Canton Fair textile and clothing orders halved, companies expand potential customers and create a better future
“The current troublesome problem is that there are relatively few customers. American customers are basically invisible, and the number of customers placing orders or reaching intentions has dropped significantly.” Today is the day after the third phase of the 104th Canton Fair. At this point, the exhibition time of the Canton Fair has officially ended. .
Yesterday, we learned from the Foshan Foreign Trade and Economic Cooperation Bureau that the third phase of the Canton Fair mainly focused on clothing, textiles, luggage and other products. There were more than 40 companies in Foshan participating in the exhibition. Due to the significant reduction in the number of foreign businessmen coming to purchase at this exhibition, the “harvest” of exhibitors has also been greatly reduced. Compared with previous years, many textile and clothing exhibitors have received at least half less orders. Some companies even said that ” I can’t even make back the exhibition fees.”
Buyers reduce orders and shrink significantly
The third phase of the 104th Canton Fair will be held from November 2 to 6. The products exhibited include clothing, clothing accessories and accessories, Mainly textile raw materials, fabrics and bags. The reporter learned from the Foshan Foreign Trade and Economic Cooperation Bureau that more than 40 companies in Foshan, including Foshan Textile Import and Export Company and Daifuni Home Decoration Co., Ltd., participated in the third phase of the exhibition.
Although the number of participating companies and booths has increased compared with previous years, the “harvest” of the Foshan exhibition group this time was not satisfactory. “This is the fourth time we have participated in the exhibition, and this time it is a weak one,” said Ms. Lin, the manager of Daifuni Home Furnishings Co., Ltd. in charge of the exhibition. The number of merchants at this exhibition has significantly decreased, and American merchants have basically disappeared. ” Currently, only 8 companies have reached agreement, which is more than half the number before.”
Most of the more than ten exhibitors reported that the orders they have received so far can initially reach customers, which is nearly half less than the number. Mr. Lu, the person in charge of Heng’an Weaving Factory, revealed that the exhibitors at this exhibition are hotel supplies. No formal orders have been placed yet, and only a few have reached intentions. “This is not a problem of a single company or Foshan, but of the entire industry.”
Enterprises participating in exhibitions pay more attention to potential customers
Last month, in order to encourage the export of traditional intensive products, the national financial department and taxation department increased the export tax rebates for textiles, clothing and other products. and clothing products increased.
“After the tax rebate is increased, the profit margin is relatively large,” said Ms. Lin, the exhibition manager of Daifuni. However, it is now near the end of the year. In order to complete this year’s order volume, some exhibiting companies are lowering prices with each other during the exhibition. “Not only are there fewer customers, but we also have to compete with our peers on price, which is quite stressful.”
Although the orders received by exhibitors have shrunk significantly, some companies said that getting orders is only one of the purposes of participating in the exhibition. The bigger purpose is to understand the market demand during the exhibition process, and to meet and establish relationships with merchants face to face. Lay the foundation for future formal transactions. “In the past, orders placed at the exhibition site accounted for only a small part of the transactions. We pay more attention to potential customers in the future,” said Mr. Lu from Hengan Weaving Factory. AAASE3RETRUY7I8OFG
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