Keqiao’s daily fashion practical training teaches the development of 2023 spring and summer women’s clothing fabrics
As new demands, new channels, and new services continue to emerge, companies in the textile industry urgently need to use innovative thinking to break through and upgrade, improve product value and uniqueness through creative planning, and open up new market opportunities.
On November 25th, Keqiao Daily Fashion – Fashion Exchange Event’s “2023 Spring and Summer Women’s Fabric Product Development Practical Training Course” was held in Keqiao, Shaoxing, Zhejiang China Textile CityInternational Fabric Purchasing Center was held. The activity focuses on the two major contents of product research and development information system and product pyramid system to help companies clarify the key links of product development, improve product development success rate, open up innovative ideas, and win the consumer market through proactive change.
This event is sponsored by the China Textile City Construction Management Committee in Keqiao District, Shaoxing City, China Textile City Creative Industry Service Center, China Textile Information Center, National Textile Product Development Center, China Women’s Clothing FabricsFashion Trend Research Institute and China Textile City International Fabric Purchasing Center. From Zhejiang Dashu Textile, Shaoxing Zhongtong Textile Co., Ltd., Zhejiang Yihua Textile Co., Ltd., Shaoxing Yanyi Textile Co., Ltd., Shaoxing Yichuan Textile Technology Co., Ltd., Shaoxing Lixun Textile Co., Ltd., Shaoxing Hejiabu Textile Technology Co., Ltd. More than 50 people from other companies participated in the event.
Lead the trend and establish planning awareness
In view of the pain points encountered by enterprises in product development, Li Lei, director of the Creative Design Department of China Textile Information Center, stated in “Intelligence System Leads the Development of New Products – Product Planning” WORKSHOP” shared a detailed analysis of the product R&D information system and product pyramid system. He pointed out that in product development, brand market research, trend analysis, and product structure analysis are indispensable, and effective product structure is the key point for fabric profitability and sustained growth.
In the speech “2022/23 Autumn and Winter Trend R&D Fabrics and Design Applications – China Popular Fabrics Product Interpretation”, Zhang Man, project specialist of the Creative Design Department of China Textile Information Center Comprehensive analysis of 2022/ from multiple dimensions such as color application, pattern creativity, material application, technological innovation, ecological environmental protection 23 autumn and winter Chinese fashion shortlisted for outstanding products.
“Keqiao Fashion Lecture Hall” is an online event held simultaneously by Keqiao Daily Fashion. This time, Gao Feng, Chairman of Shanghai Juaniao Silin Brand Management Co., Ltd., was invited to give a brief analysis of brand strategy under the influence of new lifestyles. 》explained the theme. He analyzed and discussed the changes and trends of brand ecological models in the post-epidemic era, and put forward strategic suggestions on key dimensions such as business logic control, lifestyle proposals, emotional link building, brand metaphors, and customer segment collaboration.
Strengthen actual combat and sort out development directions
In the practical session, business representatives from each link of the industrial chain conducted practical exercises in small groups under the guidance of two experts around the two modules of product structure sorting and planning category analysis. The trainees actively participated in discussions and exercises, and enthusiastically shared their new thoughts and experiences on the company’s product structure, fabric development direction and application fields.
“Many Keqiao fabric companies are facing the dilemma of product homogenization and want to break away from the traditional model and gradually innovate. This course can help Keqiao Enterprises cultivate product development thinking.” Li Fei, Vice President of Marketing of Yuan Non-Textiles, pointed out that he was very happy to be on stage as a group representative to share the group’s practical results and exchange experiences with peers. He looked forward to launching a series of training courses in the future to improve the product development module. Expound on the details.
Chen Junsen, general manager of Shaoxing Lixun Textile Co., Ltd., said that he benefited a lot from this practical training course on fabric product development. In the future, he will systematically sort out the company’s product structure, focusing on natural fiber fabrics and graphene. In the research and development of fabrics, the tools and methods learned in this training are used to keep up with market trends and changes, combined with the needs of terminal brands, to find suitable development directions for explosive products.
Deng Rongxu, general manager of Shaoxing Yichuan Textile Technology Co., Ltd., said that this event was very down-to-earth and he learned how to attract customers through new fishing products. And the people participating in the event come from different positions such as R&D, design, planning, and sales, and provide ideas from multiple dimensions such as fabric performance, clothing design, and promotion methods, making the actual combat links more practical.
This training, from theory to practice, stimulates students’ active thinking in the form of a ready-to-use workshop, and analyzes fabrics from the perspectives of fashion trend analysis, product structure sorting, fabric planning thinking, product color application, and brand market analysis. The construction of the product development system provides a clearer working idea. The successful holding of this event not only brought innovative solutions to the company that can be used for reference in product development planning for the next season, but also brought a perfect conclusion to the 2021 “Keqiao Daily Fashion – Fashion Exchange Event”.
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