The former Olympic sponsor brand has flooded the Internet. Can the “plum blossom” bloom again?
Since the opening of the Tokyo Olympics, the events in various major sports have been dizzying and have frequently dominated the hot search list on Weibo. In the popular comments, the stills of actor Wu Jing were changed into different emoticons by netizens. The word “China” on the chest of the sportswear he wore was perfectly embedded in words of cheers or cheers for the Chinese team.
In fact, Wu Jing’s emoticons had become popular on the Internet earlier, but they became more widely spread during this Olympics, and even CCTV’s official account joined in the fun. Due to his frequent appearances, Wu Jing was called “the busiest person outside the Olympic Games” by netizens.
Wu Jing and the green sportswear he is wearing are so popular that they can be said to complement each other. Wu Jing, a martial arts athlete who has played many military roles and participated in various public welfare and legal activities, is full of positive energy and popular with the public. And this sportswear with the word “China” printed on it not only comes with a retro filter, but also can catch all the audiences from the “post-70s” to the “post-00s” in the current era of the rise of “national trend”. As the Olympic schedule progresses, many netizens express “I really want to buy one of his sportswear” after seeing different Wu Jing emoticons every day.
So netizens started looking for this sportswear all over the Internet, but they got stuck at the step of determining the brand. Li Ning and Hongxing Erke have similar models. Among them, the similar model of Hongxing Erke was mistakenly thought by netizens to be “Hongxing Erke’s most expensive item” after the brand recently exploded on the Internet. Careful netizens discovered the Plum Blossom brand trademark when examining the full-body stills of the clothes worn by Wu Jing, but upon further searching, they discovered that the word “China” on the sales price of the Plum Blossom brand was slightly different from that in the stills, while another brand of Sanzhimeihua The brand name is even closer, and the same product was once sold out. Netizens who have been searching for it have reached this point and are still unsure. They still need to ask on the official Weibo and stores of different brands whether the original version is the same.
Netizens who finally got a positive reply from Meihua brand customer service said that they support genuine products, but they still need to be aware of copyright and pay attention to brand promotion. As of today, Meihua Brand’s official Weibo has only more than 5,000 fans, and the most recent Weibo was posted in 2014. The official Weibo of Sanzhi Plum Blossom Brand clearly has a sense of hot topics. It released a video on July 28, which explained that San Zhi Plum Blossom was once the general agent of Plum Blossom Brand on the Internet. After the Plum Blossom Brand trademark was acquired in 2015, it could not continue to act as an agent. So, Founded the Sanzhi Plum Blossom brand. The “old” Meihua brand sportswear used for comparison is the real Wu Jing’s same style.
From its debut at the 26th World Table Tennis Championships in 1971 to its debut at the Los Angeles Olympics in 1984, Meihua, a national brand, has had a very glorious peak. But in this Olympics, it has returned to the Olympics in another form and with a spiritual guidance attitude. At a time when domestic brands are joining the “national trend” one after another, it is no longer difficult to “get out of the circle” for a while, and selling feelings is no longer a long-term solution. How to retain consumers after a wave of craze is the key to whether the plum blossoms can bloom again.
AAA
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