The demand for bedding products in college dormitories has reached a small peak, and textile companies are making money in the “beginning of school season”
As colleges and universities across the country begin to reopen, many college freshmen are purchasing items they need to start school. Recently, many textile companies in Keqiao are stepping up the production of bed curtains, bed sheets and other bedding products for dormitories, and sales are experiencing a small peak.
In order to seize market opportunities, many textile companies have strengthened their design creativity and marketing models. In the Ninth Textile Park in Keqiao District, production line machines in the workshops of many companies are roaring, operators are busy promoting online on multiple platforms, and corporate sales staff are introducing new products to customers who come to negotiate.
“Now the three-piece 1.5-meter bed set in student dormitories is selling very well, and orders have increased in domestic and foreign markets.” Xie Yingchun, general manager of Binke Textile Co., Ltd., said that September is still the peak sales of bed curtains in school dormitories. In this quarter, the number of views on the company’s online store increased four times compared with usual times, and the total sales volume so far has reached more than 10,000 pieces.
The reporter consulted relevant online stores and found that students now have a wide variety of bedding options to choose from. Not only can they choose fully blackout privacy curtains, but they can also be equipped with perforated and breathable mosquito-proof cloth. It creates a small private space while also having dust-proof and mosquito-repellent functions.
“The market prospect is very good, but the competition is also very fierce. We need to develop new products to maintain competitiveness.” Wang Chenxiang, head of the Tmall store of “Binke Textile” said, “For example, we designed products based on the preferences of college students. A bed curtain with a hollow star pattern once received hundreds of orders in one day.” Currently, the company’s design team is integrating elements of traditional curtains, clothing and wedding dresses, and the “mix and match” collision creates The new style of princess-style bed curtains is expected to be favored by many college students.
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