The national trend is rising, and China’s younger generation is regaining the culture of “Chinese clothing”
The Yueluo shirt welcomes the spring breeze, and the jade-carved Kirin belt is red. Every weekend, there are always many young people wearing Hanfu, with wide sleeves and fluttering sleeves, walking among the crowds in major scenic spots in China.
Hanfu is also known as “Huafu” and “Coat”. As an ancient Chinese clothing culture, it has been passed down to this day and is the symbolic clothing of China’s “Land of Etiquette”. In recent years, Hanfu culture has begun to spread “out of the circle”, becoming not only a costume in people’s lives, but also a concrete expression of the cultural confidence of the younger generation.
Walking into Yuntai Ancient Town, Xiuwu County, Henan Province, everyone from the staff to tourists wearing Hanfu, or any Hanfu rental store can share some knowledge about Hanfu. “Such traditional costumes in people’s minds are very popular among the younger generation.” Li Sisi, a Hanfu cultural communication volunteer, said that the first Hanfu Expo held in Xiuwu recently attracted 2.6 million people to watch online, and the local area has successively launched In the three seasons of the “Never-Ending Hanfu Festival”, more than 300,000 “Generation Z” young people came here, and the total exposure on the Internet exceeded 260 million times.
According to iiMedia Consulting data, the number of Chinese Hanfu enthusiasts was 2.042 million in 2018, rising to 3.56 million in 2019, and is predicted to reach 6.894 million in 2021. On the Chinese social platform Weibo, the topic “Hanfu” has 5.3 billion views; the short video platform Douyin’s “Hanfu” topic has been played more than 51.5 billion times. Hanfu’s influence among China’s younger generation is gradually expanding.
Song Mengdi, a 22-year-old Hanfu enthusiast, has witnessed this trend. Four years ago, Song Mengdi, who just entered college, owned his first set of Hanfu. “At that time, when I was walking on the street, some people said that I was a singer, some said that I was a performer, and some said that I wanted to be famous for the live broadcast.” Song Mengdi recalled that in the past two years, even in small cities, I can be seen everywhere. Seeing the “comrades” wearing Hanfu, the eyes of passers-by also changed from surprise to appreciation.
From “niche” to “out of the circle”, behind the “gorgeous turn” of Hanfu is that more and more young generations realize its true beauty.
Like many “comrades”, Song Mengdi also starts with appearance and is loyal to the connotation. “At first, I just thought Hanfu looked good. Then I started going to museums to look up information and learn about the shapes of Hanfu in different periods and the cultural and economic development at that time.” Song Mengdi believes that it not only shows the beauty of the clothing itself, but also the Chinese nation. Broad and profound cultural heritage.
Nowadays, many cities in China regularly hold various “Hanfu Festivals”, and many universities have also established associations related to Hanfu culture. The resulting Hanfu market is expected to exceed 10 billion yuan. “The younger generation’s recognition of Hanfu is a choice of culture, an recognition of their own national identity, and a way to inherit and develop traditional culture.” Li Sisi said.
Experts believe that the significance of cultural self-confidence lies in a deep understanding of its intrinsic value, vivid expression of its unique charm, and comprehensive integration into contemporary social life. Xiao Jianyong, deputy director of the Henan Culture and Tourism Research Institute of Henan University, said: “With the continuous progress of society, many young people now have higher cultural literacy and aesthetic level. The elegant taste and profound connotation contained in traditional culture can exactly satisfy the needs of young people. People’s pursuit of ever-changing personalities.”
“Although it is still far from being popularized, I believe that the national trend has formed a trend. Maybe in the next ten years, many people will have a piece of Hanfu in their wardrobe.” Song Mengdi hopes.
AAA
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