The impact of website 404 error page on SEO effect
When some pages on your website are revised or old pages are deleted, the search engine returns a 404 error code when accessing the page. In fact, this is normal, but some webmasters do not want to lose these invalid pages. However, you choose to customize the processing method of 404 error page and guide the traffic to the homepage or other internal pages of the website. Although this way, some traffic is saved, but at this time, the search engine will delete certain parts of your website. The weight of some keywords has been reduced, and the inclusion of the page has also been significantly reduced. I encountered such a situation at the time. Later, I canceled the custom 404 error, the keyword ranking was restored, and the inclusion was normal. Therefore, it is recommended not to do SEO. Customized 404 errors. You can check out Chizhou Talent Network’s 404 writing method. I personally think it’s good. His 404 was edited. Yes, obviously Baidu likes it very much. You can take a look. Now it is Baidu position
Let’s talk about the principle: because when these 404 error pages are accessed through search engines, the code returned to the search engine is a 404 status code, but after customization, for example, it becomes a 200 status code. Then search engines will think that these non-existent pages actually exist. When a large number of wrong URLs are detected by search engines as 200 status codes, they will be considered by search engines as existing web pages, and they are a large number of duplicate web pages. It is normal to be downgraded or included in this way, so if you want to customize it, please make sure the status code you define is the 404 status code.
AAJYUIYFHGE
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.
AA
