2021 China’s clothing customization industry 9.9 Customization Week starts
On the morning of September 1, the 2021 China Garment Industry 9.9 Customization Week Launch Day event was officially held. Since then, the nine-day 9.9 Customization Week Clothing Customization Carnival Experience Week event has been officially launched. It is reported that retail and supply chain companies participating in this customization week will use various mass media communication methods and customized preferential promotion policies to widely publicize clothing customization culture and services, ignite consumers’ enthusiasm for purchasing customized clothing products, and promote clothing customization consumption. The model is further integrated into mass consumption habits.
The launch day activities of “9.9 Customization Week” were mainly conducted in the form of online meetings, and the meeting was broadcast live through an online live broadcast platform. This event was hosted by Zhao Yabin, deputy secretary-general of the China National Garment Association and secretary-general of the Customization Professional Committee.
Chen Dapeng, Vice President of the China Textile Industry Federation and President of the China Garment Association, Yang Jinchun, Executive Vice President of the China Garment Association and Director of the Customization Professional Committee, Customization of the China Garment Association Xie Wenjing, deputy secretary-general of the professional committee, and some business representatives were present, and nearly two hundred business representatives participated in the meeting online.
Chen Dapeng said in his speech that the current development momentum of the clothing customization industry is strong. The China National Garment Association takes this opportunity to create a quality shopping festival for the customization industry to directly face the market and connect consumers. First, it can promote clothing customization more deeply in the market. culture; second, it can strengthen communication between customization enterprises and consumers; third, it promotes collaborative innovation between the upstream and downstream of the clothing customization industry chain. Clothing customization is a change in the manufacturing scope of the industry based on digital technology, and it is also a change in enterprises based on consumption changes and business models. Its core is that the digital transformation of enterprises relies on technological empowerment and industrial chain collaboration to be more direct-to-consumer, closer to new consumer trends and demands, and to provide consumers with more suitable products and sophisticated services in a more direct way. At the same time, clothing customization companies are also at the forefront of innovation and development in the industry. On the one hand, large-scale personalized customization of clothing meets consumers’ yearning and needs for a better life, and on the other hand, it also promotes changes in the industrial ecology in the new development period. It represents the new form and direction of the entire industry’s development in the digital economy era. Now, the industry is in an era of great change, and companies are also facing difficulties caused by economic downward pressure. However, the clothing industry is a basic consumer industry and an industry that creates a better life. As long as we focus closely on consumption reform, put consumers at the center, seize technological progress, accelerate digital transformation, continue to innovate, and continuously improve cultural creativity, then the clothing industry, especially the customization industry, will have huge room for development. 9.9 Customization Week is a joint action by the industry to collaborate with outstanding customization companies to go deep into the market. Finally, I wish you all can gain something during the event!
Yang Jinchun gave a detailed explanation of the overall situation of the 9.9 Customization Week and a concise explanation of the later goals. Since the launch of the 9.9 Customization Week initiative in January 2021, the Customization Professional Committee of the China Garment Association, as the initiating unit, has done a lot of work to promote the activities and recruit customization companies to participate. A press conference was held during the CHIC2021 Spring Exhibition on March 17 to expose the event through dozens of media, and three organizing committee meetings were organized to discuss and improve the event planning plan for participating companies. Since late June, the list of participating companies has been continuously updated and announced, and The China National Garment Association’s official WeChat account and the China Apparel WeChat public account conducted a series of reports on the product activities planned by 22 retail companies and 10 supply chain companies for the 9.9 Customization Week. President Yang expressed his heartfelt thanks to all the companies that participated in customization, especially those that actively cooperated in event planning. The 9.9 Customization Week also received strong support from relevant local governments and local consultation committees, and Chairman Yang also expressed his gratitude to them one by one.
According to reports, a total of 223 companies have confirmed their registration to participate in the 2021 “9.9 Customization Week”, including 158 customization retail companies and customization shops, 72 customization processing companies, 29 customization surface and auxiliary material companies, and 18 customization-related companies. . While participating retail companies are carrying out activities through their respective platforms and offline stores, Tmall Men’s Wear will also open an online branch venue on the Tmall platform for the 9.9 Customization Week from September 4 to September 8 to empower the traditional clothing customization industry. The first step into the new online retail transformation, a grand event to support the clothing customization industry.
The top three cities with the number of registered companies are Shanghai, Hangzhou and Dalian. During the official event period (September 1-9), all participating customization retail companies and customization shops will conduct promotional and preferential activities based on the theme of “9.9 Customization Week” in their respective offline stores and online platforms. According to estimates from the Customization Professional Committee of the China National Garment Association, the overall transaction volume of participating retail companies from September 1st to 9th will exceed 50 million to 200 million. As the first “9.9 Customization Week”, this data will directly surpass the 50 million turnover performance of the first Tmall “Double Eleven”. At the same time, participating retail companies will invest market budgets in “9.9 Customization Week” related promotions and customized cultural communication. It is expected that the overall communication exposure will exceed 300 million people. Supply chain companies that sign up for the “9.9 Customization Week” and prepare carefully will see their year-on-year order growth exceed 50%.
At the same time, President Chen officially lit up 9.9 at the event siteThe large screen of the customization week battle report officially kicked off the 9.9 customization week activities. The 9.9 customized weekly battle report will be presented from multiple perspectives such as overall transaction volume, number of transactions, order growth, etc. The Customization Professional Committee of the China Garment Association has established a battle report team and continues to publish the “9.9 Customization Week” battle data on the media matrix every day.
In order to standardize the promotional behavior of participating companies and ensure consumer shopping experience, under the initiative of the Customization Professional Committee of the China Garment Association, participating retail companies launched a joint commitment to consumers, promising to focus on product quality, delivery efficiency, customer service, and fair competition. Self-regulation from other angles.
Fang Qin, founder and CEO of Yibangren (Hangzhou Beidu Technology Co., Ltd.), and Zhu Huacheng, deputy secretary of the party committee and general manager of Beijing Jingong Garment Group Co., Ltd., shared the forms of promotional activities and investment resources as company representatives.
Among them, Yibang people will use 1/4 of the annual budget for 9.9 customized week promotion, including global advertising and three-dimensional public relations. By then, elevator advertisements related to Yibangren 9.9 Customization Week will be launched in 24 cities including Beijing, Shanghai, Shenzhen, and Hangzhou, covering more than 40,000 elevators and expected to reach 220 million people. While inviting core media to spread the 9.9 Customization Week, Yibangren will also invite nearly 50 local media and nearly a hundred Internet celebrity KOC/KOL to conduct Yibangren product evaluation and Yibangren customization experience center experience activities. In order to bring more product choices and benefits to consumers during the event, Yibangren launched an exclusive jersey material booklet for the 9.9 Customization Week, and launched related in-site promotions such as you declare it and I will get it all back, 99 yuan limited time flash sale, surprise pre-sale, etc. .
Zhu Huacheng, Deputy Secretary of the Party Committee and General Manager of Beijing Jingong Garment Group Co., Ltd., spoke on behalf of retail enterprises. He believed that the holding of this “9.9 Customization Week” event is a window for the service platform of the clothing customization industry. On the one hand, it provides The vast number of consumers promote and popularize the clothing customization culture, which increases the market space of the clothing customization industry; on the other hand, it promotes the growth of orders from retailers and suppliers, and promotes smooth cooperation in the entire supply chain system. In response to the “9.9 Customization Week” event, Jinggong Group has planned a variety of activities with its multiple brands to maximize profits to consumers and at the same time provide customers with an excellent clothing customization shopping experience. Let consumers understand customization, pay attention to customization, and experience customization during the event, which will bring more vitality to the customization industry and enhance brand awareness and influence.
During the interview with reporters, Yang Jinchun introduced the relevant measures taken by the association to enhance the overall influence of the event during the official event, as well as the incentives for companies with outstanding performance during the event. Chairman Yang said that he has also felt the enthusiasm of participating companies and the resources invested by them. Publicity has been carried out in industry media, the official website and journal of the China Garment Association, and will also be promoted during the China Clothing and Apparel Expo hosted by the public and the fashion industry. The media promoted 9.9 Customization Week. Retail and supply chain companies with outstanding performance will be continuously promoted as cases. And during the 9.9 customization week in 2022, more media and booth services will be provided. 9.9 Customization Week will develop in the direction of IP in the future. It will not only promote sales in a single line, but also attract consumers’ attention to the event through the promotional activities of multiple companies. At the same time, we also hope that processing and fabric companies can better integrate and participate in the entire clothing supply chain industry, promote a new trend, and make the retail end and supply chain end not only The roles of buyers and sellers and parties A and B are simply used to position each other’s cooperation, but to rise to the strategic level to appreciate the value brought by cooperation. In order to achieve the overall improvement of the customization industry.
Fang Qin, founder of Yibangren, also accepted an interview with the on-site media to introduce the innovative measures and goals of this event. Starting from August 1, you announce my full return activity, allowing customers to first announce that they will participate in the 9.9 Customization Week and post on social media. With this premise, customers can enjoy full rebate benefits for their first order on the Yibangren platform during the promotion period. For example, if a customer purchases a product worth 5,000 yuan, we will return a 5,000 yuan subsidy. The event was well received. Not only did we acquire a group of customers who wanted to participate in the event, we also let their friends know about the event through their social media, encouraging more people to participate in the pre-registration activities for the 9.9 Customization Week. From September 1st to 9th, Yibang people are expected to contribute 35-50 million to the overall GMV target of retail companies in the 9.9 Customization Week. Together with more than 200 other companies, we will ensure that the overall goal of the 9.9 Customization Week exceeds 50 million, surpassing the first Tmall. “double eleven”. We expect new customer growth to triple last year. At the same time, the existing 70% annual repurchase rate will be further increased to 80%, approaching the annual repurchase rate in the maternal and infante-commerce field.
On-site reporters also conducted interviews with enterprises participating in the online supply chain. Shao Hongjie, Chairman of Shenyang Jie Ensheng Technology Co., Ltd., Guo Qingxi, Deputy General Manager of Shandong Aoshi Clothing Co., Ltd., Zhou Limin, General Manager of Hangzhou Xinyifa Women’s Clothing Building, etc. were speech representatives. Provide a detailed introduction to the resources invested in this event, event promotion forms, and planned goals.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AAA, pictures, audio, and videos are from the Internet and do not represent the views of this website. Their copyright belongs to the original author. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
