Northeast Socks Textile Industrial Park: Looking for power from innovation, the socks industry enters a new era

Faced with the new situation of promoting high quality development, how can traditional industries break development barriers and improve competitiveness? In recent years, as the largest cotton socks production base in the country, the Northeast SocksTextile Industry Park has sought power from innovation, transforming “China socks, made in Liaoyuan” into “branded socks, Liaoyuan” “Creation”Transformation and Upgrading, Liaoyuan socks industry has entered a new era.

Innovation must be supported by talent. Northeast Socks Industry Park launched the “5232” College Student Entrepreneurship Plan in 2009, adopting “one-stop” and other service measures to help college students start their own businesses and find employment, improving the park’s talent team structure and inspiring enhance the vitality of enterprise development. So far, the park has attracted more than 3,000 college students from 181 universities to start businesses and find employment. Professionals and college students from surrounding provinces and cities, including developed areas in the south, enthusiastically joined. Most of them bought houses and cars and settled in Liaoyuan for a long time, becoming “new citizens” of Liaoyuan. In the 16 years since its establishment, the park has radiated employment for more than 100,000 people in the upstream and downstream of the national industrial chain.

With the arrival of the first snow in Liaoyuan this year, good news came from the Northeast Sock Industry Park – the self-heating ice and snow socks developed by the sock company will be used as “armor” for Chinese skiers and will appear in the 2022 Beijing Winter Games. Olympic Games. This special display method is of great significance for Liaoyuan’s socks industry to move towards the high-end ranks.

According to Zhang Shengjie, deputy general manager of Northeast Socks Industrial Park, in order to absorb more cutting-edge business concepts and more advanced professional technologies, Northeast Socks Industrial Park established a R&D center in Shanghai in June 2020. Through docking with the headquarters R&D, Through sales transportation, internal and external cooperation, etc., we seek cooperation with more world brands. At the same time, it also builds an external display platform for Liaoyuan socks companies, provides technical support for product upgrades and large-scale production, and serves companies to attract more customers.

Through the Shanghai R&D Center and participation in industry exhibitions at all levels, the Northeast Socks Industry Park promptly and clearly grasps the pulse of the market, and increases technological innovation and product research and development in response to market demand. , improve product grade and added value, and product design and quality have made a qualitative leap. There are more than 10,000 types of socks with high technological content and difficulty in weaving, such as sports, terry, business, ladies, children, seniors, functional, trendy socks, etc.

Brand building is an inevitable choice for the park to become bigger, stronger and sustainably develop. Northeast Socks Industry Park adheres to the “three-product” strategy of improving quality, expanding varieties, and building brands as its development direction, and guides enterprises in the park to strengthen brand building. In addition to formulating incentive policies and encouraging the creation of specific services such as the “Brand Street” model with front stores and back factories, we also focused on the implementation of the “one factory, one product” strategy. By inviting typical companies to serve as “lecturers”, inviting experts to provide guidance, and going to developed regions to study, etc., we update our concepts and accumulate experience in building brands.

The “Huatian Boots” socks industry not only focuses on research and development, process improvement, and quality improvement, but also strengthens brand promotion, which greatly enhances the influence of the “Huatian Boots” brand in the industry, and the socks are sold all over the country. A large number of independent brands such as “Deeren”, “Mianxiaomei”, “Xingnan” and “Haibaina” have strong influence in the industry. As of the end of October, the number of independent brands in the park reached 636, more than double the 300 in the same period last year. This has fundamentally changed the situation in the early days of the park in which companies imitated each other, products were of inferior quality and low price, and homogeneous competition was fierce. They can only “grab and eat” in the low-end market. Compared with five years ago, the added value of socks in the park has increased by an average of 30%.

From industrial cluster to innovation cluster, Northeast Socks Industrial Park has become a large industrial park specializing in the production of cotton socks with a complete chain. “Innovation by all” is perfectly interpreted here. “The company should improve efficiency and quality through equipment upgrading and transformation; use big data collection to guide intelligent production scheduling; increase the added value of products through the application of high-tech materials, thereby enhancing the brand height and promoting the development of Liaoyuan socks industry to the high end of the industrial chain.” Northeast China. Zhao Kai, general manager of the Socks Industry Park Socks Weaving Company, said.

AAA

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