What are the new trends in the “Zhang Jian Cup” in the eyes of the judges?
After two days of rigorous review, on September 18, the “Zhang Jian Cup·2021 China International Home Textile Product Design Competition” officially came to an end.
This year’s competition has frequent highlights. Not only has the number of entries reached a record high, but its influence has been further expanded. The originality of the entries has become more prominent, with a focus on new materials, composites The application of technology has also been further improved, in line with the development requirements of green, environmental protection and low-carbon economy, and has promoted the continuation and promotion of Zhang Jian’s spirit. As Wang Yi, executive director of the competition review committee, said: “The competition inherits and promotes Zhang Jian’s spirit of ‘industrial power’. With the efforts of all parties, the big IP of ‘Zhang Jian Cup’ is being formed.”
At the judging site of the “Zhang Jian Cup” competition, experts, professors from professional schools and institutions, and judges from leading industry companies stopped in front of the works from time to time, watching and thinking carefully. Immediately after the competition ended, the reporter compiled the professional comments from the on-site judges to hear what new trends they discovered in the “Zhang Jian Cup”?
Executive Director of the Zhang Jian Cup Competition Review Committee:
Wang Yi
Vice President of China Home Textile Industry Association
Senior industrial artist
The total number of works hits a new high,
“Zhang Jian Cup” big IP is taking shape
This year marks the 16th anniversary of the “Zhang Jian Cup” competition. With the joint efforts of the China Home Textile Association and Jiangsu Nantong International Home Textile Industrial Park, the total number of entries in this competition has reached 699 sets, a record high in recent years. This also shows that the competition It is increasingly recognized by industries and enterprises. This competition has a wide range of participants and a strong lineup. Nantong, Haining, Zhenze and other industrial clusters have organized teams to participate in the competition. 129 well-known domestic companies and design studios have selected outstanding works to participate in this competition.
It is worth mentioning that in recent years, the products entered by fabric art companies have continued to grow. This year, China Home Textiles and Haining Xucun jointly developed fabricfashion trends. During the product collection process, we vigorously promoted the “Zhang Jian Cup” competition to let more companies know about the competition, Recognize the competition and eventually participate in the competition.
Another highlight of this competition is the further realization of digital transformation. All contestant registrations are conducted through online mini programs. The online popularity voting for the Future Designer Star Award attracted the attention of more than 200,000 people. , which enabled the competition to be well promoted, and at the same time enhanced the publicity of the home textile industry.
The competition is named after Zhang Jian, a national sage, and aims to inherit and carry forward Zhang Jian’s spirit of “industrial power”. In the future, the “Zhang Jian Cup” competition will take the “14th Five-Year Plan” industry development guidance as a development opportunity, be guided by fashion trend design, and focus on intellectual property rights protection. Deepen the creation of the “Zhang Jian Cup” comprehensive IP concept, develop the Zhang Jian Cup competition into a grand ceremony of design and fashion, build momentum for good products, discover talents for the industry, and for the home textile industry color=”#FF8040″>Transformation and UpgradingProvide direction guidance.
Spokesperson for Zhang Jian Cup Competition:
Yan Weiyuan
Deputy Dean and Professor of the Design Institute of Tianjin Academy of Fine Arts
Master’s degree tutor
Curator
The works are more feasible for marketing
This competition has greatly improved in terms of entries and event organization. In terms of works, first of all, the application of new materials and new processes in the entries is more obvious, and the originality is more prominent. This fully reflects that the designers have a deeper understanding of home textile products, and the originality and personal style are more obvious.
The “Zhang Jian Cup” competition has been building a platform for the industry to communicate with each other and display personal skills for many years, allowing designers to achieve greater improvement through communication. Against this background, this year’s entries are more feasible for market promotion and can lead fashion trends. It is worth mentioning that the theme of this competition is extremely relevant to the current environment, reflecting people’s yearning for a safe living environment and a better life in the post-epidemic era.
Judges from the Zhang Jian Cup Competition Jury Committee:
(Arranged by surname pinyin)
Cui Yan
Director and Associate Professor of Fiber Art, Hubei Institute of Fine Arts
Deputy Chairman of the Space Color Professional Committee of China Fashion Color Association
From graphics to craftsmanship, the overall coordination is delicate
The applications of craftsmanship in the entries of this competition are more abundant. Many of the entries use heavy embroidery techniques, which are very delicate. At the same time, from graphics to creativity to the implementation of craftsmanship, the restoration of product patterns is also very good.
In recent years, the country has promoted cultural self-confidence. The “Zhang Jian Cup” competition has accompanied the growth of home textile people for more than ten years. The competition has enabled universities to form good interactions with enterprises and governments, which not only helps teaching, but also contributes to market talent reserves. needs, so the competition is a precious practical platform for colleges and universities.
Liang Li�Li’s business card, this event is very vital.
Zhang Wei
Dean and Professor, School of Arts, Nantong University
Master’s degree tutor
First-class artist
Member of the Academic Committee of Nantong University
President of Nantong Designers Association
The entries’ interpretation of the theme is vivid and rich
This year’s competition has a richer variety of entries and is more innovative, with many novel works appearing. At the same time, a group of designers with great ideas have emerged. The theme of this competition is “Internet & Vitality”. Many entries interpret the theme very well. In the era of globalization, everyone lives together in the global village. In this competition, we found that many works are very good in conception and expression. The expression of the theme in terms of techniques and other aspects is very vivid and rich.
After years of development, the “Zhang Jian Cup” competition has become extremely influential and appealing, playing a decisive role in promoting the development of the home textile industry in Nantong and the country.
This competition awarded multiple awards such as the “2021 China Home Textile Product Design Award”, “China Home Textile Trend and Fashion Award”, and “Future Designer Star”. The winning works will be announced on the “China Home Textile” website in the near future.
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