop, coordinated through an intelligent system, and it only takes 2 to complete a four-piece set. Hours.” After the operation of the intelligent workshop of the suite, the results were remarkable. Lan Siyu then carried out intelligent transformation of the quilt workshop, increasing the daily production volume from 500 to 800 pieces.
The digitization of production is also a highlight of the smart workshop. The number and variety of pieces worked by workers every day can be seen at a glance through big data statistics. The workshop has transformed from traditional production methods to intelligent ones, truly opening up the “one-stop” process from putting fabrics on the shelves to packaging of finished products, and also made it possible to produce personalized products. Lan Siyu is building the “Reliable Home” APP and mini program shopping platform, so that consumers can make personal customization on their mobile phones in the future. “On the 25th of last month, Lan Siyu held a new product launch conference. Orders poured in and we couldn’t stop before the end of the year.” Zheng Wenjuan said, “It is the smart workshop that gives us the confidence to complete orders on time and with high quality.”
Intelligent workshops promote the transformation of enterprises from production methods to management and control models, allowing enterprises to optimize process flows, reduce production costs, and promote improvements in labor efficiency and production benefits. Chuanjiang Town has implemented policies such as subsidies for technological transformation to encourage and guide enterprises to increase investment in technological transformation and accelerate the transformation of smart workshops and smart factories. New Sega and Lansiyu companies have been selected into the list of demonstration smart workshops in Jiangsu Province. Currently, the town has 40 companies have implemented smart workshop transformation.
Set standards and lead the high-end development of the industry
From the original 72 stalls to more than 3,000 shops and 3,000 home textile companies of various types, the annual turnover has grown from less than 1 million yuan to over 100 billion yuan… The great changes in Nantong Home Textile City in Chuanjiang Town are our country’s The epitome of reform and opening up is the testimony of China’s rural areas moving from poverty and backwardness to prosperity.
There are only backward enterprises, not backward industries. Entrepreneurs who started from street stalls and handicraft workshops and have now become bigger and stronger have changed from selling products to selling brands and creativity, from wholesale sales in stores to online and offline efforts, with the goal of becoming “industry leaders and standard Framers”. According to reports, with Nantong Home Textile City as the core and relying on more than 300 R&D and design units gathered in the surrounding areas, more than 30,000 new patterns are developed every year, realizing the transformation of the home textile industry from simple fabric production and finished product manufacturing to R&D, design, and brand protection. , modern marketing integrated transformation.
Golden Sun Home Textiles was originally one of more than 300 stores in Tongzhou Zhihao Market. The person in charge of the company aimed at development opportunities, focusing on customer service with one hand and design and R&D with the other, and quickly stood out. For more than 20 years, Golden Sun has always regarded innovation-driven development as the lifeline of highquality development, created a professional design model, shifted from fighting a “price war” to fighting an “innovation war”, and shaped Product differentiation. Golden Sun has fully introduced soft and comfortable Tencel fiber fabrics into domestic home textile products and has become popular in the market.
Golden Sun established the Home Textile Design Research Institute, and more and more first-in-China products bearing the Golden Sun trademark were launched. Today’s Golden Sun has become a “high-yield field” for patents, with nearly 80 invention patents authorized, more than 150 utility model patents, and the number of copyright application conversions each year is between 3,000 and 4,000. At the same time, Golden Sun invests 25 million yuan in R&D and design every year, and cooperates with Donghua University, Jiangnan University, and Nantong University to develop research projects. The entire R&D team has also grown to more than a hundred people. At product launches twice a year, Golden Sun will release fashion trends and market consumption trends to the entire industry, and has participated in the “Inspection Methods for Surface Defects in Printed and Dyeed Fabrics” “Drafting of national standards, industry standards, and group standards such as “Napped Cotton Printing and Dyeing Fabrics”. After experiencing the downturn caused by the epidemic last year, thisThe leading company in the home textile industry in Gechuanjiang Town is sprinting towards its annual sales target of 900 million yuan.
Focusing on the idea of “using individuals to gather groups and using groups to bring individuals”, Chuanjiang Town regards promoting brand work as an important means to promote economic transformation and vigorously carries out brand quality improvement projects in the home textile industry. With the town’s home textile enterprises and merchants as a whole, a home textile brand alliance will be established to vigorously carry out brand creation. The first Nantong home textile e-commerce platform alliance standard in China. All key home textile enterprises have established corporate standard systems. The implementation rate of mandatory national standards has reached 100%, and the implementation rate of product standards has reached 98%. above. Many companies have been recognized by the Ministry of Industry and Information Technology as pilot demonstration enterprises for industrial brand cultivation. Since its establishment in 2018, the Tongzhou District Home Textile Chamber of Commerce, with Chuanjiang Town Home Textile Enterprises as its main members, has formulated and issued the “PolyesterWarp Knitting Six group standards including “Double-needle bed velvet bedding fabrics”, “Latex cool-feeling bedding” and “Anti-mite household textiles”.
Replenish and strengthen the chain, and strive to create a micro-supply market
Six years ago, Chuanjiang Town made great efforts to build a micro-supply market, focusing on targeting young groups and taking the route of personalization, diversification and quality. In just a few years, it quickly gathered 500 micro-supply merchants and became a young group in Nantong. The area where people are most active in entrepreneurship. Ronghui Liangpin is a company that produces down quilts. “Here is China’s largest home textile market. If we want to make the down quilt business bigger and stronger, we must open a factory here. Over the past six years, our business has been booming.” said Zhao Peng, a young entrepreneur from the Northeast. “Last year, due to the epidemic, , has not been able to produce for two months, but the annual sales are still over 100 million. This year, we must not only build the online brand Demor, but also make the private brand ‘Down Kingdom’ bigger and become famous in the down quilt industry. I We are confident to achieve sales of 200 million yuan.”
In recent years, Chuanjiang Town has connected the industrial chain with e-commerce live broadcasts and actively explored a new sales model of “network experts + live broadcasts” to provide strong support for the transformation and upgrading of traditional business formats. Through this new model, the “bosses” who stay at home and sit in physical stores have allowed quilts and towels to go out of Nantong and to the world, making Nantong Home Textile City the leading professional live broadcast gathering place in the country. During the epidemic last year, the Chuanjiang Town government actively encouraged and guided companies to get involved in new marketing models such as live broadcasts and short videos in a reasonable and orderly manner. Chuanjiang Town has held more than 200 live broadcast events.
The home textile industry has always been a pillar industry and an industry that enriches the people in Chuanjiang Town and even Tongzhou District. The market share reaches 20% of the country and 10% of the world. Relying on Nantong Home Textile City, the world’s largest home textile production and marketing center, Chuanjiang Town has formed a complete industrial chain after years of development. Today, in order to move towards the mid-to-high end of global value and become a world-class advanced manufacturing cluster, we must adhere to transformation and innovative development, and firmly position ourselves in the direction of high-end textiles and pillar industries.
To this end, Chuanjiang Town focuses on industrial development, focusing on the “1+3” industry upgrading goal, increasing investment efforts, accelerating the extension to emerging business formats such as creative design, e-commerce, and smart logistics, and optimizing processes. The industrial chain will be supplemented and strengthened in many aspects such as intelligentization of processes and equipment, and environmental protection standards, accelerating the construction of advanced manufacturing and modern service industries targeting high-end home textiles. “Integration of two industries” industrial system. “Focusing on the main business of home textiles, we will increase our efforts to cultivate leading enterprises and add more than 30 enterprises above designated size throughout the year.” The person in charge of the Party Committee of Chuanjiang Town said that standing at a new development node, facing new historical opportunities , Chuanjiang Town will continue to increase investment in software and hardware in the digital cultural industry, vigorously expand the construction of 5G base stations, accelerate the construction of enterprise cloud platforms (industry and service industries), and attract cultural and creative projects with home textile characteristics… With the “two “Industrial Integration” as the starting point, we will focus on promoting the construction of smart home textile clusters, modern smart logistics parks, and design, R&D cultural and creative parks, and build Nantong Home Textile City into a new home textile city that is online and offline, highly integrated between industry and city, and is livable and suitable for business. .
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