What fabrics will be the most popular in 2022? Hear what four clothing brand tycoons have to say

This issue’s guests:

“Nature” and “technology” are still the popular directions of fabrics in the future. ——Jin Shuo, deputy general manager of Beijing Fangsheng Fashion Co., Ltd.

This year’s purchasing direction is mainly environmentally friendly functional fabrics (lyocell/acetic acid/viscose and other interwoven blends kind). ——Dong Mingtai, Purchasing Manager of Hangzhou Yifengge Clothing Co., Ltd. E-commerce

The five major fabric fashion directions, including environmental protection themes, “recyclable” materials, functionality (antibacterial, etc.), technological elements, and Xinjiang cotton, are all worthy of our attention. ——Xu Jingyun, Director of Science and Technology of Jinba Menswear (Shanghai) Co., Ltd.

We are more interested in functional fabrics, such as temperature-controlled and self-heating fabrics. ——Guan Xin, deputy director of e-commerce design of Peak (China)

Moving forward towards technology, fashion and green

With the gradual improvement of living standards, the public has begun to pay attention to environmental protection. “Protect the earth”, “climate action” and “carbon neutrality” have become hot words. Of course, our textile and clothing companies must keep up with the trend and follow the technological fashion. Go on the green route.

Jin Shuo, deputy general manager of Beijing Fangsheng Fashion Co., Ltd., said that more and more people are pursuing a comfortable, free and environmentally friendly life concept, and “nature” and “technology” will still be the popular direction of fabrics in the future. Catering to the “natural” trend, we consider more about the natural environmentally friendly properties of fibers and the comfort of fabrics. Following the trend of “technology”, we will make traditional materials achieve newer and more fashionable effects through technological improvements.

Dong Mingtai, e-commerce purchasing manager of Hangzhou Yifenge Clothing Co., Ltd., said that in 2021, General Secretary Xi Jinping focused on carbon emissions. I think our textile industry should also pay attention to it, from raw materials – spinning – weaving – dyeing and finishing – Finishing– Carry out carbon calculation planning for each link such as garment processing. Therefore, fabrics that can be developed around this topic in 2022 will be popular.

“Today’s ‘environmental protection’ and ‘sustainable fashion’ in textiles and clothing are the hottest fashion topics.” Xu Jingyun, director of science and technology of Jinba Men’s Wear (Shanghai) Co., Ltd., said that environmental protection themes, “recyclable” materials, functionality The five major fabric fashion directions (antibacterial, etc.), technological elements, and Xinjiang cotton are all worthy of our attention. ”

Guan Xin, deputy director of e-commerce design at Peak (China), believes that environmental protection themes and recycled fibers will remain key trends in the entire industry. He also said that as textile technology continues to mature, people’s expectations for clothing are also increasing. Therefore, functional fabrics are deeply loved by consumers, such as stretchable, breathable, stain-resistant, and compressible durable waterproof fabrics. wait.

In addition to keeping up with fashion trends, fabric companies must also firmly grasp the purchasing direction and standards of clothing companies in order to remain invincible in the market.

When it comes to fabric procurement standards, Guan Xin believes that comfort is the primary criterion, followed by meeting brand positioning; currently we are more interested in functional fabrics, such as temperature control and self-heating fabrics.

“Our criteria for selecting fabrics at Eveli are firstly based on technology, fashion, and greenness, and have valuable selling points. Secondly, the fabrics must have good stability, fast cycle times, and easy care. This year’s purchasing direction Mainly environmentally friendly functional fabrics (lyocell/acetate/viscose and other interwoven blends),” Dong Mingtai said.

“When purchasing fabrics, we give priority to color,” Xu Jingyun said. Of course, the fabrics should have texture and fleshy feel. The materials are mainly chemical fiber, interwoven, and silk-containing products. Products Qualitymust also meet relevant national standards.

Commercial promotion

Make the “Fabric Star” activity more influential

Since the first event in 2011, the Fabric Star series of events has been held for 9 consecutive years. It has become increasingly authoritative, influential and rich in content. It has witnessed the rapid development and great progress made by China’s textile and apparel industry in the past 10 years. , received enthusiastic participation from more than a thousand enterprises in all provinces and cities across the country and upstream and downstream of the industrial chain. Regarding the “Fabric Star” activity, what do the judges who participated in the judging meeting last year think about it?

“Affected by the epidemic last year, the fabric market suffered a relatively big impact. This year the market has gradually recovered, and everyone is more invested in the research and development of new products. I am full of expectations for this year’s “China Fabric Star” products.” Jin Shuo Speaking of it, the “China Fabric Star” event has built a platform for enterprises to bring together many fabric enterprises for display. It is very meaningful for fabric enterprises and garment enterprises. If fabric enterprises and garment enterprises can be connected in the future, HelpWe believe that this kind of commercial promotion will make the “China Fabric Star” activity more influential.

“Through the fabric competition, the upstream and downstream information will be highly unified, and the upstream and downstream industries can be quickly connected. The combination of the strong will be conducive to quickly improving the status of my country’s textile industry.” Dong Mingtai said that if the scale and category of fabrics can be further improved, Expansion, the industry influence will be stronger.

After participating in the China Fabric Star event, Guan Xin felt that the event was very good. He also saw some good fabrics and hoped for more functional fabrics related to sports.

Talking about the China Fabric Star event, Xu Jingyun was deeply moved. He said that the organizer of the event provided a good platform for the seamless connection of textile and clothing companies, and also promoted the development of local core industries. In the future, we hope to organize several core local textile companies in Keqiao to conduct point-to-point docking for interested brand clothing, thereby increasing the influence of the Fabric Star activity.

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