The China Textile Federation’s inspection delegation to Guizhou Miao Embroidery Industry visited Guiyang and Kaili
In order to implement the important instructions of General Secretary Xi Jinping’s important speech during his inspection of Guizhou and to help revitalize the Miao embroidery industry in Guizhou, from July 11 to 12, an inspection on the industrialization development of Guizhou Miao embroidery was organized by the Intangible Cultural Heritage Office of the China Textile Federation The group visited Guiyang and Kaili respectively. The inspection team visited Miao embroidery inheritance bases, cultural and creative enterprises, handicraft workshops, museums, colleges, etc., and conducted in-depth exchanges with Miao embroidery inheritors, entrepreneurs, designers, researchers, etc. to comprehensively understand the Miao embroidery inheritance in Guizhou. The overall situation of protection and development work, scientific and effective formulation of relevant suggestions and measures for the development of Miao embroidery industry.
First stop: Guiyang
On July 11, the first stop of the Guizhou Miao embroidery industrialization development inspection team organized by the China Textile Federation Intangible Cultural Heritage Office came to Guiyang.
Sun Huaibin, Vice President of China Textile Industry Federation, Lu Yin, Deputy Director of the Intangible Cultural Heritage Office, Dong Qingsong, General Manager of China Textile Publishing House Co., Ltd., Digital Publishing Branch Chairman Xu Yiran, President of Liaoning Textile and Garment Association Wang Chong, Honorary President and Party Branch Secretary of Guangdong Fashion Designers Association Ding Ning, Executive President and Secretary-General of Anhui Textile Industry Association Ye Liang, President of Shandong Fashion Design Association Zhou Jin, researcher at the Chinese Academy of Arts and director of the Embroidery Professional Committee of the Chinese Art Anthropology Society, Li Hongfu, professor at the Academy of Fine Arts, Tsinghua University, and one of the top ten fashion designers in China, Li Wei, professor at the Beijing Institute of Fashion Technology, and one of the top ten fashion designers in China, Guo Ruiping, a famous fashion designer Designer and “Golden Summit Award” winner Liu Wei, Chairman of Songlei Group and President of Harbin Cultural Industry Association Zeng Qingrong, founder and CEO of Beijing Rongjin Culture Yin Lili, director of the Department of Ethnic and Folk Arts and Crafts of the Academy of Fine Arts of Guizhou University for Nationalities, More than 20 people, including Associate Professor Pan Mei and Associate Professor Sang Tong, director of the Department of Fashion and Costume Design of the Academy of Fine Arts, participated in this research activity.
In the afternoon of the same day, the launch ceremony of the China Textile Federation’s inspection of Guizhou Miao embroidery industry was held at the Colorful Guizhou Scenic Eye Cultural and Creative Park. Sun Huaibin highlighted that the members of the inspection team included leaders from the industry and local associations, as well as experts and scholars in the field of intangible cultural heritage. , there are also well-known designers, business entrepreneurs and representatives of media communication platforms. They will combine the industry and their own advantages from different perspectives, focusing on Miao embroidery brand building, innovation capabilities, R&D and design, industrialization, sales channels, and policies. Provide differentiated and targeted feasible suggestions in support and other aspects, so that Guizhou Miao embroidery can truly enter contemporary life.
In addition, Gao Rui, Director of the Small and Medium Enterprises Division of the Guizhou Provincial Department of Industry and Information Technology, Shen Honghua, Director of the Economic Development Division of the Guizhou Provincial Ethnic and Religious Affairs Commission, Huang Yuanping, Party Committee Member, Director and Deputy General Manager of Colorful Guizhou Cultural Industry Group, Accompanied by Peng Yang, executive director of the Colorful Guizhou Scenic Eye Cultural and Creative Park Operation Management Co., Ltd., and others, the delegation visited the Colorful Guizhou Scenic Eye Cultural and Creative Park. As the headquarters of Colorful Guizhou Cultural Industry Group, the Cultural and Creative Park has now built “six pavilions, one venue and one center”, becoming a window to display Guizhou’s intangible cultural heritage and national culture. The Cultural and Creative Park was built with the positioning of Colorful Guizhou brand incubation and intangible cultural heritage. It has now become the “Colorful Guizhou” brand incubation base and an AAAA-level cultural tourist attraction with the theme of intangible cultural heritage. It is known as the “Intangible Cultural Heritage Park of the Airport” paradise”.
The delegation also visited the Guizhou Provincial Intangible Cultural Heritage Exhibition Hall. Long Youming, director of the Guizhou Provincial Intangible Cultural Heritage Protection Center, introduced the more than 2,000 pieces (sets) in the expo and the key projects and inheritance of Guizhou Provincial Intangible Cultural Heritage. There are real objects related to people, more than 60 sets of real-life models, and more than 200 pictures. It combines traditional methods with modern technological means to reflect the survival situation of Guizhou’s intangible cultural heritage in a three-dimensional and concrete way. Among them, Shi Liping, the provincial inheritor of Songtao Miao Embroidery, has been stationed in the inheritance hall for a long time, and has become an important window for the living inheritance, display and interaction, education and training, and innovative development of textile intangible cultural heritage in Guizhou Province.
Second stop: Kaili
On July 12, the Guizhou Miao embroidery industry inspection team led by Sun Huaibin, vice president of the China Textile Federation, arrived at the second stop – Kaili City. Kaili is the capital of the prefecture-level administrative region of Qiandongnan Autonomous Prefecture. It is located in the eastern part of Guizhou Province and is an emerging city dominated by the Miao ethnic group and inhabited by multiple ethnic groups. It is known as the “Pearl of Miao and Dong”. In 2008, Kaili Miao embroidery was selected into the second batch of national intangible cultural heritage list.
Under the introduction of Liu Rui, director of the Cultural Industry Office of the Kaili Municipal Party Committee Propaganda Department and head of the Miao embroidery class, the delegation visited the Kaili Miao Mei Intangible Cultural Heritage Museum, Guizhou Gumiaojiang Embroidery Industry and Trade Co., Ltd., and Kaili Miao Embroidery Industry and Trade Co., Ltd. Limeiwang Embroidery Farmers Professional Cooperative and Xintian National Embroidery Crafts Development Co., Ltd.
Kaili Miao Mei Intangible Cultural Heritage Museum is a comprehensive historical museum with an area of more than 3,000 square meters. It is divided into “Ancient Ethnic Costumes and Embroidery Exhibition Hall”, “Ancient Ethnic Household and Daily Supplies Exhibition Hall”, and “Contemporary Miao Embroidery Crafts” There are four exhibition halls: “Exhibition Hall of Contemporary Miao Silver Jewelry and Crafts”. There are more than 1,000 pieces of costumes and embroideries of the Miao and other ethnic groups since the Ming and Qing Dynasties, and 152 pieces of traditional old silver jewelry. According to reports, the embroidery techniques of some of the embroidery patterns on the clothing in the museum have long been lost among the people and have become orphans.It aroused great interest among the members of the delegation, and at the same time conducted in-depth research and exchanges on the operating conditions of Miao Mei’s intangible cultural heritage.
Guizhou Gumiaojiang Embroidery Industry and Trade Co., Ltd. mainly produces a variety of purely handmade crafts such as ethnic costume design, Tang suits, cheongsams, wedding dresses, Miao embroidery bags, bedding, shawls, scarves, Miao batik products and household items. Products are exported to Europe, America, Southeast Asia and other countries. The company has a collection of more than 2,600 pieces of ancient Miao embroidery, and has registered four trademarks: “Ancient Miao Frontier”, “Miao Zhixiu”, “Liu Ying Miao Embroidery” and “Tanghe Fuli”, and has 29 authorized appearance patents. Received more than 20 honorary awards of various types.
In order to strengthen the promotion of embroidery technology in poverty-stricken areas and improve embroidery technology, laboremployment and entrepreneurial skills, we adopt the “company + base + farmers” and “intangible cultural heritage + poverty alleviation” As of the end of 2020, a total of more than 5,000 embroiderers have been trained, covering 12 counties and cities including Kaili and Shibing. A total of 1,100 embroiderers have been registered in registered families, and more than 3 million yuan of embroidery products have been recycled. The increase in income of each household by more than 7,000 yuan has broadened the channels for rural women in minority areas to get rid of poverty and become rich, and has solved the problem of re-employment and increased income for many rural left-behind women. It not only promotes and inherits traditional ethnic culture, but also increases their income, and provides It has made positive contributions to poverty alleviation.
Kaili Meiwang Embroidery Farmers Professional Cooperative was founded in May 2019. It is located in the Shangmashi poverty alleviation and resettlement community in Kaili City. It is mainly engaged in ethnic minority clothing processing and hand embroidery skills training for relocated women. It covers an area of 2,000 square meters, has more than 100 sewing machines, 12 embroidery stands, and 115 members. “If you can move, you can live stably, and you can get rich.” From the perspective of providing more jobs for poor households, Yang Mei, the head of the cooperative, promoted embroidery products with ethnic characteristics to many places in the country, and recruited many registered poor women from surrounding areas with Miao embroidery skills to find employment. , realizing the transformation from a housewife to a female embroidery worker, and also driving the economic development of the immigrant community.
On July 1 this year, Yang Mei, who was awarded the National Outstanding Migrant Worker in 2020, wore Miao costumes to attend the celebration of the centenary of the founding of the Party in Tiananmen Square. She said excitedly in front of the camera: “The children of the Miao family are committed to the Party and can get rid of poverty and become rich.” New high.”
Xintian National Embroidery Crafts Development Co., Ltd. is a private enterprise integrating the development, production, and sales of national costumes, embroidery crafts, and cultural tourism products; computer embroidery training, and hand embroidery training. In recent years, the company has given full play to the advantages of its product creative R&D team, focusing on researching how to skillfully integrate traditional ethnic hand embroidery with modern fashion elements to form Miao, Dong and leather clothing, costumes, performance clothes, shoes, etc. with distinctive themes. Hats and embroidered bags, craft paintings, silk scarves, pillows, car pillows, sachets, mouse pads, bedding and other series of travel products. Up to now, the company has applied for the development and design of more than 50 new products, obtained 7 invention patents, 30 design patents, and 3 utility models. The “Xintian Miao Embroidery” trademark was registered, and in 2017 it was listed as an intellectual property rights pilot enterprise in Qiandongnan Prefecture.
In September 2020, the “Xintian Ethnic Embroidery Poverty Alleviation Workshop Construction” was established to serve poor households relocated from various villages in southeastern Guizhou. Tian Fenglin, the legal representative of the company, led the product creative research and development team to incorporate elements of Miao, Dong, Leather and other ethnic embroidery and batik handicraft symbols into modern designs, and designed multiple series of hand-embroidered products, which were sent to the embroiderers at home for production. , recycle products, provide new employment opportunities for the resettlement area, increase the family income of the employees, and thereby achieve a win-win situation for the economic development of the resettlement area and enterprises. Xintian Company has invested in a number of computerized embroidery production lines, implemented order-based production and entered overseas markets, developing towards the industrialization and marketization of Miao embroidery.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
