Textile companies should build brands to cope with the crisis
Affected by the financial crisis, more than 50% of domestic textile companies are currently facing difficulties. At the “Revitalizing the Textile Industry – Development Strategy Seminar of Jiangsu Jianlu Group” held on the 22nd, relevant experts said that in the face of current difficulties, textile enterprises in our province should actively carry out brand building and not just be satisfied with being a low-profit company. manufacturer.
Jiangsu Jianlu Group is located in Suqian City and is one of the 50 largest fabric manufacturers in China. Last year, it achieved sales of 623 million yuan and profits and taxes of 55 million yuan.
Xie Ming, President of the Provincial Textile Federation, said at the forum that the textile industry is a traditional pillar industry. Last year, Jiangsu’s textile industry earned US$30.4 billion in foreign exchange from exports, a year-on-year increase of more than 10%. However, the financial crisis has had a huge impact on the textile industry. According to surveys More than 50% of domestic companies believe that this year will be difficult. She believes that to deal with this crisis, the textile industry in Jiangsu Province must speed up brand building, because most of the profits in the textile industry are occupied by brand operators, and manufacturing companies only get 15% of the meager profits. At present, the textile industry in Jiangsu Province Mostly just manufacturers.
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