“Nowadays, there are many varieties of functional home textiles on the market with different effects. Faced with the dazzling multi-functional home textile products, many consumers will rely on the recommendations of shopping guides to decide which product to buy.” “At present, consumers The lack of knowledge and understanding of functional home textile products, coupled with the higher price than ordinary home textile products, has deterred many consumers, seriously affecting the sales of functional home textile products.” “The manufacturers of functional home textile products. Although there are many companies, no brand has become a leading brand in this field so far, and no brand has enough advantages to become a benchmark in the industry.” The above words come from some functional home textile brand dealers interviewed by reporters recently. . In fact, consumers are no strangers to functional products. As early as more than ten years ago, they entered the clothing field and were widely used. However, compared with the rise of functional products in the clothing industry, it is slightly embarrassing in the field of home textiles: many home textile companies are optimistic about the development of functional products. However, in the main bedding sales channels such as shopping malls and specialty stores, , there are very few functional bedding products, and few consumers in Yemen patronize functional home textile products. Lack of communication between upstream and downstream of the industry chain “Last year, when I contacted a service staff who had served two well-known domestic brands and had more than 3 years of experience as a home textile shopping guide, I asked her about the product knowledge of functional home textiles. She said that she only knew about functional home textiles. I have never seen any sexual bedding products, and I don’t know much about the so-called negative oxygen ion function. Shopping guides are the last service level for products facing the consumer market. If you have rarely heard of shopping guides, how can functional products be delivered to consumers? In the hands of consumers? As far as the entire functional bedding market is concerned, the proportion of functional products is still very small. The series of functional products produced and sold are now beginning to be promoted to the home textile industry, striving for progress and breakthroughs.
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