Fluorescent sneakers shine at World Cup



At the World Cup, the only thing that left an impression on the fans besides his absent-minded face was the eye-catching sneakers with different colors on his left and right feet. …

At the World Cup, the only thing that left an impression on the fans besides his absent-minded face was the eye-catching sneakers with different colors on his left and right feet. If you look closely, it looks like flowers are blooming on your feet, with South American style accentuating your toes. In this World Cup, sneakers are particularly popular.

Fluorescent fabrics are popular

Just like the perennial black dress on the red carpet, once on the green field, black sneakers were the only melody. But now, time has changed, and in the passionate South America, black sneakers have become exclusive sneakers worn only by referees.

“Now I won’t be surprised when I see sneakers of any color.” Suarez became famous for his biting battle, but he is quite conservative in choosing sneakers. “I have seen pink and green in various colors. When I was a child, this was not the case. Possibly, all shoes should be black.”

Thinking back to the World Cup in South Africa four years ago, most players were still following the rules. But starting from the 2012 European Championships – little bits of color, like bright flowers blooming after the rain, gradually spread on the grass. Coming to Brazil, the color palette seems to have been overturned. Several major sneaker companies have provided a variety of color options for the Brazilian World Cup. Metallic purple, phantom purple, earth green, golden yellow (looks like lemon yellow), and even mottled fluorescent lizard patterns… all kinds of colors that sound like summer smoothies appear on the players’ feet.

As players born in the 1990s have become the mainstream on the court, they want to express their individuality through everything. This is the main reason for the popularity of colorful shoes. Adidas’ football creative director Antonio revealed that colorful sneakers are very popular among amateurs and young players, and sales have generally increased significantly. The sneaker company’s designs are also seen as adapting to market demand and catering to consumer tastes. “This year’s World Cup is like a fashion show.” According to reports, more than 80% of Adidas’ spring and summer sneakers this year are in bright colors.

The preference for the color of sneakers is also related to the player’s position on the field. According to the survey, strong goalkeepers will prefer more saturated traditional colors, while midfielders or forwards will prefer bright colors – in addition to football, draw The bright curve is also the sneaker. However, some people think that bright sneakers are not suitable for players. “Because the sneakers are too eye-catching, if they are a little bit offside, the assistant referee will be more likely to notice. And if you are wearing black sneakers, it doesn’t matter if you go too far.”

Sneakers also have brains

In fact, there have always been many “Forrest Gumps” in the football field. Their characteristics are that they can’t run to death, have excellent physical fitness, and run all over the field. Their strong will and ability to endure are also their advantages. However, a technology from this World Cup may be able to change the players. A tough fate – the coach knows it’s time to make a substitution without having to fight until he gets cramps.

As electronic devices become increasingly intelligent, a football shoe known as “brain” made its World Cup debut in Brazil.

The sole of this football shoe has special grooves for placing the miCoach speed sensor. This sensor can capture the player’s 360° movements and record key indicators such as instantaneous speed, average speed, fast speed, number of sprints, distance moved, distance moved at high intensity levels, pace and stride rate, etc., to help players and Coaches can analyze on-field performance more accurately. Football shoes with chips can also capture the player’s movements and cardiopulmonary status in real time, and upload the data to the tablet through wireless data, allowing the physical coach to know the player’s physical status in real time. In addition, teams such as England have also launched a new software that can know any player’s passing success rate, average number of tackles per game, etc. At the same time, the software will also provide relevant video clips to show the strengths and weaknesses of opponent players. In the era of big data, you don’t have to work hard and have cramps in your feet. Your good physical fitness and good footwork are known to the coach and tablet computer.

Player performance is important

“Everyone should have a pair of good shoes, because those shoes will take you to wonderful places.” This sentence in the TV series “Meteor Garden” also applies to the players competing in the World Cup in Brazil. Style, technology, for a sneaker, these are the “external beauty” after all. The biggest criterion for the quality of sneakers is the on-field performance of the shoe owner.

The “big money” of Neymar, the “first brother” of the Brazilian team, has obviously not reached the level of “good shoes”. This pair of boots that carried Neymar’s boyhood dream of wearing sneakers made a shining debut in the first game of the World Cup knockout round. Neymar once spray-painted his football boots gold when he was a boy. This time Nike not only launched exclusive golden boots for him, but also thoughtfully designed a golden spray paint can and a sneaker pattern on the insole, showing the behind-the-scenes design. story.

But “Tuhaojin” did not help Neymar score in the 90 minutes of the game. Fortunately, Neymar, who had changed back to orange sneakers, made the last penalty kick, helping Brazil defeat Chile and advance to the top 8.

Puma’s mixed-color football shoes are not exactly a “good shoe” for many people. Balotelli of Italy, Fabre of SpainGass and Buffon of Italy have all gone home wearing this pair of mixed-color sneakers; of course, Aguero and Dante will continue to run towards the “beautiful place” with “one foot in blue and one foot in pink”.

At present, it seems that the one that is close to “good shoes” is Messi’s boots, although the appearance of this pair of shoes has been criticized and was once nicknamed “cow” by shoe fans. This black and white football shoe launched by Adidas is inspired by the facial painting of Brazilian indigenous warriors. In addition to black and white, the golden three stripes are the only colorful element. Of course, the reason why “Mei Tianwang”‘s boots are exclusive is because in addition to black, white and gold, blue elements representing Argentina are also added. Although the appearance is not cool enough, this pair of boots has helped Mei Tianwang score 4 goals, and they are all key goals that determine the game.

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