“White Little T”, which has received tens of millions of financing, has made another big move, dark horse SORONA memory black pants to upgrade the user experience!
Can a simple white T-shirt become a hit? The men’s clothing brand “White Little T” has become a hit in just over a year since its debut. It quickly became popular and attracted countless fans for its minimalist style and high quality. At the same time, it received tens of millions of yuan in Series A financing in 2021.
Thumb White Little T is an IP T-shirt brand created by Thumb Wardrobe (Zhejiang) Clothing Technology Co., Ltd. The team creates strong fan-level relationships with users by creating IP content to obtain accurate user portraits and needs, and matches high-end supply chains in the shortest distance through the C2F model to provide users with extremely cost-effective business men’s wear products.
Behind the creation of popular models are hundreds of pattern reshaping, fabric upgrades, and process iterations… Recently, “White Little T”, adhering to “letting technology redefine clothing”, has worked harder on fabrics, aiming to ” The four dimensions of “good looks”, “high quality”, “high technology” and “high social attributes” solve the dressing pain points that male users are most concerned about such as simplicity, comfort and cost-effectiveness. “White Little T” and SORONA® Together, the white Xiao Twarp knitted trousers represented by plant-derived fiber SORONA® fabric made a stunning appearance and quickly became a dark horse in the market, once again breaking the rules and upgrading users. Experience!
”Little black pants with “memory””
White small T warp knitted pants, a pair of pants with memory!
SORONA®’s unique spring molecular structure gives the fabric a powerful “memory” function.
It can be relaxed and stretched at will, and the elasticity can accurately return to shape.
Enjoy a stress-free and comfortable life all day long!
“A new experience of non-sensory breathability”
SORONA® fabric also has moisture wicking function
The breathability of memory black pants is 1.5 times higher than that of ordinary pants.
It is soft and skin-friendly, breathable and comfortable
Plant-derived SORONA® fabric opens up more possibilities for fabric innovation!
Urban life experience!
“Original warp knitting technology”
The so-called warp knitting process means that the fabric is woven through an exclusive warp knitting process.
Mixing and interweaving plant-derived fibers with natural pure cotton,
Make the fabric structure more flexible and elastic,
Unique trousers knitting technique, supplemented by elastic waistband,
The elasticity of the whole trousers is not tight, making it easier to put on.
“Plant sources are healthier”
The core raw material of SORONA®, which is environmentally friendly, comes from plant sugar! Through plant sugar fermentation, 1,3-propanediol (PDO) that meets the production requirements of SORONA® (PTT) polymer is produced efficiently and with high quality. 37% of my products come from plant-based raw materials. Compared with nylon 6, my process reduces petroleum resource consumption by 37%, saves 30% of energy use, and reduces greenhouse gas emissions by 63%.
Derived from plants, “White Little T” black pants are more environmentally friendly and healthier!
SORONA®X “White T” memory black pants made of new plant-derived fiber
Exceeding consumer expectations again
Bring greater surprises to the market
Bringing you a more comfortable and healthier technological life experience!
Do you want to try its magic?
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