“Textile Light” promotional event for key technological achievements in digitalization of the apparel industry was held in Hangzhou
On July 29, the “Textile Light” Science and Technology Education Foundation co-sponsored by the China National Garment Association, the Science and Technology Development Department of the China Textile Industry Federation and the Textile Light Science and Technology Education Foundation “Light” promotion event for key technological achievements in digitalization of the apparel industry was held in Hangzhou, Zhejiang Province. The meeting discussed scientific and technological achievements such as digital marketing, smart wearables, three-dimensional simulation, flexible production, and digital supply chain.
” Wen Lisheng, professor of Donghua University and senior consultant of China Fashion Science and Technology Innovation Research Institute, Liu Zhengan, deputy director of China Fashion Science and Technology Innovation Research Institute, Han Jie, vice president of Zhejiang E-Commerce Promotion Association and other leaders, as well as clothing companies and scientific research institutions from all over the country More than 200 representatives from , professional colleges and universities attended the meeting.
The meeting was held by Du Yan, deputy secretary-general and director of the Science and Technology Department of the China National Garment Association, deputy director of the China Garment Science and Technology Innovation Research Institute, and deputy director of the China GarmentIntelligent Manufacturing Alliance Work Office. Hosted by Bing.
Ye Zhimin said in his speech that this conference is the third exchange and promotion event for textile scientific and technological achievements funded by the Textile Light Foundation this year, and it is also the 59th public welfare scientific and technological achievements for the entire industry since 2010. Exchange and promotion meeting. The purpose is to strengthen the supporting role of technological innovation in the transformation and upgrading development of the apparel industry, and to build an innovative ecosystem for the apparel industry. Systematic summary It also promotes and recommends the current advanced, scientific, practical and effective new clothing technology achievements to the entire industry, and promotes the industrial application of innovative achievements.
After introducing the history of the Textile Light Technology Education Foundation, Ye Zhimin said that as an industry public welfare platform, the funds used for public welfare activities come from donations from enterprises and individuals in the textile and garment industry. Since 2008, , more than 200 companies and entrepreneurs have donated to the foundation, including the China National Garment Association and many clothing companies. The foundation has received a total of more than 200 million yuan in donations and more than 100 million yuan in public welfare expenditures. These funds have provided industry technology Educational development plays an important role, which is a concrete manifestation of corporate social responsibility. He hopes to exchange and share the application results of digitalintelligent technology within the garment industry. He hopes that more companies can get inspiration and learn from the digital and intelligent transformation and development, and continuously improve their intelligence. production level.
At the meeting, the Textile Light Science and Technology Education Foundation issued the “Textile Light” donation certificate to the donor, China Fashion Science and Technology Innovation Research Institute.
During the keynote speech session, Wen Lisheng, a professor at Donghua University and deputy leader of the expert group of the China Garment Intelligent Manufacturing Alliance, gave a report on “Building Intelligent Garment Manufacturing with Few or Unmanned People”. He said that with the decline in the birth rate and the reduction of the labor force, the shortage of people is a crisis faced by the manufacturing industry. Therefore, the task of the Garment Intelligent Manufacturing Alliance in the “14th Five-Year Plan” is to build few or unmanned clothing manufacturing production lines, workshops and factories. . “Machine substitution” is a good way to deal with the reduction of labor force. From 2011 to 2019, the garment industry has realized the automation of single and unit machines in garment processing. Although productivity has increased, However, the number of workers has not decreased much, especially in the sewing process. Therefore, in the next stage, “machine substitution” should be extended to “robot substitution”.
Wen Lisheng focused on the development history, technical characteristics and development direction of sewing robots. He said that it is not far away to realize intelligent manufacturing of clothing processing with few or no people.
During the results promotion session, six experts gave speeches on the application of digitalization in the clothing field.
Achievements 1: Digital marketing solutions to the transformation of the apparel industry
Han Jie, Vice President of Zhejiang E-Commerce Promotion Association
Project Introduction: In the wave of development of informatization, digitalization and globalization, the traditional clothing industry is facing huge challenges of transformation and upgrading. Enterprises should use digital media channels to make specific breakthroughs and seek innovative development. This project combines the different consumption habits and cultures of each target market to customize a localized digital marketing transformation plan. In the early stage, brand strategic planning will be carried out through market research, product analysis, competitive product analysis, brand positioning, marketing planning, etc.; in the mid-term, based on research and planning, we will continue to implement brand-specific website construction and operation, localized content shaping, and multi-channel marketing matrix Construction, social media operation, online and offline distribution management and other multi-dimensional brand operation content; during the duration, based on actual data performance, we will better understand overseas user portraits, market demand and user distribution, and better provide real data support for corporate brand marketing . Ultimately, it helps service companies complete their transformation and achieve marketing effectiveness that combines product and effect.
Achievements 2: Perceptual quantitative design communication and decision-making system for clothing styles
Founder of Shanghai Luting Enterprise Management Consulting Co., Ltd.Omni-channel mid-end solution for the apparel industry driven by word
Zhang Jie, Marketing Director of Guangdong Zhihua Software Technology Co., Ltd.
Project introduction: The supply chain section of this project establishes a management and control process from design to pattern room to sample clothing, effectively reducing the cost of sample clothing; focusing on production and cost calculations, procurement management, production plan follow-up, etc. Effective management of control, thereby reducing production and manufacturing costs and improving the company’s overall agile supply chain capabilities. The retail section is equipped with mobile APP, ECe-commerce, WMS warehousing and other solutions to provide enterprises with file management, demand management, business management, cargo control management, warehouse management, A series of comprehensive management services such as financial management and VIP management solve the problems of enterprise standard interface release and data exchange, improve the uniformity and accuracy of orders and inventory management of multi-platforms, multi-stores, online and offline omni-channels, and greatly reduce the cost of internal costs. The project has been updated for 3 generations. The solution covers 6 major sectors including supply chain, new retail, and omni-channel. It has obtained 7 software copyrights and has served 1,000+ customers including Yaying, Elise, Ribo, Anair, etc. In large and medium-sized apparel companies, 30,000+ apparel stores are currently using the Zhihua system, with as many as 10,000,000+ users.
After the meeting, all representatives visited the China Fashion Science and Technology Innovation Research Institute, as well as Eveli and other clothing companies that have settled in Yishang Town.
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