Xuelian’s “Warm Companionship” themed conference appeared at the 2021 Beijing Fashion Week
On the evening of September 17, during the 2021 Beijing Fashion Week, Xuelian’s “Warm Companionship” themed brand clothing conference made a gorgeous debut at the No. 3 Blast Furnace of Shougang Park in Beijing. This time, Snow Lotus not only presented a cashmere fashion show carrying style and emotion to the industry and the audience, it was also an important display that would explore and highlight the Snow Lotus brand heritage and deliver new fashion and new dynamic brand style.
Sun Huaibin, Vice President of China Textile Industry Federation, Xie Qing, Executive Vice President of China Textile Industry Enterprise Management Association, Deputy Secretary of the Party Committee of Beijing Fashion Holdings Co., Ltd. General Manager Gu Weida, Deputy Secretary of the Party Committee Yin Xiaoyan, Secretary of the Discipline Inspection Commission Liu Zhanqing, Deputy General Manager Yun Tianxiang, Full-time Vice President of Beijing Garment and Textile Industry Association Wang Wensheng, Secretary of the Party Committee and Chairman of Beijing Xuelian Group Co., Ltd. Meng Ze, General Manager Chen Diyu, etc. Leaders and guests attended the press conference. The scene also attracted more than 50 media including People’s Daily, Xinhua News Agency, China News Service, Beijing Daily, Consumer Daily, China Textile News, Capital Construction News, Textile and Apparel Weekly, Sohu, Tencent, NetEase, Qianlong.com, Fashion Beijing, etc. to report on the scene. .
A total of 55 sets of cashmere clothing were displayed in the “Warm Companionship” theme release, covering cashmere advanced customization, theme limited editions, gift lines and other design works. Inheriting the Snow Lotus brand’s persistent pursuit of exquisite cashmere craftsmanship, integrating into the artistic expression of traditional Chinese culture and filial piety, it pays attention to exploring rich spiritual connotations from spiritual concepts, graphic ideas, formal rhythms, color styles, etc., and transforms it into Snow Lotus’s unique brand Symbol, warm to the heart.
Fang Ying, president of the Beijing Fashion Designers Association and artistic director of Beijing Snow Lotus Group Co., Ltd., said: “We used ‘gifts for mothers’ to introduce the interpretation of ‘warm companionship’, and then carried out the brand through the product launch conference. Cultural expression. Among them, the appearance of many old Beijing cultural elements not only brings the audience closer, but also complements the brand gene of Snow Lotus taking root in Beijing.” According to reports, the highlight product pattern design of the conference and the selection of Peking Opera masks that are rich in old Beijing culture As a source of inspiration, the pattern form of asymmetry and broken structure is adopted. The charm of facial makeup is combined with the elements of snow lotus, supplemented by light and lively color matching, so that the two can complement each other. Combining the soft temperament of snow lotus with the elusive cultural beauty, the rich cultural heritage seems to be within reach, not only allowing more young people to feel the exquisiteness of the “quintessence of China”, but also allowing the older generation to feel The diverse fusion and collision of tradition and modernity highlights the new fashion, new vitality and new style of the Snow Lotus brand. ”
In addition, the structure of clothing emphasizes the beauty of symmetry, balance, and rhythm. The new products released at the conference are not only more vivid and harmonious in design, but also reflect the unified laws of formal beauty in changes, and are more in line with modern people’s aesthetics. In terms of color matching, unobtrusive low-saturated colors, warm and soft, retro and elegant, quiet and high-end, rich in layers and implying auspiciousness, dignity, soothing and quiet beauty, this highlight will definitely be popular among consumers who pursue high-end, refinement and taste. the favor of the reader.
In order to truly integrate “warm companionship” into a broader brand context expression, Xuelian also injected unique creativity into the stage design and link design of this show. The press conference used a creative short film full of warmth as the guide to introduce the theme. At the most touching moment, the models performed a dynamic interpretation of the series of clothing. The two set off each other, allowing the audience to emotionally “empathize” with the clothing design. , complement each other, integrating products, experience, vision and inspiration, forming a new fashion show experience.
Meng Ze, Secretary of the Party Committee and Chairman of Beijing Xuelian Group Co., Ltd., said: “Xuelian adheres to quality with its original intention, always perfectly combines the excellent cultural spirit with the language of the times, and engraves the promise of ‘quality, reliability’. Through this event At the press conference, we actively conveyed the Snow Lotus brand culture to consumers, and strived to form a product tone that is different from the current homogenization. In the future, while inheriting ‘quality and trustworthiness’, we will export brand culture to target customer groups, so that’ Snow lotus style ‘returns to the consumer market.”
It is reported that Beijing Fashion Week has been successfully held for 6 times, and Snow Lotus has also participated in it for 6 consecutive times. With the advantage of the platform, Snow Lotus cashmere knitted fashion transformation results have been increasingly recognized by the industry and consumers. For the first time, this fashion week has a show segment in Shougang Park, which also allows Xuelian and Shougang Park, two century-old companies, to have a cross-border “dialogue”. The soft fabric texture of snow lotus cashmere collides with the towering and hard industrial style of Shougang. The aesthetic expression of “one strong and one soft, one heavy and one light, hard and soft” shows strength and beauty, hardness and softness, ancient and modern, traditional culture and The harmonious charm of the perfect blend of modern fashion is bound to become one of the most distinctive and attractive shows of the Golden Autumn Beijing Fashion Week.
Meng Ze said: “As a dual time-honored enterprise of ‘Chinese time-honored brand’ and ‘Beijing time-honored brand’, in the past six years, Xuelian has used the Beijing Fashion Week platform to promote cashmerefashion trends, advanced customization, advanced ready-to-wear, hand-knitted cultural and creative products, etc.The results of fashion transformation have been effectively promoted. In the future, Xuelian will continue to uphold integrity and innovate, strive to transform products into customer-oriented products, and start from the core demands of target customers to make a major contribution to the fashion transformation of “double time-honored brands”. We hope to continue to work together with Beijing Fashion Week to make continuous efforts to serve the construction of Beijing as a fashion capital and consumers’ needs for a better life. ”
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