The first China (Shenzhen) Fashion Designers Industry Alliance was established

The 2021 First Nanyou China (Shenzhen) Original Fashion Week kicked off on December 4. During the same period, China (Shenzhen) was launched by the four platforms of Jinhui, Judao, 101 Hall, and Shangshangcheng. The Fashion Designers Industry Alliance was established.

The alliance was jointly established by the founders of Jinhui, Judao, Shangshangcheng and 101 Hall. All members of Nanyou Original Fashion Base will work together to break through industry difficulties, achieve highquality development of original design brands, and create a new highland for Shenzhen fashion original design.

This time Qian Mengyuan, the honorary president of China (Shenzhen) Fashion Designers Industry Alliance and chairman of Shangshangcheng Business Management Co., Ltd., is the president of China (Shenzhen) Fashion Designers Industry Alliance and the founder of Jin Huinanyou Fashion Original Center Yin Zhijun, Chairman of China (Shenzhen) Fashion Designer Industry Alliance and founder of Judao Independent Designer Platform Zhuo Hongbo, Chairman of the Supervisory Committee of China (Shenzhen) Fashion Designer Industry Alliance and Director of 101 Fashion Designer Hall Zhang Mei, four Representatives of the founders of the Fashion Designers Industry Alliance brainstormed and integrated resources, unanimously expressed their determination to embrace change, and released the macro layout and implementation details oriented towards “comprehensive improvement and differentiated operations”.

Yin Zhijun:

Integrated layout to support original design

The establishment of the alliance will enable Shenzhen’s original fashion design industry to achieve a coordinated and integrated layout plan, from traffic diversion, designer training and support, talent echelon construction, and product planning. Integrate resources in terms of promotion and supply chain resource strengthening, and work together to help Nanyou and even Shenzhen’s original designer brands move to the high-end market across the country. Support original and innovative designs, maintain the order of the fashion market, and revitalize Shenzhen’s fashion industry!

Zhuo Hongbo:

Taking design as the core and focusing on core competitiveness

Based on the current status of the industry, “We will take design as the core strategy, take designer products and designer brands as our first choice, and develop and expand the original fashion design power of Nanyou.” In combination with the national digital economy development policy, we will accelerate the fashion Collaboration between upstream and downstream industries. It not only allows each sector of the industry to better focus on what it is best at and exert its core advantages, but also enables smarter collaboration through alliances (ecological platforms) to serve customers better and more efficiently. Shenzhen design is superimposed on Suzhou intelligent manufacturing, and omni-channel marketing .

Qian Mengyuan:

Join resources to promote Internet technology and protect original designs

Excavate and integrate the advantages of various companies, shape a new original image of Nanyou, and create a fashion industrial cluster led by creative design, allowing talented designers with entrepreneurial dreams to gather . The alliance will use the application of Internet digital technology to promote the combination of technology and fashion, and establish a digital system for the industry chain, especially buyer resources, so that everyone can contribute data and share data, so that designers and merchants in the alliance can have more valuable business. . Cooperate with relevant government agencies to protect original design copyright mechanisms so that truly original designs can be protected by law.

Zhang Mei:

Create a new business card for China’s fashion design industry

We have always aimed to focus on the growth of young designers, tap cutting-edge design forces, and enable outstanding designer brands to successfully launch commercially and develop on a large scale. The establishment of the platform will integrate industry and social forces, and is committed to promoting the healthy and sustainable development of independent designer brands, and even promoting the high-quality development of the entire Chinese cultural industry. I hope that through everyone’s efforts, whenever we think of original fashion design, we will think of Nanyou and the industrial alliance. In the future, China (Shenzhen) Designer Industry Alliance will be the business card of China’s fashion design industry.

This time, the establishment of China (Shenzhen) Fashion Designer Industry Alliance will focus on original design and empower original design, with the vision of building Nanyou into a new landmark of Shenzhen fashion culture and having an international voice for Chinese fashion culture. , with the concept of realizing mutual trust, complementary advantages, resource sharing, and win-win cooperation, is committed to becoming an important force in promoting the development of original fashion and industry in China and even the world.

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