Sewing machine industry: “Divide” to get the past, “unify” to get the future
Editor’s note: In 2008, China’s sewing equipment industry was in hibernation. Rather than saying it was a long-term market trough, it was also a fission; in a harsh market environment, the fittest will survive, and the fittest will survive. The one who comes down is the winner, and the one who firmly grasps the market and profits is the king. All we can see now is devastation, and most companies are at a loss as to what to do. Where is the development direction of the sewing industry? Industry experts point out that the result of high competition is the completion of the integration of the complete industrial chain. Enterprises must keep up with the pace of industrial chain integration to remain invincible.
Industrial chain integration is a systematic project, but just like life is composed of cells, industrial chain integration can also be broken down into several links. So how exactly is the sewing industry divided? What kind of territory fission will there be in the future? Let us analyze each link of the sewing equipment industry chain one by one, as well as the focus and development trends, with the purpose of helping companies better grasp the integration of the industry chain.
As the head of the industrial chain, the R&D chain is an outlining link that determines the health level and development ranking of the entire industry. At present, although the technology development system of my country’s sewing machinery industry has received certain attention and standardization, its shortcomings are still very obvious: first, the R&D work lacks planning and is not very predictable; secondly, the R&D process is not standardized, which affects the development cycle and cost. Control of risks and other aspects needs to be strengthened. Thirdly, the mechanism lacks scientificity, the input-output ratio of R&D funds is low, etc.
[Focus]: Innovation. It goes without saying that the focus of R&D is innovation. In the past few years, the industry has developed at a rapid pace, and there has even been a “blowout” phenomenon like the information industry that some people expected. During that period, most companies failed to properly handle the relationship between rational innovation and rapid development, and most of the sought-after innovative ideas became empty talk. The current trough period is a perfect time to focus on innovation.
[Trend]: Outsourcing. Because companies place too much emphasis on “just-in-time”, research units in our industry frequently produce “one-stop-shop” products with short deadlines and ignore strategic planning. Based on this phenomenon, R&D centers are moved out of the country and consolidated to concentrate the dispersed R&D efforts of the company. , is really a coup and also the future trend. Integrate the current strong R&D forces of different departments and enterprises as soon as possible, and string these scattered “pearls” into gorgeous necklaces to form a complete and efficient R&D chain. Here, industry veteran Lei Jie once pointed out that due to industrial rules, sewing machine research and development needs to be patient and start from basic research.
[Current status score of this chain]: ★★
Supply chain: It is mainly a matter of cooperation between complete machine manufacturers and parts and components companies. Complete machine manufacturers are facing severe challenges, and upstream parts and components companies also feel that there is a lot of confusion. Parts companies have turned to other areas to seek development. In early 2008, the China Sewing Machinery Association Parts and Components Professional Committee successively established needle plate and shaft professional groups, with the purpose of forming a communication and coordination mechanism among enterprises with similar structures and high homogeneity.
[Focus]: Control. How do complete machine manufacturers control the procurement and supply of parts and components and coordinate their relationships with parts manufacturers? This is the key to the problem and the entry point to resolve the relationship between the two. Ruan Jixiang, President of Jack Group, made a perfect statement at this year’s Jack supplier annual meeting: “The development of parts companies and complete machine companies are integrated. The improvement of the quality level of sewing machines depends on the improvement of parts manufacturing levels. Any good company Products require supporting parts to reach the same technical level, which puts forward higher requirements for parts suppliers in terms of quality, technological innovation, etc. In addition, complete machine companies also have the responsibility to help parts companies develop collaboratively and provide zero Parts companies provide technical and other support.” Therefore, working together and achieving win-win cooperation should indeed become the creed of cooperation between complete machine manufacturers and parts companies and continue to be extended.
[Trend]: Electionization. Ruan Jixiang said at the strategic supplier meeting that the focus of future work will be on standardizing its own supplier system, establishing a credit evaluation mechanism and a strategic cooperation mechanism for parts companies, improving the construction of the upstream industrial chain, and promoting the improvement of industry order. From this we can gain insight that the development trend of the supply chain will gradually become more election-oriented. Like the general election, powerful parts manufacturers will strive to win cooperation opportunities for complete machine manufacturers, and such cooperation will gradually upgrade to a deep-seated strategic cooperation to make the supply chain itself more complete and healthier.
[Current status score of this chain]: ★★★★
The production chain mainly targets the production links of the complete machine factory. In short, it refers to the realization of zero defects in manufacturing, zero inventory of materials and a high degree of automation in the process during the enterprise’s production process. This is crucial to the improvement of the enterprise.
[Focus]: Detection ability. It is a necessary means to ensure quality. In many industries, unqualified products that are tested at any time during the production, acceptance, and sales processes must not be sold on the market. The machinery industry only needs to work hard in the workshop and strive to control the quality of each process, paying special attention to the results of post-testing. Focusing on this, our product quality��It will naturally improve.
【Trend】: Specialization. In terms of quality, domestic sewing machines cannot be compared with foreign sewing machines. Brands from Japan, Germany and other countries only use 30% of the number of sewing machines, but take away 70% of the market share. In terms of production, domestic sewing machines have high output, but The production efficiency is lower than that of foreign countries, and the added value of products is low, resulting in product profits that are far lower than those of foreign companies. Therefore, if enterprises want to pursue sustainable development, face various pressures from the market, and revitalize the national manufacturing industry, they must find ways to change production management methods. Specialized production is the only way out.
[Current status score of this chain]: ★★★
Sales chain: As the name suggests, products are purchased into the hands of consumers and accounts receivable are collected. Create a fast capital chain circulation channel, but in the industry’s inherent sales channels, there is a very real problem that the payment circulation speed is too slow, and it is difficult for equipment manufacturers to collect payment in a timely and rapid manner. This has invisibly affected sewing machine companies. The impact of capital utilization efficiency on enterprise production and operation is self-evident.
[Focus]: Liquidity. In the sales chain, the thorny issue is the withdrawal of funds. This is a common problem among Chinese enterprises. It is by no means a problem in a certain industry or a certain region. Its many deep-rooted reasons will not be described here. Here we should learn from those companies with healthy capital chains and timely receipt of accounts receivable. As a well-known motor company in the industry, the person in charge of Shanghai Baumax Company once said that adhering to the bottom line, reducing initial funds, and eliminating customers with poor credit at all costs are the basic measures to rectify the debt chain.
[Trend]: Inheritance. Dealers support half of our industry. This agency phenomenon is caused by the laws of the industry and will become the mainstream in the future, rather than a phased product. Chen Jin, general manager of Beijing Chongji Brothers Sewing Equipment Co., Ltd., summarized this: “In addition to the certain gap between the sewing machine companies’ own strength and brand recognition and the sewing machine companies, dealers have stable and good customer base resources, professional Its pre-sales, in-sales and after-sales service capabilities, good quality assurance system, and flexible market price settlement system are enough to establish dealers’ strong mainstream position in the sewing machinery market.” Therefore, it is the general trend to continue to use the agency system.
[Current status score of this chain]: ★★★★
Terminal chain: Simply understood, it is the end point of the product or service. It is the direct user of the product, not the buyer of the product, that is, the garment factory. End customers really need this product and have high product requirements, so generally machine manufacturers will pay more attention to the opinions of end users.
[Focus]: word-of-mouth power. As mentioned above, general machine manufacturers attach great importance to the reputation of the terminal. Whether the machine is easy to use, whether the maintenance is timely, whether the parts are matched well, including whether the training is up to date, the word-of-mouth communication effect is very powerful. Enterprises can also learn from clothing. Obtaining fresh survey data from the factory’s sewing workers and mechanics can be said to be helpful in one fell swoop.
【Trend】: transformation. We are a major sewing machine manufacturing country, and our customers should be everywhere. This is the trend of terminalization. Now that we have established a firm foothold in several countries in Southeast Asia and Africa, the market we will explore will be even broader in the future. The Indian boom in early 2008 and the Indian gold rush of many companies since then have given us a lot of confidence. Zhuji’s Lejia Embroidery Machine Factory has gained a lot from exporting machines to India. Mr. Lu said that it is they who have secured these orders from India. The key to a significant increase in output value.
[Current status score of this chain]: ★★
As the end of the entire industry chain, the service chain is not the end, but another beginning. Good service will retain the long-term trust of customers for the enterprise and win more customers. customers, and will also get more development suggestions from customers.
[Focus]: Time effectiveness. Just imagine, when a garment factory is rushing to make orders day and night, the machine suddenly breaks down, and the sewing equipment or the maintenance personnel sent by the agent have not arrived. Not only the garment factory will suffer losses, but the reputation of the sewing company will also plummet. Therefore, timely and effective service is crucial. It does not require any gimmicks. Being able to arrive at the time when customers need it and solving problems satisfactorily is effective service. With such service coupled with excellent products, I believe no customer is willing to refuse.
[Trend]: Expansion. Under the new situation, detailed and humanized services are the future development trend of after-sales services. The final objects of operation of mechanical products are people, so humanized care and respect, humanized needs and satisfaction are the entry points of services. In this regard, the domestic sewing equipment industry needs to actively learn from the after-sales system experience of other industries and sister companies, especially Taiwanese companies, and improve it based on the characteristics of this industry. The connotation and extension of service links are constantly expanding and upgrading.
[Current status score of this chain]: ★★★
Competition itself is a sign of development. The more intense the competition, it means that an industry is becoming more and more mature. The result of competition will inevitably form a complete industrial chain. When connecting with upstream and downstream industries, what we provide is a complete and healthy industrial chain, which will have a certain promotion effect on the development of the entire clothing industry and machinery industry. Of course, industry chain integration is a complex system project, and how to integrate it depends more on the creative practice of industry experts and entrepreneurs. We’re just throwing ideas out there.
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AAAIn the traditional engineering, how to integrate more depends on the creative practice of industry experts and entrepreneurs. We’re just throwing ideas out there.
AASDFWERTEYRHF
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.
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