Search engine optimization (SEO) copywriting requirements and techniques
Search engine optimizers should understand the importance and impact of copywriting on SEO, but most website editors are still very few who can actually tamper with the content themselves, and most of them do it through You can enrich website content by reprinting content or pseudo-original content. Today I will talk about some of my understanding and requirements for copywriting. (The content is relatively rough, and there may be typos, so don’t read it if you are an experienced reader)
1. The importance of copywriting to search engine optimization
Before optimizing the website, the content is very critical. Before the website is optimized, it must first conduct keyword analysis, and then consider how to deploy keywords. In fact, more often than not, it is Pay attention to content planning, so a large number of keywords require a large amount of content when deploying. The text of the website is an important way for search engines to understand the theme of the website, so copywriting becomes particularly important!
2. What should be paid attention to when writing copywriting for SEO
There are some issues that we should pay attention to when writing articles. For example, when we tamper with the content of an article about “Psychological Counselor Training Course”, the title of the article should first include “Psychological Counselor Training Course” “keyword, because we are writing around this content, the weight of the article title is high, so the article title must contain this keyword, followed by it appearing in the paragraphs and subtitles of the article and in the article, search engines The content of the middle paragraph of the article is more important, because search engines generally think that the content of the article paragraph is the main part of the article, so we should pay attention to the writing of the paragraph when writing copy (actually many times when we reprint articles, we make pseudo-originals. By modifying the content of the paragraph), so the keyword “psychological counselor training course” must be included in the paragraph, and this keyword should be appropriately highlighted in the article, but do not deliberately pile it up, but express the keyword naturally, especially in the article Keywords appear in the subtitle, because we usually bold the text of the subtitle, and search engines can analyze the bold text in the article and consider it to be more important.
But when we write around keywords, we must not only consider the location and deployment of keywords, but more importantly, we must consider the readability of the article, while optimizing the text content. Don’t ignore users for the sake of SEO (after all, you are writing for personal reading), try to make the article more readable, and provide high-quality content to search engines and visitors is the truth of SEO. In addition, when writing copywriting, we must consider the user experience method and link important text content to the corresponding pages, which is more convenient for readers’ experience and is conducive to SEOBaidu Optimization’s website internal linking requirements guide visitors to enter a specific page through the keywords that appear in the article, and allow search engines to understand the meaning of the page you are linking through the link anchor text to achieve our goal Ultimately, what matters when writing an article is the purpose (conversion rate). QQ:314409658 For example, when writing for the keyword “psychological counselor training”, we need to link to our specific training or consultation page when keywords such as “psychological counselor training” appear in the article to increase the conversion rate. This is What needs to be considered when writing SEO copywriting.
SEO is a long-term execution process that requires the cooperation of the entire team. It is indeed the details that determine success or failure. Editors have a very important influence in the execution process of SEO. Good content can, on the one hand, improve the performance of SEO. Search recognizes the website content, and on the other hand guides visitors through rich content, ultimately achieving the purpose of increasing the conversion rate.
3. Copywriters need to consider several issues when writing
1. Who should the content you write be shown to?
2. What content are you writing and what are the surrounding keywords?
3. What keywords do users search for when looking for relevant content through search engines?
4. Can users learn about other related content through my article (links in the article guide visitors)?
IV. SEO copywriting requirements:
1. The article title contains keywords
2. The article paragraph contains keywords
3. The subtitle of the article contains keywords (bold)
4. Writing around keywords is readable and guiding
Maybe the editors will scold me when they see this article, but you have to remember one sentence, which is “it is better to lack than to overflow”. I would rather we have less content than update nothing. meaning content.
Add a paragraph: The way to write keywords in the article must be based on the content of the article, accurately extract the keywords, and focus on the core of the article.��Write keywords. Many CMS systems have TAG tags. We need to enter the TAG page when entering articles. Try to enter two related articles into the same TAG to facilitate the display of related articles. This can increase the PV volume of the web page and provide users with the same page. The page displays more relevant content. The red text in the article is the core keyword of the article. I hope this article can be helpful to you!
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