Fujian’s Double 11 sales reached 45.87 billion yuan, half of which were clothing, shoes, hats and textiles
During the 2021 “Double Eleven Online Shopping Festival”, Fujian Province achieved online retail sales of 45.87 billion yuan, a year-on-year increase of 11.7%, ranking 6th in the country; of which, online retail sales reached 16.82 billion yuan, ranking 3rd in the country . There are 84 companies with online retail sales exceeding 10 million yuan in the province. The top ten famous Fujian products are Jiumu, Peak, Xtep, Hengan, 361 Degree, Jordan, Aojiahua and Gold Medal Cabinets.
Looking at different platforms, the top three platforms for online retail sales are Tmall Mall, JD.com and Taobao, accounting for 39.4%, 19.4% and 18.3% respectively.
Looking at different cities, the top three cities in online retail are Xiamen, Quanzhou and Fuzhou, accounting for 37.2%, 36.0% and 11.2% respectively, accounting for a total of 84.4%. Quanzhou, and Fuzhou’s rural online retail ranks among the top three in the province.
In terms of product types, the top three categories are hat-pin textiles, household appliances and equipment, accounting for 48.9%, 18.9% and 6.0% respectively, accounting for a total of 73.9%.
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