Beijing fashion brand companies eye the Russian market

Beijing fashion brand companies eye the Russian market

Liu Menghua, secretary-general of the Beijing Garment and Textile Industry Association, revealed at the “2019 Fashion Beijing-Snow Lotus Night” event that the “Going Out” activities of Beijing fashion brand companies are in preparation. Beijing’s own brand enterprises will go to Harbin to open up and expand the Northeast market and explore channels to extend to the Russian market; key enterprises will participate in the “2019 International Clothing and Apparel Fabrics Exhibition” held in Macau to conduct business negotiations and expand the Asian market.

Liu Menghua introduced that this year’s construction of Beijing’s “Fashion City” will focus on helping companies improve and promote their brands. The main activities include organizing companies to make collective appearances for Beijing fashion brand companies with the “Beijing Fashion City Theme Exhibition” as the content. 2019 China International Clothing and Accessories Expo; successfully organize the “Top Ten Fashion Brands in Beijing in 2019” selection event; organize the “2019 Spring Beijing International Fashion Brand Promotion Week” and other activities at the Dahongmen International Convention and Exhibition Center.

Recently, the “2019 Fashion Beijing-Snow Lotus Night” event organized by the Beijing Garment and Textile Industry Association and Zhongtu Animal Snow Lotus Co., Ltd. was held at the Kerry Center Hotel to promote the 2019 Beijing “Fashion Capital” construction series Open the curtain. At the press conference, Zhongtu Animal Snow Lotus Co., Ltd. revealed that through restructuring, the company has completed a fundamental transformation from a traditional processing and production enterprise to an international brand operator. Last year, sales of snow lotus in Beijing alone reached 150 million yuan; 600,000 pieces were exported, and sales exceeded 300 million yuan. This year, the Snow Lotus brand will be extended into three sub-brands, including cashmere, accessories and lifestyle fashion.

Since the release of the “Planning Outline to Promote the Development of Beijing’s Fashion Industry and Build a “Fashion City”, the annual “Fashion Beijing” event has become an important part of the construction of Beijing’s “Fashion City”. In the past five years, the construction of Beijing as a “fashion capital” has focused on design, branding, supporting facilities, and industrial development environment. In particular, the government, industry associations, and enterprises have attached great importance to shaping independent brands in the clothing industry. The most important position is to focus on cultivating competitive independent brands in this city.

According to Chang Qing, deputy director of the Municipal Industrial Promotion Bureau, taking clothing brand building as the focus of industrial development has always been the key to the construction of Beijing’s “fashion capital”. To this end, the city has adopted a series of relevant measures to promote industrial development: it has issued the “Measures to Strengthen the Construction of Beijing’s Industrial Brands”, rewards industrial enterprises that have obtained Chinese famous brands or well-known trademarks in China, and provided financial support to key projects of brand enterprises. ; Organize the annual “Top Ten Clothing Brands” selection activities and the “Top Ten Best-selling Brands” selection activities to increase the visibility of outstanding brands; provide intellectual support to enterprises and organize training for clothing enterprise managers and designers.

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