Shaoxing Keqiao China Textile City: A wonderful chapter on “a piece of cloth”
“The world’s textiles look at China, and China’s textiles are in Keqiao.” Keqiao started with “a piece of cloth” and relied on “a piece of cloth” to create a 100-billion-level industrial cluster. China Textile City was founded in the 1980s. It was the first professional market named “China” in the country. Since its development, it has become a “card of Zhejiang’s reform and opening up”. “Golden Business Card” is an “important window” for Shaoxing Textile to the world. It is also the foundation of Keqiao’s industry and city, and plays an important role in the overall economic and social development of the region.
In recent years, following the beat of the times, China Textile City has continuously adjusted its strategic positioning: in-depth implementation of the “Silk Road Keqiao·Full the World” campaign, vigorously promoting China Textile City Transformation and upgradingpace, building the fashion and creative industry of Textile City… On the road of change, we will fully promote the construction of “International Textile Capital” in the new era. This year, it continues to polish the “golden business card” of China Textile City in a leading position.
Pathway of a professional market transformation
China Textile City was established in 1988 and has experienced three transformation and upgrading processes, from a spontaneously formed “Water Cloth Street” to the world-renowned “China Textile City” to a new era under construction. “International Textile Capital” has embarked on a path of professional market transformation from tradition to fashion, from single to diversified, and from low-end to high-end.
Enter the China Textile City Exhibition Center, where the past, present and future of the China Textile City are comprehensively displayed. There are not only old photos recording the development history of China Textile City, an electronic sand table showing the distribution of market clusters of China Textile City, major events of China Textile City over the years, but also KeqiaoTextile Index Real-time broadcast and other information. Relevant personnel of the China Textile City Construction and Management Committee said that the China Textile City Exhibition Center has become a platform to promote China Textile City, allowing everyone to intuitively see the China Textile City’s transformation from a single market to a market cluster, from the Asian market to the international market. The market is constantly breaking through and reshaping from the offline market to the online textile city.
Li Chunyi, general manager of Shaoxing Kehan Textile Co., Ltd., is a witness to the changes in the textile city. “I came to China Textile City in 1993 to work in the market. From the beginning as a secondary wholesaler, I now own a company that can independently develop patterns. Last year, I moved into the China Textile City International Fabric Purchasing Center, a new generation of textile professional market. , the business is booming, with sales of nearly 10 million US dollars last year.” Li Chunyi said that as a businessman who came to Keqiao from Chaoshan, Guangdong to start a business, he found buckets of gold in this fertile soil, and the sales department also expanded from 1 By 5, it had grown from a small business to a well-known enterprise with a yarn factory, a gray fabric factory and a finished product warehouse. “With the growing development of the Textile City, more and more Chaoshan people are moving from Guangzhou Zhongda International Textile City to Keqiao China Textile City. There are currently more than 40,000 Chaoshan people in Keqiao. This is our first Second hometown.”
Keqiao’s popularity and reputation continue to increase
Since 2006, a total of more than 10 billion yuan has been invested in upgrading traditional old markets. Especially in recent years, the old clothing market and shoe leather city with a total area of 43,000 square meters have been demolished and relocated to completely eliminate safety hazards; the construction investment With a construction area of approximately 200,000 square meters, the International Fabric Purchasing Center has become a landmark complex market with the most advanced facilities and equipment in the China Textile City market. The quality and taste of the market have been comprehensively upgraded…
At present, the market area of China Textile City is 3.9 million square meters, and has formed “four main market areas+”: the southern traditional trading area, the central international trade area, the northern market upgrade area, the western Qianqing raw material trading area and the eastern logistics supporting area. The coordinated development pattern of the five major regions of “Supporting Service Area” has more than 28,000 business buildings, more than 50,000 business varieties, more than 30,000 operating households, including more than 13,000 trading companies, and more than 5,500 resident overseas professional buyers. The market has a daily passenger flow of 100,000, and its sales network covers 192 countries and regions around the world.
The development of “exhibitions every month and fashion shows every day” activities such as the Textile Merchant Conference, Textile Expo, and Fashion Week have continuously enhanced the visibility and reputation of Keqiao, the textile capital. Among them, Keqiao Textile Expo, which is deeply rooted in China’s important textile industry cluster base, is known as the three well-known domestic fabric exhibitions together with Shanghai Fabric Exhibition and Canton Fair Fabric Exhibition. Last year, under the impact of the epidemic, it was the first time to organize a “physical exhibition + online exhibition”. The integrated model of “Shangzhan” was unveiled. “This autumn Textile Expo will be held at the Shaoxing International Convention and Exhibition Center from October 26 to 28 at the same time as the World Textile Merchant Conference and Keqiao Fashion Week (Autumn). This is the new appearance of Keqiao Textile Expo in the new exhibition center. It’s worth looking forward to.” said an official from the Keqiao District Convention and Exhibition Industry Development Center.
Actively seize new heights of international fashion creativity
“The company in Keqiao mainly provides some popular style information to local fabric manufacturers to help enterprises achieve transformation and upgrading. At the same time, it connects some industrial resources to help fabric reform.” Chen Haihong, general manager of “Keqiao Set Boundary” introduced, Shijie is an innovative service platform for the fashion industry. It is busy promoting…The Qiaoqiao Fabric Selection Plan will be officially launched in July after selecting the top 20 fabrics.
The successful introduction of “Keqiao Boundary Setting” is a microcosm of our district’s efforts to develop the fashion creative industry and promote the transformation and upgrading of textile products to personalization, branding and high-end using China Textile City as a platform. In recent years, Keqiao has continuously accelerated the construction of a fashion creative platform, implemented the “Three-Year Improvement and Development Plan for Creative Design Base”, integrated resources, optimized and improved, and optimized and improved the Textile City Creative Park, Creative Building, Chinatex Building, Chinatex CBD and other creative Functional layout, China Women’s Clothing FabricFashion Trends Research Institute, Wu Haiyan International Fashion Research Institute, “Oriental Milan” International Fashion Exhibition and Release Center, Milan·Keqiao Pavilion in Italy, “Keqiao A number of high-end fashion research, design and service institutions such as “Sejie” were completed and put into operation.
At the same time, the creative design talent “Jingwei Plan” and “Keqiao Selection” brand plans are implemented. Currently, 145 industrial design companies are stationed in the creative design base, and industrial design practitioners There are 3,022 people, including 1,216 industrial design talents, and have successfully incubated a number of independent fashion brand companies such as “Jimalang Silk”, “Walan”, “Best Design”, and “Color Technology”. Driven by these innovative carriers, from January to May this year, the design service revenue of the districtTextile Industry Creative Design Base reached 137 million yuan, a year-on-year increase of 15%, driving Sales revenue from service objects reached 10.748 billion yuan, a year-on-year increase of 13.8%.
“We must think, plan and promote the development of China Textile City from the perspective of Keqiao’s ‘leading the city and racing the province’, and strive to contribute to Keqiao’s ‘leading the city and racing the province’.” Relevant personnel of the China Textile City Construction and Management Committee said that next, they will focus on high-end, international, fashionable and intelligent, continue to consolidate the status of the world’s largest textile distribution center, and strive to create an important node for the domestic and international dual circulation of the textile industry. The source of fashion with international influence and the leading new digital market in the world.
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