Qingdao’s textile and apparel industry strives to move towards innovation and high-end
In recent years, in order to promote the transformation and upgrading of traditional industries represented by the textile and garment industry, Qingdao Municipal Bureau of Industry and Information Technology has improved the policy system and improved service levels. , formulated and promulgated the “Opinions on Promoting the HighQuality Development of Traditional Industries”, deepened the special action of “three products” in the consumer goods industry, accelerated the construction of the “World Industrial Internet Capital”, and carried out the “Industrial Internet Capital” Through the “Fu Qingdao” series of activities, the textile and apparel industry has achieved initial results in product innovation and research and development, high-end development and other aspects.
A few days ago, the China Textile Industry Federation released the list of “Top Ten Textile Innovation New Products in 2021″ , Qingdao Motes Home Furnishings Co., Ltd.’s “simple” linen-dyed striped bedding set and Qingdao Bangte Ecological Textile Technology Co., Ltd.’s antibacterial and anti-mite temperature control were rated as innovative products in the comfort functional product category. Among them, Motes Home Furnishing has won this honor for four consecutive years. Since 2018, Motes Home’s warm and cold double-sided bedding series, “Caroline” 3D multi-color home textile products, and “Oretta” light luxury style jacquard bedding sets have been rated in the comfort and functional product category. , fashion creative products and innovative products.
Coincidentally, at the finals of the enterprise group of the 6th “Maker China” New Materials Small and Medium Enterprises Innovation and Entrepreneurship Competition held in Beijing recently, Qingdao Baicao New Materials Co., Ltd. The company’s “Large Biofiber R&D and Industrialization” project won the third prize. This competition attracted 550 new materials industry projects from all over the country to participate. The competition jury is composed of 15 experts from industry, academia, and finance. The large biofiber developed by Qingdao Baicao has stood out from many competitors and has been recognized by experts from all walks of life, which fully proves the innovation and practicality of the product.
At the just-concluded China International Fashion Week, Qingdao children’s clothing fashion brand “Hicheer”, with the theme of “Source x Wild”, appeared in the central hall of the “751 Fashion Plaza” located at the main venue of the fashion week , Ms. Wang Xiaohong, design director of Heque brand, released nearly a hundred sets of children’s clothing fashion works from the 2022ss series. After many years, Qingdao’s local fashion brands have once again appeared on the stage of the country’s authoritative fashion show. “Heque” is a children’s clothing brand developed by Qingdao Jimeiyu Clothing Co., Ltd. that focuses on original design. After years of development, it has stood out in Qingdao’s clothing industry. In recent years, it has entered a leap-forward development stage for the brand. Previously, at the “Digital & Trend – 2021 China Clothing Growth Brand Press Conference and China Clothing Brand Digital Economy Development Forum” held in Changshu, Jiangsu in May, the “Heque” brand won the “2021 China Clothing Growth Brand – —The honorary title of “Original Designer Brand”.
In the next step, Qingdao Municipal Bureau of Industry and Information Technology will continue to implement the “Opinions on Promoting High-Quality Development of Traditional Industries”, deeply implement the special action of “Working for Qingdao”, strengthen the service concept of “being a caring person for enterprises”, and guide Enterprises continue to increase varieties, improve quality, and create brands, promoting the textile and apparel industry to accelerate transformation and upgrading and high-quality development.
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