Commentary for “Zhang Jian Cup·2021 China International Home Textile Product Design Competition”
On September 17, the “Zhang Jian Cup·2021 China International Home Textile Product Design Competition” officially kicked off in Nantong!
The number of entries in this competition has reached a new high. More than 700 suites of works from domestic and overseas enterprises, institutions, and independent designers fully demonstrated the current new trend of “Internet & Vitality” in the beautiful exhibition hall. This year’s “Zhang Jian Cup” competition focuses on current social affairs and the challenges the world is facing under the epidemic. It sets the theme as “Internet & Vitality” to let trends lead design and fashion improve life.
Yang Zhaohua, Vice President of China Textile Industry Federation and President of China Home Textiles Industry Association, Wang Yi, Vice President of China Home Textiles Industry Association and Senior Arts and Crafts Artist, Pan Jianhua, deputy mayor of the Nantong Municipal People’s Government and other leaders and guests attended the review meeting of this competition.
At the review meeting, Pan Jianhua, deputy mayor of the Nantong Municipal People’s Government, said that Nantong Home Textiles accounts for half of the national home textile market with its complete industrial chain advantages and strong manufacturing foundation. Nantong insists on using the “Zhang Jian Cup” design competition as a medium to continue to play the communication and leading role of the platform, guiding home textile enterprises to focus on design, create brands, improve quality, move towards the high end of the industrial chain value chain, and promote the high-end of the home textile industryQualitydevelopment.
This year is the first time that Nantong International Home Textile Industrial Park has hosted the “Zhang Jian Cup” since its establishment. This competition has raised the level of competition, expanded the scale of activities, made innovative measures, and the number of works collected has reached the highest level in recent years. Next, Nantong will continue to work with the China Home Textile Association to build the “Zhang Jian Cup” competition into a banner for China’s home textile design, and continue to inject new impetus into the vigorous development of the home textile industry in the city, the country and even the world.
Yang Zhaohua, director of the evaluation committee of this competition, said in his speech that after sixteen years of development and progress, the “Zhang Jian Cup” competition has played a positive role in improving the soft power of the home textile industry in Nantong and even the whole country. Regarding how to deepen the authority and social influence of the “Zhang Jian Cup”, Yang Zhaohua pointed out: First, we must seize the “best opportunity”, carry forward the spirit of industrial service to the country by the sage Zhang Jian, and vigorously develop industries with national characteristics. Nantong Home Textiles is the best inheritance of Zhang Jian’s spirit. As the organizer of the competition, Nantong International Home Textiles Industrial Park means that the industrial advantages of the two industrial clusters are gathered to make an all-out effort for the competition. Support, which will provide better development space for “Zhang Jian Cup”. Secondly, seek breakthroughs and optimize the award setting so that it can make greater contributions to promoting the development of the industry. Third, integrate development, emancipate the mind, integrate multiple advantageous resources, and truly integrate the competition into the fashion platform and cultural platform. Fourth, increase publicity, break through industry and geographical restrictions, and give the competition greater authority and appeal. Fifth, build a professional team to deeply explore the cultural connotation of Zhang Jian’s spirit.
With the joint efforts of all sectors of society, the “Zhang Jian Cup” competition will continue to move forward with its fashion mission, shape the soft power of industrial development, help the home textile industry enhance its international fashion voice, and make new contributions to promoting the high-quality development of the home textile industry !
Wang Yi, executive director of the competition review committee, introduced the review arrangements and review rules of this competition.
This review meeting was chaired by Liu Peng, member of the Party Working Committee and Executive Deputy Director of the Management Committee of Jiangsu Nantong International Home Textile Industrial Park.
Yang Zhaohua, Vice President of China Textile Industry Federation and President of China Home Textile Industry Association, Director of the Jury Committee of this competition; Wang Yiwei, Vice President of China Home Textile Industry Association and Senior Arts and Crafts Artist, Executive Director of the Jury Committee; Yan Weiyuan, deputy dean and professor of the Design Institute of Tianjin Academy of Fine Arts, is the spokesperson for this competition.
The members of the judging committee for this competition include (in alphabetical order by surname): Cui Yan, associate professor and director of the Fiber Art Department of Hubei Institute of Fine Arts; Liang Liyun, design and R&D director of Guangzhou Yuanzhicheng Home Textile Co., Ltd.; associate professor of the School of Fashion and Art Design of Donghua University Shen Chen; Deputy General Manager Tian Shike of Weihai Yunxiang Embroidery Co., Ltd.; Wang Yang, associate professor and director of art and technology at Beijing Institute of Fashion Technology; Wu Shuyi, secretary-general of Shanghai Home Textile Industry Association; Zhang Wei, dean and professor of the School of Art of Nantong University.
At the review meeting, Yang Zhaohua, vice president of the China Textile Industry Federation and president of the China Home Textile Industry Association, and Pan Jianhua, deputy mayor of the Nantong Municipal People’s Government, issued letters of appointment to the competition to the judges.
Subsequently, the guests watched the Shen embroidery performance of Zhang Lei, the national intangible cultural heritage inheritor, in the exhibition hall, which was “based on drawings, but better than drawings”, and took a detailed look at the entries.
The judges carefully and rigorously selected the entries.
The evaluation of this competition will last for two days, and under the supervision of notaries, 3 gold medals, 6 silver medals, 9 bronze medals, and 30 excellence awards will be selected for the “2021 China Home Textile Product Design Award”. Several finalist awards; several “China Home Textile Brand Fashion Awards”; 5 “Future Designer Stars”. In addition, after passing the lineThe “Product Design Popularity Award” of the competition will also be announced one after another.
The organizers of this competition are: China Home Textiles Industry Association, Textile Industry Branch of China Council for the Promotion of International Trade, Messe Frankfurt (Hong Kong) Co., Ltd., and Nantong Municipal People’s Government. The organizers are: Designer Branch of China Home Textile Industry Association, Jiangsu Nantong International Home Textile Industrial Park, Nantong Market Supervision and Administration Bureau, Nantong Tongzhou District People’s Government, Nantong Haimen District People’s Government.
“Internet & Vitality” is also the theme of 2022 China Home Textile Fashion Trends, which consists of four trend directions: reshaping, interconnection, lushness and blooming. Therefore, the entries for this competition are required to fit any theme direction of China’s home textile fashion trends in 2022. They must ensure the functional attributes of the product while taking into account artistry, and encourage the use of new materials and new processes. , innovation in new functions, and at the same time, the works must be able to be put into the consumer market and recognized by consumers, and pay attention to environmental protection awareness in production, use or recycling. The scope of participation in this competition is original home textile products with independent intellectual property rights. Including bedding, home fabrics, towels, carpets, home accessories, etc.
“Zhang Jian Cup China International Home Textile Product Design Competition” was founded in 2006, with the principle of “fairness, justice, professionalism and innovation” as the competition principle, with the purpose of serving industry enterprises and designers, and to improve the level of China’s home textile design as goal. After more than ten years of continuous development, the “Zhang Jian Cup” competition has become an important window for home textile brand cultural promotion, an excellent platform for designers to communicate, and is China’s authoritative, professional and highly influential home textile product design competition.
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