Industry leaders gathered in Puning to discuss opportunities for common progress in the underwear industry

On July 20, the Chaoshan Underwear Industry Development Exchange Conference specially planned by China Knitting Industry Association, Textile Industry Branch of China Council for the Promotion of International Trade and Puning Jielian Underwear Baba, “Peers Breaking the Trend, Solving the Trend and Leveraging the Trend” was held in Puning, Guangdong was successfully held.

Lin Yunfeng, President of China Knitting Industry Association, Qu Jing, Vice President and Secretary-General, Chang Qing, Vice President of Textile Industry Branch of China Council for the Promotion of International Trade, Wang Fenjuan, Vice Mayor of Puning Municipal People’s Government, Deputy Director of the Office of Puning Municipal People’s Government Dai Zhenzhou, Deputy Director of Puning Municipal Bureau of Industry and Information Technology Huang Shaobin, Puning Municipal Promoting Textile and Garment Industry Transformation and Upgrading Leading Group Office Yang Xiaoxi, General Manager of Shanghai Sanqiang Group Co., Ltd. Li Tianjian, Hu Wencheng, President of Shanghai Jinyi Intelligent Technology Co., Ltd., Liu Fengrong, Deputy Secretary-General of the Knitwear Branch of the National Textile Standardization Technical Committee, Yang Lifu, Commercial Director of the Fashion Industry Comprehensive Service Group, Jielian Underwear Baba CEO Rao Jie and other leaders and guests attended the event This exchange meeting attracted nearly a hundred colleagues from the underwear industry in Chaoshan area to participate in the event. The seats were full and the atmosphere was warm.

In her speech, Wang Fenjuan introduced that Puning is a famous “famous fast fashion clothing city” at home and abroad. The textile and clothing industry is large-scale, especially underwear, which accounts for half of Puning’s textile and clothing industry. In recent years, Puning City has regarded the textile and garment industry as a top priority for economic development, focusing on promoting the transformation and upgrading of the textile and garment industry, deeply exploring Puning’s “underwear” culture, and enhancing and expanding the brand effect and drive of “China’s Textile Industry Base City” capabilities to continuously promote the leap-forward development of Puning’s economy.

She said that Puning was recently recognized as a national foreign trade transformation and upgrading base for the underwear category, which further enhanced the influence and radiation of Puning’s regional brands. This Chaoshan underwear industry development exchange event is held in the hope of exploring new paths for highquality development in the manufacturing industry with industry leaders and experts, and enhancing information exchange between industries. , to promote the collaborative innovation and development of textile and clothing industrial clusters. It is hoped that the guests will actively participate in this event, make full use of this exchange meeting, integrate resources, in-depth cooperation, and promote the common development of the industry.

Lin Yunfeng said in his speech at this exchange meeting that China’s knitting industry covers underwear, T-shirts, socks, sweaters, knitted casual sportswear, knitted fabrics In the entire industry chain of categories such as knitting, there were 5,884 regulated enterprises in the knitting industry in 2020, with main business revenue of 570.799 billion yuan and knitted garment output of 12.980 billion pieces. The underwear industry is the main pillar industry of the knitting industry. Guangdong’s Chaoshan underwear cluster is one of the largest production bases in China’s underwear industry. Four of the eight underwear industry clusters are in Chaoshan. Among them, Liushadong Street in Puning City is named the “Famous Underwear Town in China” by the China Knitting Industry Association and plays a decisive role in the industry.

He said that the purpose of holding this exchange meeting was to provide market promotion information and platform assistance for Puning’s underwear industry, share the experience of well-known brands, convey cutting-edge trends, and create a “national foreign trade transformation and upgrading base (underwear)” for Puning. Promote the high-quality development of clusters and enterprises and provide professional support. It is hoped that Puning’s underwear industry will use this exchange meeting as a boost to further promote the transformation and upgrading of foreign trade in traditional advantageous industries, enhance regional brand influence and radiation, and make Puning’s underwear industry bigger and stronger.

This exchange meeting was hosted by Xu Guoqiang, deputy secretary-general of the China Knitting Industry Association. PH Value organizing committee, industry leaders representatives, fashion trends authoritative lecturers and other guests deeply shared and exchanged the business significance of efficient professional platforms, high-quality brand operation experience, and the latest information of the underwear industry , as well as the direction of industrial chain resource integration, discussed the internal and external environment facing the current development of the industry, and explored opportunities for common progress of the underwear industry.

Professional platform sharing

Chen Dan, deputy director of the Exhibition Department 5 of the Textile Industry Branch of China Council for the Promotion of International Trade, introduced PH Value, a professional knitting exhibition platform. After 14 years of intensive cultivation and combing of professional industry resources, China International Knitting Expo (PH Value) has become a professional industrial trade exhibition focusing on the field of knitted clothing/apparel products, with a database of over 500,000 professional buyers, covering the domestic market throughout the year-round purchasing season. Each year (Shanghai spring and summer, Shanghai autumn and winter, and the Greater Bay Area) receives nearly 100,000 professional buyers, nearly 70 on-site business activities at each exhibition, and nearly 30 forum release shows and other activities. It is regarded by industry companies as a rapid expansion of poaching. The best choice for deep market channels and efficient building of regional and corporate image, Puyuan, Haiyang, Qinghe, Dalang, Datang, Haining, Shanghai, Liaoyuan, Yiwu, Qingshan Lake, Shuiguo, Yanbu, Xiaolan Seventeen well-known domestic knitting industry clusters in , Jinjiang, Zhangcha, Guli and Huaibin all maintain close interaction with PH Value.

Leading Enterprises Discuss

Li Tianjian shared about “Three Guns’ Never-ending Road to Innovation”. In recent years, three gunsIt has promoted corporate transformation and upgrading mainly through measures such as channel expansion, new product creation, and digital empowerment. Open SHOPPINGMALL, community flagship stores and fashion department stores; embrace the new generation of consumer groups and publicity traffic through the “power of fashion” and “power of youth”; at the same time, increase the construction of overseas bases, actively build a multinational industry chain for self-operated business, and also through Cooperating with external resources to achieve AI power intervention design improvement and so on. By deeply connecting internal and external resources in the industrial chain and fully grasping market demand trends, Sangun, the leading brand, is still in its prime.

Hu Wencheng shared with “Social New Retail, Reconstructing People and Goods Yards”. He said that the current social new retail needs to reconstruct the people and goods market in four directions: thinking, products, stores, and brands. Specifically, thinking restructuring is reflected in developing products according to user needs, designing market demand models, and laying out development trend ecology; product restructuring should focus on the production of traffic-draining products, high-end products, and profit products; store restructuring should start from live broadcast, E-commerce, brick-and-mortar and other directions are laid out; brand reconstruction is carried out from three aspects: quality, appearance and product promotion.

Information authoritative guidance

Liu Fengrong introduced the quality status and standard development trends of knitted underwear products. She said that knitted underwear is one of the clothing varieties that attracts the most attention from consumers in the textile and apparel market. It is known as the “second skin of the human body.” The current era of blind consumption by consumers has gone, and rational consumption has become a habit. The popularity of underwear products Quality and comfort have become the main demands of consumers. If you want to win the long-term trust of consumers, “craftsmanship, quality manufacturing” and “emphasis on consumer experience” should be implemented.

The on-site expert consultants from the SET-Fashion Industry Comprehensive Service Group also brought in-depth explanations on “2022 Spring and Summer Underwear Industry Insights and Theme Trends”, and the on-site response was enthusiastic.

It is understood that the market size of China’s underwear industry has always maintained a high growth rate in recent years, and the industry growth space is still huge. At present, existing domestic underwear companies are mainly concentrated in southeastern coastal provinces such as Guangdong and the Yangtze River Delta. Puning has the advantage of the highest quality and complete industrial chain in the country. Its competitive advantages are very obvious, and its industrial scale and volume are second to none in the industry.

The Internet has indeed shortened the distance between end consumers and upstream manufacturers, but industrial procurement channels within the industry, especially underwear industry procurement, involve a series of non-verbal “tactile indicators” such as comfort and skin feel. , still need to maintain a certain degree of materialization and visualization. It also needs a breeze to bloom, especially driven by the “double cycle”, the domestic market cake is divided twice, and powerful clusters and enterprises such as Puning Underwear, which are “wine-flavored”, increasingly need to rely on professional industry platforms to efficiently , quickly reached the highlight moment in the industry, and PH Value is a breath of fresh air recognized by colleagues in the industry. Over the years, we have worked hand in hand to build on the past and forge ahead.

The successful holding of the Chaoshan Underwear Industry Development Exchange Conference of “Peers Breaking the Trend and Grasping the Trend” provided in-depth discussions in Puning on how to further enhance Puning’s underwear’s leading role in foreign trade transformation in the industry and promote the high-quality development of Puning’s underwear industry. They conducted exchanges and explored more futures and possibilities for knitting enterprise development and industrial optimization through the sharing of leading enterprises and new model leaders.

AAA

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