CHIC2019/2010 autumn and winter series release preview

The power of brand

This China International Fashion Week, nearly 20 Chinese and foreign brands participated in the launch, involving men’s and women’s fashion, sports and leisure wear, fur fashion, etc. In addition, four well-known universities have released their graduates’ design works on the stage of fashion week.

A collection of international brands

Asahi Kasei enriches the mind and body

Asahi Kasei Group is a famous diversified enterprise group in Japan. Its subsidiary “Asahi Kasei Textiles” has strong technical strength, adheres to the concept of “creating high-quality products to enrich the mind and body”, focuses on promoting unique fiber materials, and actively and boldly strives towards the goal of globalization.

As a representative of high-end materials, Bemberg fabrics are highly praised by the brand. This material has excellent performance and environmental protection, and is suitable for use with a variety of fabrics such as cotton, silk, wool, polyester, etc., making it useful in product manufacturing in other fields, and can bring out the great advantages of these fabrics. (March 28, 20:30)

Fashion and environmental protection

Korean designer Lea Seong established Kaila Trading Co., Ltd. in Shanghai and created the “Lea Seong” brand in her own name. As a clothing brand mainly targeted at women, Lea Seong’s clothing styles are simple, neat, fashionable and decent, combined with handmade and beautiful tailoring, blooming its unique brand charm. It uses healthy and environmentally friendly fabrics, popular elements, high-quality designs, a variety of product choices and unlimited development space to create an image of modern women that is elegant, romantic, sensual and rational. (March 27, 17:00)

Move at will

Founded in 1973, after more than 30 years of development, it has become a major Italian sporting goods brand. The two overlapping diamonds in the Lotto Logo represent high-tech research and development and innovative design concepts, reflecting the enthusiasm for football and tennis in the early days of the Lotto brand’s development, as well as its innate preference for sports.

The 2019 Lotto fashionable women’s clothing released by the casual brand is divided into three series: “Italian fashion”, “Sports fashion” and “Football baby”. It is mainly aimed at urban fashionable women, and its product style is sexy. Lotto2019 men’s clothing has four series: “football fashion”, “tennis classic”, “Italian” and “fashion sports” throughout the whole year’s design route. (March 30, 20:00)

Urban Dream

The 4US clothing line is designed for young people who like heavy jackets, coats, plush outerwear, lapel sweatshirts, shirts and student-style sweaters, but its design concept reflects not only the relaxed and happy experiences of young people College time, while emphasizing the theme of “urban dream”. The entire series is “fitted and tailored”, full of bookishness, and the materials used are both traditional and novel, such as knitted cotton, wool, cashmere and nylon. The color palette is traditional dark tones: deep blue, dove grey, grape violet and chocolate brown, punctuated with vivid carmine, blue and purple, and scattered with sparkling gold and silver, the overall feel is dreamy and unpredictable. (March 30, 17:00)

Trend release leading brands

Bosideng famous brand

Bosideng down jacket is the leading brand of down jackets in China. It has successively won the titles of “China’s Famous Trademark”, “China’s Famous Brand Product” and “National Export Inspection-Exempt Product”. It has ranked first in national sales for 14 consecutive years (1995-2019) and for 12 consecutive years (1997). -2019) releases fashion trends on behalf of China’s cold-weather clothing. In 2007, the Bosideng brand was jointly rated as a “famous brand” by the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China and the Name Promotion Committee. This is the first and currently only “famous brand” in China’s clothing industry. (March 28, 14:00)

Attenborough British style

Hong Kong Attenborough International Investment Group is involved in many fields such as clothing, textiles, real estate, medicine, finance, trade, and investment. In 1991, it began to expand the Chinese mainland market with clothing and established “Edenbo (China) Co., Ltd.” to further expand the three major brands of Edenbo, CRISIS and EDENSEGA. retail market.

Since the brand entered the Chinese market, with its distinctive British style and accurate market positioning, it has quickly become a favorite and affordable brand among Chinese people. It has been awarded “China’s Well-known Trademark” and “National Inspection-Free Product” by Chinese officials. , “Casual Men’s Wear Color R&D Base” and many other awards, and has been the only representative casual men’s wear brand to release international fashion trends at China International Fashion Week for 10 consecutive years. In 2007, Edenbo ranked among the “Top 500 Asian Brands”. (March 27, 14:00)

Women’s clothing brands are colorful

Jeshi Elegant Cool

“Jie Shi” always shows itself in a pure but not chaotic, low-key but not ostentatious manner; its clear outline, concise appearance, meaningful details, interspersed black and white gray dots and lines, elegance and a touch of coolness; A key that combines Chinese and Western culture is used as the brand totem pattern, and opening up the angel in one’s heart is used as the brand’s spiritual meaning; it is inspired by absorbing and integrating the classic aesthetics of Eastern and Western cultures.The Academy of Fine Arts of Tsinghua University has always focused on cultivating students’ innovative spirit and ability. While strengthening professional basic teaching, it constantly broadens students’ knowledge and strives to improve students’ comprehensive quality; it pays attention to learning the excellent traditions of Chinese and foreign ethnic groups and folk arts; it also pays attention to Academic exchanges, paying attention to and researching the development trends of domestic and foreign art and art design disciplines; promoting a good academic style of rigorous scholarship, integrating theory with practice, and seeking truth from facts; emphasizing the service of design for life, the combination of design and craft production, art and science; cultivating students’ keen observation The ability to live and the awareness of contributing to the country’s economic and cultural construction; create an active academic atmosphere and a good educational environment. The Department of Dyeing, Weaving and Fashion Art Design of the Academy of Fine Arts of Tsinghua University emphasizes the integration of theory with practice, close ties with enterprises, a strong academic atmosphere, and frequent international exchanges. It has made important contributions to the economic construction of the motherland in terms of design creation and scientific research. (March 25, 18:00)

Beijing Institute of Fashion Technology, 1980s Dim Card Mother

“Think about the issues that the post-80s generation cares about, and do what the post-80s generation wants to do. It reflects our contemporary nature and the characteristics of the post-80s generation. We believe that the design produced in this way is sincere and can move people. ” said the 2019 graduates of Beifu.

The theme of the 2019 Beijing Institute of Fashion Technology Graduation Design Outstanding Works Exhibition is “Eighties Generation Card Mother”, which symbolizes the growth background and social symbols of a generation, and the creative ideas and free will that grow from the heart.

“Creativity integrates technology, and design inherits culture” is the teaching philosophy of Beijing Institute of Fashion Technology·School of Fashion Art and Engineering. Its goal is to cultivate innovative, high-quality, application-oriented professionals. Through the platform of China International Fashion Week, all walks of life can fully appreciate the unique achievements of the institute’s fashion art design, which also makes Beifu one of the important talent pools for Chinese clothing companies. (March 27, 10:30)

Zhejiang Sci-Tech University and SIMTLY purely create the future

Zhejiang Sci-Tech University School of Fashion and Zhejiang Dianhe Clothing Co., Ltd. made their first appearance at China International Fashion Week and jointly held a press conference for the 2019 graduates’ fashion design works. Zhejiang Sci-Tech University School of Fashion has distinctive educational characteristics and extensive social influence. Over the years, it has regarded cultivating innovative high-quality talents as its educational goal and established a system that combines art design and engineering technology, school teaching and social practice, and domestic teaching and international cooperation. Teaching model and curriculum system

SIMTLY pure brand under Zhejiang Dianhe Clothing Co., Ltd. is an artistic, healthy and comfortable women’s clothing brand. The products use natural fibers such as cotton, silk, linen, and wool as the main raw materials, and strive to be truly environmentally friendly and comfortable. (March 29, 13:30)

Central Academy of Fine Arts None & More

The Central Academy of Fine Arts School of Design Fashion Design Graduation Works Conference themed “No & More”, using fashion elements and individual concepts to well interpret the process of “from nothing to something, from something to more”. Emphasizing the process of artistic creation also gives students a very large space for artistic imagination.

The release and exhibition of “No&More” at Sanlitun VILLAG in 2019 reflects the outstanding brand style design capabilities, technical shaping control capabilities and artistic creation capabilities of China’s new generation of young designers. The launch also reflects the collaborative efforts of the Fashion and Photography majors of the School of Design.

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