Bidding ranking shady revealed, Baidu apologizes in written statement

Bidding ranking shady revealed, Baidu apologizes in written statement

Baidu internal employees help create false medical information that harms users————

This newspaper reported that on November 15th and 16th, CCTV’s “News 30 Minutes” continuously reported on the shady story of the bidding ranking of the Chinese search engine “Baidu” and exposed some insiders. Employees helped make the fraud, which raised public questions about the fairness of its information and business ethics. Yesterday, Baidu issued an official response saying, “Some websites use PPC services to promote false medical information on their websites. This is caused by Baidu’s poor management of the sales operation system and has a negative impact on the feelings of the majority of Baidu users and other PPC customers.” Baidu sincerely apologizes for the harm caused.”

According to CCTV reports, in the program broadcast on November 15, CCTV reporters entered the keyword “tumor” to search, and the ranked website was called “China Anti-Cancer Network” , its home page recommends a professor named Bai Xihe, who has multiple titles such as chief expert on cancer and senior professor of the China Academy of Chinese Medical Sciences, and special invited professor of the Cancer Professional Committee of the Chinese Medical Association. After verification, Tian Yi, secretary to the president of the China Academy of Chinese Medical Sciences, said that the academy has never had a “chief tumor expert”; Cui Xinsheng, the organization and management department of the Chinese Medical Association, said that the association also does not have such a “specially invited professor.”

On November 16, according to CCTV reports, CCTV reporters contacted the Customer Development C5 Department of Baidu Online Network Technology Beijing Co., Ltd. in the name of “wanting to bid.” Individual Baidu staff Not only is there no strict review of pharmaceutical advertisements, it even helps them get through.

Yesterday at 20:30, someone from Baidu sent a written statement to this newspaper saying, “After CCTV’s “News 30 Minutes” column exposed problems in Baidu’s bidding ranking results, We immediately took the relevant information offline. Some websites use bidding ranking services to promote false medical information on their websites. Baidu has conducted a special review of this and will cooperate with relevant national departments to crack down on all types of false medical information on the Internet. Clean up and rectify. Due to the proliferation of false information about selling medicines on the Internet and rampant online fraud, Baidu reminds users to be wary of any false information that uses the Internet to sell medicines.”

Baidu people also said that during Baidu’s eight-year growth process, it paid too much attention to technology and research and development, but lacked strict management and systematic investment in sales operations. This was a deep reflection.

Information source: http://tech.qq.com/a/20191118/000125.htm

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