Various “new concepts” are popular in the market. Beware of functional textiles hyping and selling concepts
“Negative ions”, “anti-virus”, “instant cooling”, “air purification”, “containing graphene”… In recent years, functional clothing and textiles with certain technical content have been hot-selling, and the concepts of hype are also diverse. . Technology is “flying into the homes of ordinary people” and changing the way we dress. In this regard, experts remind that consumers need to look at various functional claims rationally and scientifically, and not to be fooled by so-called “black technology”.
Claim that the function is not up to standard
In recent years, as consumers’ awareness of health protection has increased, textiles that claim to contain health elements such as antibacterial, antiviral, negative oxygen ions and other functions have become popular among consumers. However, according to random inspection and comparative test data, some functional textiles claim that their functions are not up to standard.
A few days ago, the Beijing Consumer Association conducted a comparative test on some quick-drying clothing, sun protection clothing and hats, sun protection ice sleeves and other functional textile products. The results showed that in major Of the 80 functional clothing samples from 71 brands purchased online on the e-commerce platform, 27 samples did not meet the relevant standards. Among them, 13 samples had poor moisture absorption and quick-drying performance, and 5 samples did not meet the UV protection performance. Standard or nominal requirements, no sun protection effect or poor sun protection effect. In 2020, the comparative test results of 40 batches of functional clothing released by the Ningbo Consumer Rights Protection Committee in Zhejiang Province showed that 18 batches of samples failed to meet standards, with a non-standard rate of 45%. Among them, 9 batches of moisture-absorbent and quick-drying clothing were “annihilated” and their quick-drying performance was not up to standard. In 2019, the Shanghai Municipal Administration for Market Regulation released the results of functional clothingquality spot inspections, with a failure rate of 32%.
On July 23 this year, IKEA (China) Investment Co., Ltd., a subsidiary of IKEA, was fined more than 1.72 million yuan by the Shanghai Market Supervision Bureau for publishing false advertisements. The penalty decision shows that the “air purification” function promoted in the advertisement of its “GUNRID” curtain product is based on a test result obtained by testing curtain samples for specific target pollutants under limited test conditions. Report of purification results under ideal conditions. However, the living environment conditions in which the curtains are actually used are far different from the test conditions, and the air purification function of the curtains cannot be effectively exerted.
Researcher Wang Baojun, director of the National Textile Products Quality Supervision and Inspection Center, said in an interview with a reporter from China Consumer News that the current publicity of functional textiles on the market is relatively chaotic, and many functional textiles can indeed perform well under limited test conditions. It has certain functionality, but the actual effect during use is very different, and the product has more ingredients for publicity gimmicks.
Treat function claims rationally
Many consumers know that negative oxygen ions (also known as negative ions) known as “air vitamins” are beneficial to human physical and mental health, especially the more negative oxygen ions in the environment, the better for clearing the lungs, such as waterfalls , seaside, forest, etc. are all places with high negative oxygen ion concentration, which can reach tens of thousands to hundreds of thousands per cubic centimeter. The concentration of negative oxygen ions in urban rooms is 100 per cubic centimeter, and the concentration in building offices Only 40-50 per cubic centimeter.
Increasing negative oxygen ions in the living environment has become one of the criteria for many consumers to purchase home furnishing, bedding and clothing products. Mr. Liu, a Beijing consumer, believes that “sleeping is like maintaining health. If you sleep on bedding containing negative ions, it will be like sleeping in a forest, which is good for your health.”
In order to cater to consumer demand, there are currently some textiles on the market that claim to produce negative oxygen ions. In the sweetnight home flagship store, a Simmons natural latex spring mattress claims that the “seaweed carbon fiberknitted fabric used in its fabric is blended and spun from the carbonized material of natural seaweed. It is made into fiber and then blended with natural cotton. “Seaweed carbon fiber can produce negative ions.” In addition, textiles with the concept of “negative ions” are also widely available on the market, such as negative ion jumpsuits, negative ion fisherman hats, negative ion health underwear, etc.
“Even if textiles can produce negative oxygen ions after certain treatment, the effect on the human body will be minimal.” According to Wang Baojun, at least 5,000 negative oxygen ions per cubic centimeter are needed to benefit the human body. Specially processed textiles generally produce about 1,000 ions after friction, and rarely exceed 1,500. Moreover, it is still unknown how many negative oxygen ions produced by textiles can be breathed by the human body. Moreover, if a person wears or covers textiles, Without intense exercise (that is, no friction), there will be no negative oxygen ions produced. Therefore, the so-called negative oxygen ion textiles have very little effect on the human body. “Consumers should look at functional textiles scientifically and rationally.” Wang Baojun reminded that the functions of some functional textiles have evaluation standards, such as “Antibacterial Knitwear” (F2/T73023-2016), antibacterial fabrics can indeed play a role It has a certain antibacterial effect, but it must be “just right” in the promotion, and antibacterial and sterilization cannot be confused.
Another example is consumers’ pursuit of functional clothing with “cool-feeling fabrics”. Wang Baojun reminded that this type ofClothing only feels cool for a moment when you first put it on, and the coolness disappears after a while. To solve the cooling problem, you still need to dissipate heat in time. Consumers should not be fooled by so-called “black technology” gimmicks.
There are also UV-protective clothing such as skin clothing that consumers often buy, some of which claim to contain special ingredients such as “nano and graphene”. In this regard, Wang Baojun reminded consumers that the thickness of ordinary clothing itself is enough to protect against ultraviolet rays. On the contrary, it is difficult for thin clothes to protect against ultraviolet rays, even if special materials are added.
Recently, when Beijing consumer Ms. Qin was shopping for curtain fabric products online, she discovered that a Starvery fixed curtain screen sold at the Starvery Tmall flagship store claimed to have antibacterial, antiviral, anti-UV, heat-shielding and other functions. Also on the e-commerce platform, an Antarctic Lafayette store sells an Antarctic underwear, claiming that the “antiviral activity value reaches 99.05%.”
Wang Baojun told reporters that humans rely on protection and improving their own immunity to resist viruses. It is possible that specially processed textiles can prevent viruses from easily attaching, but if textiles claim to have “antiviral effects”, domestic At present, it is not easy to detect and evaluate the actual effect.
The recognition problem needs to be solved urgently
With the development of science and technology and the improvement of people’s living standards, functional textiles have developed rapidly and the market prospects are very broad. According to Linghe.com’s “2019-2024 China Functional Fabrics Industry Development Status and Investment Prospects Trend Forecast Analysis Report”, my country’s functional textile sales will maintain an annual growth rate of approximately 4%.
The clothing and textile industry attaches great importance to fabric innovation. At the China International Clothing and Accessories Expo held in Shanghai in March this year, some clothing companies sought breakthroughs in functionality, hoping to meet the deep needs of consumers in terms of fabrics and technology. .
Professor Bai Yuling from the Business School of Beijing University of Fashion Technology said in an interview with a reporter from China Consumer News that as the environment and needs change, consumers’ demand for functional clothing is also changing, and the definition of functions is also changing. . The epidemic has made people more concerned about their own health while worrying about virus infection, thus increasing new demands for antibacterial, moisture-wicking, anti-static and other products. At the same time, with the increase in leisure and sports, people’s demand for comfort and elasticity of clothing fabrics has increased, which has also prompted some companies and fabric manufacturers to develop new functional fabrics , to meet new market demands. However, in the process of marketing, some companies only regard functionality as a marketing gimmick, which is suspected of deceiving consumers. To this end, it is recommended that relevant departments establish standards for textiles that claim new functions, so that consumers can have standards to follow and numerical values to refer to during the purchase process, thereby providing consumers with a better consumption experience. In addition, while manufacturing companies are strengthening research into textiles with new functions, they must also solve certification issues so that products entering the market can gain consumer recognition.
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