Shishi brand textile enterprises find a way to break through

Shishi brand textile enterprises find a way to break through

“What used to require two or three people can now be done by one person, and production capacity and quality have been greatly improved.” Mr. Zhou of New Silk Road Company told reporters. At the beginning of the year, the company introduced a new plate-making technology, which significantly reduced costs and improved production efficiency. Facing the severe economic situation, more than 40 key enterprises in Shishi City have innovated and developed more than 20 new technologies, and adopted mergers and expansion methods to find a way to break through.

With the support and encouragement of the Municipal Party Committee and Municipal Government, the backbone textile and garment enterprises in Shishi City have further enhanced their confidence in development, went all out to grasp production, tried every means to expand the market, turned crises into opportunities, took the lead in breaking through, and played a very important role among the enterprises in the city. A good example. “On the one hand, we focus on innovation, save costs and enhance brand competitiveness; on the other hand, we focus on market expansion and seek new profit points. This two-pronged approach is the magic weapon to deal with the current financial crisis.” In this regard, the relevant person in charge of the Municipal Textile and Garment Industry Association express.

“Standing still has no new way out. Mastering advanced technology and craftsmanship is equivalent to getting the golden key to the high-end market.” A person from Guanhong Company said. This year, the company invested in the introduction of advanced production machines and increased the number of production lines to six. It produces suit fabrics, down jacket fabrics, sports and leisure clothing fabrics, etc., with a complete range of varieties and promising sales across the country. Updating equipment, using new processes, shortening processes, strengthening management to promote efficiency, and enhancing brand competitiveness are powerful weapons for these more than 40 key companies to cope with the crisis. It is worth mentioning that since the second half of last year, they have innovated and developed more than 20 new technologies in just a few months in the design and production of textiles and clothing, and the production and finishing technology of fabric accessories, making “Lion” Brand-making clothing is more competitive. From this we can see the innovative spirit and courage of Shishi entrepreneurs to face difficulties. Therefore, it has become the consensus of many companies to “kill” a bloody road through technological transformation and innovation. “A large number of facts have proved that in response to the sudden economic cold wave, excellent brands once became the “winter jacket” of enterprises, and scientific research and innovation are the solid backing for the success of many brands.” said the person in charge of Baowei Company.

While focusing on technological transformation and innovation, these key enterprises are also doing everything possible to expand the market and expand product sales. While targeting the rural market in the Mainland, they focus on selling their products in medium and large professional markets in central cities such as Hubei, Henan and Hunan, and have established business contacts with more than 50 medium and large professional markets in the Mainland. There are also brand companies targeting northwestern cities such as Shaanxi and Gansu, looking for hypermarkets, opening specialty stores, and seeking partners, thereby broadening sales channels and getting off to a good start in market expansion this year. Sidiya Company has re-adjusted its sales network and changed the agency system to a direct sales system. On the one hand, it speeds up the operation of funds, on the other hand, it reduces the loss of intermediate profits and eliminates provinces with unhealthy performance. “If the sales network in the north is reorganized, profits will be increased by more than 30%,” said the person in charge of the company. Badao Shoes Company’s products are sold to South America, Eastern Europe and other countries. Since the second half of last year, the company has seized the opportunity of the collapse of some brand shoe companies in other provinces, cooperated with four foreign brand companies, developed and designed new products, and created a new path. “There are business opportunities in crises. When faced with an adverse situation, the key is to wait without relying, change your thinking, and respond flexibly. Opportunities will always favor those who dare to work hard and win!” The words of the person in charge of the company are quite enlightening.

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