JD Smart City helps upgrade Jiujiang’s apparel and footwear industry

On the evening of May 20, the Jiujiang Clothing and Shoes Industry Festival jointly organized by Jiujiang Municipal Bureau of Industry and Information Technology and JD Smart City kicked off. Two new “cargo officers” entered JD Smart City’s ” “Xun’yi’ looks at Pohu” live broadcast room “endorses” the strength of Jiujiang’s clothing and footwear. This event uses “live streaming” as a medium to connect the superior resources of JD.com, while increasing the sales of local enterprises, while establishing Jiujiang’s city card as a “fashion capital and famous clothing city”.

The reporter learned that during the two-hour live broadcast, Jiujiang girl Fan Sisi, a Douyin musician with tens of millions of fans, and staff from the Jiujiang Municipal Bureau of Industry and Information Technology jointly helped out. The two not only brought more than 30 A special product was distributed during the live broadcast to provide benefits to consumers across the entire network. Lucky draws, flash sales and other links aroused netizens’ enthusiasm for purchasing, bringing ultra-high traffic and attention to Jiujiang’s apparel and footwear industry.

It is reported that the Jiujiang Clothing and Shoes Industry Festival will be held for nearly a month. By holding 31 live broadcast activities, it will vigorously promote Jiujiang’s clothing, clothing, shoes and other textile and clothing products, and further promote the characteristics of Jiujiang’s local products. oriented, high-quality, and brand-oriented development. In the first live broadcast of the Industry Festival, the two anchors also enthusiastically promoted Jiujiang’s local textile and clothing products to netizens, setting off waves of rush buying in the live broadcast room. The entire live broadcast had a total of 2.21 million views. The GMV of goods delivered reached 550,000 yuan.

Our city has a long history of cooperation with JD.com. As early as 2019, the two parties jointly launched the digital economy regional hub project in the Yangtze River Economic Belt. JD Smart City leveraged the group’s strong platform advantages and technical service capabilities to promote the digital economy industrial park and consolidate the development foundation of Jiujiang’s digital economy. “Internet + modern textile” service center project construction.

Jiujiang City’s textile and apparel industry has a solid foundation. Currently, there are 435 textile and apparel enterprises above designated size in the city. The city’s textile and apparel industry has completed the three major indicators of industrial added value, main business income, and total profits and taxes in 11 cities in the province. Ranked first in both. Taking advantage of the opportunity of cooperation with JD.com, Jiujiang City will further enhance the development potential of the city’s textile and apparel industry, actively guide enterprises to change traditional sales concepts, continuously expand online sales channels, and accelerate the textile and apparel industry through group development, technological innovation, electric shock, etc. The pace of industrialtransformation and upgrading has polished the city’s business card as a “fashion capital and famous clothing city”.

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