In the first quarter, the transaction volume increased by 3.56%. How did China Textile City achieve this?
Despite the current economic pressure, the transaction volume of China Textile City in the first quarter still increased compared with the same period last year. The reporter learned from the industrial and commercial department that the transaction volume of China Textile City in the first quarter was 8.131 billion yuan, a year-on-year increase of 3.56%; the transaction volume of Qianqing China Textile Raw Materials City was 7.194 billion yuan, a year-on-year increase of 6.72%.
According to the analysis of relevant people, there are many reasons for the rise in market turnover against the trend, and the effect of national policy support is one of them. Since the outbreak of the financial crisis, the state has introduced a series of policies and measures to support the development of the textile industry and has gradually put them in place, reducing the operating costs of market operators, especially textile foreign trade companies. In addition, the Textile City market has also been extremely responsive in shifting from focusing on export sales to focusing on the domestic market. In the China Textile City, Delong Shamet Textile Co., Ltd. has transformed and focused on domestic sales, focused on new product development, and increased R&D investment to 3% of sales revenue, ensuring high profits for its products, even from foreign fabric manufacturers. Some of the “cake” was snatched away from his hands. It is understood that domestic orders for some market operators have been scheduled to the second half of the year.
At the same time, the expansion of the downstream industrial chain and the research and development of new products have become new engines for market turnover growth. Since the end of last year, the newly established professional markets in the fields of clothing, home textiles, non-woven products and other products in the Textile City Market have grown, broadening the market’s industrial chain. In particular, the industrial and commercial departments are actively carrying out textile pattern registration and protection work in the market. Market operators generally invest funds to actively develop marketable new fabrics, so that new fabrics continue to emerge in the market, such as “protein fiber, soybean fiber, bamboo fiber”, etc. , has gradually become the flagship product of business operators. This year, such orders have gradually increased compared with the second half of last year.
In the “baptism” of the market, market operators have also changed their business philosophy, attaching great importance to designing their own products, sample production, paying attention to product research and development with independent property rights, and taking independent innovation as the main way to cultivate brands and develop markets. It has transformed from the original raw material sample marketing to brand marketing. Brand marketing has become a business direction to improve product competitiveness and added value.
However, the reporter also learned that although the market’s transaction volume increased to a certain extent year-on-year in the first quarter, the decline in foreign trade transactions in the market was still relatively obvious. In the fabric market of China Textile City, the original export orders to European and American countries have decreased significantly, and the single business transaction volume has also become smaller, and the price and quantity of textile exports are still declining. Exports have also shown a downward trend. Affected by major risks such as shrinking international demand and frequent exchange rate changes, a considerable proportion of foreign trade operators have turned to domestic trade. Due to concerns about market credit risks, both parties to the transaction are more cautious in doing business.
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