Hanfu sets off a new national trend, and the tens-billion-level clothing market is about to emerge
In addition to eating rice dumplings and racing dragon boats, wearing “traditional culture” on the body has also become a new trend during the Dragon Boat Festival. In recent years, the national trend represented by Hanfu is driving a new round of consumption hot spots. Data shows that the sales scale of Hanfu market will exceed 10 billion yuan in 2021.
During the Dragon Boat Festival holiday, in the most prosperous Chunxi Road business district in Chengdu, Sichuan, the Guochao Market “December Market” attracted many antique lovers to come and check in. Chengdu’s “December Market” has long been famous in history. As early as the Tang Dynasty, Chengdu held commodity fairs every month with different themes. The May Fan Market and the June Incense Market were important accessories for traditional clothing and markets. The various sachet accessories on sale are very popular among young consumers.
In Chengdu, the ancient fashion industry has become a new growth point for cultural tourism consumption. Last year, the industry output value was approximately 600 million. In Wenshufang, Qingyang District, Chengdu, more creative, international, and high value-added national products are emerging in the downstream industry chain. Designers are also trying to combine the “intangible cultural heritage” skills in traditional clothing with Western design styles.
Merchant Huang Ping: The design elements of Sichuan brocade’s oriental beauty are integrated into international fashion design. In this dress, we combine the scenery of Chengdu, such as Wangjiang Tower and Anshun Bridge. At the same time, we have also designed a large number of Shujing cultural and creative products using Shu brocade to attract more young people to love Chinese culture.
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