From towel dominance to hundreds of flowers blooming, Lanxi Textile moves towards differentiated competition

From towel dominance to hundreds of flowers blooming, Lanxi Textile moves towards differentiated competition

Just over half a year after it was put into operation, Lanxi Tengma Textile Co., Ltd., an export-oriented enterprise, has achieved a foreign trade export value of US$2 million. Not long ago, it signed an export order of 80,000 meters of denim fabric with the American company Texmax. It is estimated that it can achieve annual export value this year. More than US$10 million. Zhang Cheng, general manager of the company, told reporters that this year the company will invest another 80 million yuan in technological transformation and introduce advanced equipment to develop high-end products.

Textile is unique in the local economic development of Lanxi. There are more than 1,300 large and small textile enterprises, and more than 130 enterprises above designated size. In the process of industrial transformation and upgrading, Lanxi City guides textile enterprises to follow the path of differentiated competition, increase investment in transformation, and improve product quality. Last year, Lanxi Industry invested 2.4 billion yuan, of which 50% was invested in the textile manufacturing industry. The high-precision textile equipment has brought about the diversification of textile products. The city’s textile enterprises have achieved a fundamental transformation from towels accounting for the majority to leading the development of white gray cloth, denim, fashion fabrics, etc.; they have also lengthened the industrial chain from spinning and weaving to form an industrial cluster supporting weaving, printing and dyeing, and ready-made garments, improving the enhance the competitiveness of the textile industry.

Practicing “internal strength” well is the basis for the formation of textile industry clusters. The original production equipment of Jinsuo Textile Company was mainly small rapier looms. Now the company has invested 120 million yuan in introducing a batch of imported “Bigial” brand large rapier looms, and the product quality has been significantly improved. The company has also expanded from the original production and export of denim to fabric processing, garment extension, etc., which has increased the added value of the product and enhanced the market competitiveness of the product. The company’s foreign trade exports last year reached US$32.4 million, ranking first in Lanxi City’s foreign trade exports. This year, it plans to export US$40 million, a year-on-year increase of 30%.

Actively explore markets, expand outreach, and enhance the radiation of industrial clusters. Lanxi Textile Industry took the lead in implementing the “going global” strategy and actively participated in trade negotiations at the Canton Fair and China Fair, allowing companies to directly open trade windows overseas to achieve market diversification.

Statistics show that there are 96 countries that have import and export trade relations with Lanxi Textile Industry, and there are nearly 50 textile companies with import and export performance. On the basis of consolidating the original market, Lanxi Huiming Jacquard Weaving Co., Ltd. has used the popular “starry sky” fashion fabrics in the international market to open up the markets of the United States, Russia and African countries. Through the rapid development of designs and varieties, the company has obtained “small batch, multi-color” orders from the international market, achieving rapid response of “one sample a day, reaching the market in three days”. In January this year, foreign trade exports bucked the trend and increased by 30% compared with the same period last year.

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