This year’s popular color is out: periwinkle blue

Recently, PANTONE, an authoritative organization known worldwide for the development and research of color, released the 2022 popular color – periwinkle blue, guiding the development of products in the textile industry.

Periwinkle blue, where does it come from? Zhu Sha, president of the China Fashion Color Association, told reporters that the formulation of fashion colors is closely connected with current and future politics, economy, humanities, science and technology, and emergencies. The International Fashion Color Committee will combine proposals from various countries to make the final decision on fashion colors. . Periwinkle blue is a new color created for the first time in the history of PANTONE’s annual color plan. It uses blue as the base tone and injects vibrant purple-red to show a smart, cheerful attitude and energetic style, inspiring courageous people. A rich expression of creativity and imagination.

Periwinkle blue, is it popular? “Chengsheng Textile” located in the East Market of Textile City mainly sells various types of mid-to-high-end down jackets, sun protection jackets, windbreakers and other chemical fiber fabrics. There are sample clothes of various colors and styles hanging in the store. The reporter saw at a glance something similar to periwinkle blue. Similar colored fabrics. “We keep up with the market and continue to pay attention to internationalfashion trends. The fabrics and colors are all developed by ourselves.” The person in charge of “Chengsheng Textile” said that they will not blindly copy International popular colors, but adjust the color proportion according to different fabric materials, and achieve the best effect after multiple pattern making.

Fashion is a trend, and fashion is not just the “hot style” in front of you. There are many colors similar to periwinkle blue in the Textile City market, but it is rare to find one that is exactly the same. The reporter visited many sales departments and learned that international trends guide their direction, but ultimately fabrics will be produced based on customer needs, market feedback, the fabric itself, and positioning. Development and innovation have become the main theme of Textile City enterprises.

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