The digital economy empowers industrial development, and Xiping scored twice on 626 Chinese clothing brand live broadcast
In 2021, live broadcasting e-commerce has entered a development stage of coexistence of “scale expansion” and “improvement of quality and efficiency”. Henan’s garment industry keeps up with the trend, seizes opportunities, implements the “Implementation Opinions of the General Office of the People’s Government of Henan Province on Promoting the HighQuality Development of the Garment Industry”, innovates and develops marketing models, and leads Xiping County is moving towards high-quality development and moving towards the goal of a trillion-dollar industry.
June 26, guided by the China Textile Industry Federation, supported by the Henan Provincial Department of Industry and Information Technology, the Henan Provincial Department of Finance, and the Henan Provincial Rural Revitalization Bureau, China The second “626 China Clothing Brand Live Broadcast Day” sponsored by the Garment Association, Henan Provincial Department of Commerce, and Zhumadian Municipal People’s Government, and hosted by the Xiping County People’s Government, Henan Garment Industry Association, and Henan Satellite TV, once again bloomed in Xiping.
In order to explore the future and direction of clothing live broadcast e-commerce, in the afternoon, the “626 China Clothing Brand Live Broadcast Conference and Digital Economy Empowering Industry Development Summit Forum” was held in Xiping County. Leaders and guests from the China Textile and Apparel Federation: Sun Ruizhe, Chairman of the International Textile Federation and President of the China National Textile and Apparel Federation, Jiao Pei, Vice President and Secretary-General of the China National Garment Association, Wei Lin, former director of the Media Center of the China National Textile and Apparel Federation, China Qu Fei, deputy director of the Brand Work Office of the Textile Industry Federation, and Yan Bo, director of theIndustrial Economics Research Office of China Textile Information Center. Leading guests from Henan: Gao Xiang, deputy director and first-level inspector of the Henan Provincial Department of Commerce, Sun Qi, director of the E-commerce Division of the Henan Provincial Department of Commerce, Zhang Wei, director of the E-Commerce Office, director of the Consumer Goods Industry Division of the Henan Provincial Department of Industry and Information Technology, First-level researcher Kou Shoufeng, Director of the Vocational Construction Division of the Henan Provincial Department of Human Resources and Social Security Yao Lei, Deputy Director of the Service Industry of the Henan Provincial Department of Finance Kou Chengsheng, Deputy Director of the Social Poverty Alleviation Division of the Henan Provincial Rural Revitalization Bureau Cui Haicheng, President of the Henan Provincial Garment Industry Association Li Gang, Sun Jiwei, deputy mayor of the Zhumadian Municipal People’s Government, Liu Guanghui, deputy secretary-general of the Zhumadian Municipal Government, Nie Xiaoguang, secretary of the Xiping County Party Committee, Li Quanxi, the county magistrate, and the main leaders of the four major teams; leaders of Guangshan County, Changyuan City, Fugou County and other industrial clusters ; Chairman of the Standing Committee of the Henan Garment Industry Association; more than 200 people from Jiangsu, Zhejiang, Shandong, Shaanxi, Hebei, Dalian Business Association leaders and industry agglomeration leaders, entrepreneurs, etc. participated in this forum.
The forum was hosted by Zhang Xun, executive vice president of Henan Garment Industry Association.
Sun Jiwei, deputy mayor of Zhumadian City, expressed a warm welcome to the arrival of leaders and guests on behalf of the city’s four major leadership groups and more than 7 million people. He said that in recent years, Zhumadian City has firmly grasped its own location and other advantages, and focused on introducing innovative products. Economy, urbanization drives industrialization, and the growth rate of major economic indicators has always ranked first in the province. In 2020, Zhumadian’s total GDP once again ranked 97th among the top 100 in the country, ranking 8th in the province. In accordance with the work path of “building a platform, attracting investment, and strengthening supporting facilities”, Xiping County has introduced support policies that hit the pain points, provided “waiter service” services that responded to requests, and featured clothingindustrial clustersThe development trend has been formed.
Sun Ruizhe, Chairman of the International Textile Federation and Chairman of the China National Textile and Apparel Industry Federation, said that this year is the first year of the “14th Five-Year Plan” and China has embarked on a new journey to comprehensively build a modern socialist country. Based on the new development stage, China’s textile and garment industry is becoming the backbone of promoting regional high-quality development and creating high-quality life for the people. The role of the textile and clothing industry is reflected in several aspects: First, it is an important engine for building a new modern industrial system. Cotton, wool, linen, petroleum, coal, trees, shells, straw, etc. are all textile fiber raw materials, which can eventually be turned into a piece of clothing. The industry connects the primary, secondary, and tertiary industries and is a combination of material innovation, design innovation, process innovation, and equipment innovation. Highly integrated innovation. Extending from the manufacturing economy to the creative economy and service economy, and transforming from the brown economy to the green economy and the blue economy, the industry is promoting the reengineering of the industrial base and the improvement of the modernization level of the industrial chain. Second, it is an important support to meet the new needs of people’s livelihood and well-being. From meeting material needs to meeting spiritual needs, from improving the quality of life to improving the quality of life, and from promoting consumption upgrading to promoting industrial upgrading, the industry continues to create and meet people’s needs for a better life. The industry directly affects the employment and income of more than 20 million workers, drives the innovative development of other industries and new jobs, and is related to the people’s ability to meet the needs of a better life. Third, it is an important carrier for building a new pattern of regional development. The center of gravity of the textile and apparel industry highly overlaps with the center of economic development, and towns are the main spatial carriers of textile and apparel industry clusters. The agglomeration development of the industry and inter-regional linkage will help consolidate the results of poverty alleviation and achieve comprehensive rural revitalization. It will help promote the new urbanization construction with the county economy as the core and help form an urban agglomeration as the core and surrounding towns. Coordinated development of spatial pattern. Currently, the digital economy, as a common form of the global economy, is changing production methods, organizational methods, and innovation methods in all scenarios.When the broadcast started, government and industry leaders walked into the live broadcast room one after another, stood in front of the camera and interacted with fans, reflecting the government’s responsibility of “the people’s government is for the people, and the people’s livelihood industry promotes people’s livelihood”, and felt the charm of “the digital economy promotes the economy, and brand live broadcasts build brands” location.
The live broadcast rooms represented by professional clothing markets such as Yi Ge, Princess Ying, Henan Satellite TV Tiantuan Host, Qiao Wife, Jinrong, Daguan and other professional clothing markets are extremely lively and extremely popular. The number of people online in the live broadcast has increased exponentially, occupying the top searches. List, continue to dominate the screen!
After three hours of high-profile live broadcast, traffic continued to show explosive growth, demonstrating the high popularity and vitality of live broadcast e-commerce and telling the infinite possibilities of Henan’s clothing industry.
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